Deal With The New Law Of The Sea: Electronic Business Platform To Play "Package Tax" To Send Coupons.

It was introduced in April 8th.

Let the platform be caught off guard and let buyers encounter some "troubles".

On the morning of April 11th, a number of consumers told reporters that they received a tax payment message issued by NetEase koala, a cross-border e-commerce platform.

Although NetEase koala said it would subsidize it, most of them encountered such a situation for the first time.

After the new deal, in addition to tax subsidies for buyers, many cross-border e-commerce platforms play the slogan of "package tax" to retain users.

The industry said that for the platform, continuous subsidies to consumers mean a lot of money, and it is necessary to weigh their own business conditions and make corresponding adjustments.

At present, the final pricing strategy of many platforms has not yet been released.

Buyer's tax payment platform "subsidy"

"My SKII arrives.

In Shanghai customs, we need to pay taxes. "

In April 11th, miss W, a white-collar worker, told reporters that she bought a bottle of SKII essence on NetEase koala early last month.

The notice received from the platform after that showed that it was necessary to pay more than 400 yuan tax because it was checked by customs.

On the platform side, this part of the tax will be subsidized later.

Ms. Z is also in a similar situation.

Also last month, she bought her sister, who was keen on online shopping, to buy three different brands of cosmetics on koala.

Ms. Z told her that she had been shopping in the NetEase koala and Fung Hai Tao, "if the purchase of goods is subject to customs inspection, the platform will be subsidized, but this has never happened in the past years, this is the first time."

Reporters in the koala platform on the NetEase question about whether the customs can be reimbursed by the tax can notice that at present, the koala Hongkong warehouse was randomly selected by the customs. It clearly stated that "the user who has been drawn can apply for reimbursement. If your merchandise is taxed, the corresponding message will be received on the phone, and it is recommended that you pay taxes on the basis of SMS prompts."

Zhu Yue, executive director of CIC consulting, said that with the full use of customs new customs declaration system in June 1st this year, the intensity of customs inspection will be greatly increased.

Against this background, the platform must continue to pay for consumers' taxes and fees, which is obviously a great expense.

An enterprise personnel disclosed that the platform is to retain users, and is willing to reimburse the consumers for this part of taxes and fees.

For the aforementioned situation, NetEase koala said that the issue of tax subsidies will be further studied according to the new policy. Whether the cancellation will be announced will also inform users after the recent study.

The new deal abolished preferential tax exemption in the past, which was less than 50 yuan, and adjusted the ladder tax to a general levy. All goods needed to pay taxes and fees, so there was no question of whether they were "caught".

How long can the "package tax" last?

Before, a platform top executive told reporters that the two major logistics methods commonly used in cross-border e-commerce are bonded and cross-border direct mail. The former hoarding goods in the free trade zone, and after the consumer orders the customers to the customers. The latter refers to the purchase of goods abroad after the order of the consumers, and the unified packaging of customs clearance and then to the consumers.

After the announcement of the new deal, the bonded stock mode seems to be more hurting.

At the same time, the major cross-border e-commerce platforms have been gradually adjusting prices to dump goods.

Many platforms have also played the slogan of "package tax".

However, the reporter noted that the products of "package tax" were concentrated in popular categories such as milk powder, diapers and so on.

According to Beibei network, preferential activities are being carried out, and subsequent subsidies will be passed through coupons in order to reduce the impact of tax reform on users' purchases of imported goods.

NetEase Cara said that the "package tax" actually reflects the ability of the platform to digest the extra costs brought about by the change of tax rate, whether the platform can "package tax" for users and how long it will wrap up. The final test is the supply chain level of the platform, the ability to optimize the cost of each link, and the comprehensive strength including funds and user resources.

For the sustainability of the "package tax", Zhu Yue said that the platform was different.

Cross border e-commerce retail is still on the rise. The new deal will speed up the adjustment of cross-border electricity suppliers' operation and product mix. The trend of bonded warehouses will be balanced and cross border direct mail will gradually increase.