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    Domestic Sports Brand Performance Is Steady, 31%, Winter Orders Will Keep Growing.

    2016/4/13 10:05:00 104

    Winter Order31St DegreeFootwear IndustryBrandSports BrandSponsorRio De Janeiro Olympic Games

    The domestic sports brand is steady in the sports craze.

    31st Degree International Limited released yesterday 2016.

    Winter order meeting

    Results: core brand orders increased to high digits, and the order value continued to grow for nine consecutive quarters.

    At the end of March this year, the 31st degree meeting will be held in 2016, the core brand winter ordering society and the children's wear 2016 and autumn winter order meeting.

    The overall volume and average selling price of the group increased, and clothing business also increased slightly.

    Children's clothing, as an independent business unit within the group, benefited from the significant increase in order volume and the increase in the average selling price of footwear and clothing, and the order value also increased by year-on-year.

    Footwear products

    Accounting for 54% and 45% respectively.

    The annual report released by the company showed that the group's revenue grew 14.4% to 4 billion 459 million yuan in 2015, and net profit increased 30.2% to 518 million yuan over the same period.

    The group said that the Chinese sports apparel industry's favorable national policies and the desire to improve the healthy lifestyles increased. Chinese consumers' continuous sports enthusiasm stimulated the growth of the whole market, and the demand for high-performance sports products was strong.

    2016 is the sports year, and international competitions such as the Olympic Games and the European Cup are coming.

    domestic

    Sports brand

    One after another.

    It says it will further expand the Brazil market with the opportunity of the Rio De Janeiro Olympic sponsors and has established a good network through more than 800 outlets in Brazil.

    In addition to the 31st degree, Anta, XTEP, PEAK and other brands have gathered in the near future to hold the autumn winter order meeting and achieve stable orders growth.


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