Today'S Kobe Retiring Match Sees How The Internet Shapes Today'S Kobe Bryant.

April 14th is

On the last day of the season, this unimportant match was because

Last year's decision made sense.

The Losangeles Lakers star announced in November 30th last year that he will retire after the season and end his 20 year career.

That is to say, the game after five months became Kobe's farewell performance.

So even if the tickets were fired to $10 thousand, fans' enthusiasm could not be stopped.

They all want to come to the scene in person to witness this historic moment.

Everyone loves Kobe in Losangeles.

In the past 20 years, he has brought 5 NBA champions to the city.

More importantly, from the moment he wore this purple gold shirt, he never left again.

Whether he is in the three consecutive days of the team, or in the turbulent years of injury and old age, he has been sticking to this position and fighting for the city.

He is also a basketball star who has the highest personal achievement and influence since Michael Jordan.

NBA has a total score of third in history and second in NBA. (all two are above Jordan). In 20 years, they have been selected as All-Star in 18 years, and two times scoring finals and two finals MVP.

Among the active players, his sales of shoes are unmatched, and he has long dominated the NBA jerseys and has not been exceeded in recent years.

On every road trip, you can notice many fans wearing Kobe's shirts in the stands.

He is also the most popular NBA player in Europe and Asia outside the US.

Kobe's 20 years in the NBA campaign were also the 20 years when the TV era turned to the Internet age.

The impact of Internet and technological progress on athletes like Kobe comes from all sides.

Make Kobe's game cooler.

NBA's broadcasting technology has made great progress in the past 20 years.

The most direct thing is the increase of the number of rebroadcast stations.

Take the Lakers' home Stafford stadium as an example. When Kobe just entered NBA, there were only a few seats, but in the middle and later stages of Kobe's career, the number of live webcast has increased to 22.

More broadcast stations, with more clear picture quality, better performance of high-speed cameras, Kobe's action on the court, an expression, those incredible shots and shots, can be captured more accurately by the camera.

At the same time, NBA has placed more sound receiving devices in the field. Some of the coaches have arranged tactical dialogues, and they are also listening to fans during the live broadcast.

From picture to voice, experience has been greatly improved.

Another assistant that makes the game cooler is the application of "cloud computing" and "big data".

For example, in November 5, 2014, when the Lakers played against the sun, Kobe, 36, played 44 minutes, and scored 37 points, 14 points, 39 points, 9 rebounds and 1 assists.

Almost synchronizing with the data, the rebroadcast picture gives a hint: Kobe is the second player in the league who is over 36 years old who has made more than 35 shots in a single match.

The first player was Jordan, who played 38 times in the 2001 match against the Hornets and got 51 points.

Since 1947, NBA has recorded more than 4500 trillion data. These huge data are now stored in the HANA platform jointly launched by alliance and SAP company.

With the help of the data analysis capability of HANA platform, tens of thousands of concurrent real-time data search requests can be supported, and all game data can be uploaded and refreshed within 5 minutes of the end of the race.

Statistics show that after the HANA platform is put into use, NBA.com/stats has more than 27 billion views, and the number of users has increased by 66% compared with before. The average residence time has increased by nearly 60%.

With Youtube, the videos and highlights of these matches can be watched repeatedly by fans at any time.

Search for "KOBE" on Youtube, and you can find up to 3 million 970 thousand search results.

The most advanced videos include Kobe's and Messi's self timer ads, Kobe's own pick up in the training camp and the small players, Kobe's training in the deduction of O'neal and so on, each video playback volume has exceeded 10 million times.

You can also find many videos of Kobe's interview in the locker room, or the homemade Kobe collection of netizens, and some of the scenes of Kobe shot killed by fans on the Lakers scene, which could not be imagined in Jordan's era.

Video websites and smart phones have provided fans with more experience.

Keep Kobe healthy and extend his career

For Kobe, a player who is "focused" every match will be kept healthy for 20 years, which is a miracle in itself.

ESPN has published an article to reveal how Kobe maintained his training and physical condition when he was 37 years old.

Every day, Kobe spends a lot of time conditioning his body, with many advanced physics instruments.

For example, the doctor will stab his leg with a $3500 drill instrument, and use an instrument called "The Raptor" to help wake up Kobe's muscle group, which can vibrate 3600 times a minute.

Of course, these instruments are the simplest part. The most complicated part is that the whole physiotherapy team should make suggestions according to Kobe's physical condition constantly.

The most important thing is to collect all the body data collected by Kobe in various ways.

Kobe's hit data, take-off and running distance are also very useful. When Kobe continues to see a drop in the hit rate, the match time will be adjusted accordingly. Although Kobe hopes to finish all the matches in the last season, his body will not allow him to do so.

Another important protector is Kobe's sneakers.

Kobe has a signature shoe series. Nike needs to invest a lot of energy in these shoes every year. It is not easy to make Kobe satisfied with the performance of shoes.

These processes lasted for 20 years from the beginning of Kobe's career, and became more perfect as the technical conditions became more mature.

This is why Kobe can still play until now, and still has good performances in the limited playing time of every game.

Expand Kobe's influence

Kobe is not the most active star on the social network.

He only opened his Twitter in January 2013 and has only sent more than 1000 tweets.

Lebron James, who is 6 years old, has opened Twitter in 2009, and has released 5000.

Even so, Kobe chose to announce the retirement news on his personal Twitter.

In November 30th last year, he posted his retired long message written on the "player Forum Network" through Twitter, and the server of the entire website was dragged down.

Over the next few months, the frequency of Kobe updating Twitter became even higher.

The content includes thanks to all the fans for their salute, a series of retired advertisements that Nike has filmed for themselves, and also various brands of free riding free publicity.

It is not hard to guess that Kobe and WME were arrested in May last year and signed a contract with Hollywood's famous brokerage firm.

This series of operations aims to turn Kobe into an active user of "social networking". Kobe used to ignore these and only capture his heart by his own performance on the court. But after retiring, he needs to find new places outside the stadium. There is no place better than social networking sites.

Unlike Jordan's television era, the influence of celebrities' social networking sites has now become an important factor in measuring business value.

Not only do brands hope that the ads of the owners can appear in the gap between subway buses or TV programs, but they also want to be put into Twitter accounts with hundreds of millions of fans.

If you flip through Kobe's recent tweets, you will probably understand what I am talking about.

On the day of Kobe's last match, a label called "Mamba day" was launched on Twitter.

Kobe's nickname is "black mamba", which is a tribute to Kobe on the Internet.

And Kobe, the star who grew up with the Internet, is also trying to make himself cool on the Internet.