March Order Season, Children'S Shoes Enterprises Play "Technology Card"

March is spring.

The order season.

Last week, two children's Shoes Companies in Quanzhou held a new autumn conference at the same time, and put forward the necessity of boosting the "product power" with the power of science and technology.

"We must make effective use of the deep integration of manufacturing technology and information technology to make product technology" visible ".

Happy Mickey general manager Qi Kangfeng said.

Intelligent control of product quality

In March 18th, happy Mitch released his autumn fashions in a fashion show, from all over the country.

We found that the products of happy Mickey are more abundant, from cloth shoes, sports shoes to leather shoes, have their own highlights and characteristics.

"Product based, one hit to win."

Qi Kangfeng said that this year is happy year's business year, brand year, channel innovation mode year, retail terminal benefit enhancement practice year, data analysis year, team year, but the product is the first.

"We will digitally and intelligently record product data to control the quality of production, make effective use of manufacturing technology and information technology to make deep integration of product technology" visible "; pay attention to and collect market consumption data in real time, with market demand oriented and product trends, so that products can be more" market gene "; through the continuous improvement of leather shoes, cloth shoes, sports shoes excellent products of all categories, strive to create sharp knife products and market detonation.

Qi Kangfeng said happy Mickey's health shoes have been launched for over a year, and highlight the "health, technology and comfort" elements in the product, aiming at children's "footstep shape" and "walking mode".

"Our products are 1E, 2e, 3e three kinds, for thin, fat type and normal foot.

In addition, there are also differences between flat feet and high arch feet, which can be corrected by insoles, and some parts will be properly placed in the design to make users feel more comfortable.

Qi Kangfeng said that the company had been in the past few years.

We have made a lot of preparations for product development, production equipment and so on. This year we pay more attention to the reserve of talents, including "R & D talents, production talents, promotion talents and so on."

Qi Kangfeng said that happy Mickey has launched foot biomechanical strategic cooperation with many institutions such as China leather and footwear industry research institute, Taipei University of science and technology and Taiwan Medical College, and imported health shoes items. Through professional instrument foot detection mats, it provides important reference for children to choose shoes correctly.

Product innovation has always been one of the focuses of the official brand of new Baron Industrial Co., Ltd.

In the 2016 autumn and winter new products, New York was integrated into the research results of jogging shoes conducted by the Institute of sports science of the State General Administration of sport.

"Authoritative scientific data provide a strong theoretical support for the following innovative research and development of products, and we will focus on innovative research and development of students' jogging shoes."

The person in charge said.

Shops into the city distribution

In the new product conference, the official brand of new brun Industrial Co., Ltd. will launch the o2o project.

In order to comply with the trend of "Internet +" and cater to the current consumption concept, New York will vigorously develop new sales channels, integrate online and offline, and open up a new multi-channel marketing mode for agents and distributors, so as to create more commercial value.

"This year, in terms of o2o, we are working like other companies to solve the problem of collaboration on line and offline. We may introduce some software, for example, some shops are equipped with some software, such as the same city distribution, sharing the same city, doing some online and offline activities.

For example, for small businesses of 10 kilometers or 5 kilometers, software can support distribution between shops, and can be delivered by express delivery.

Qi Kangfeng said he was very optimistic about the huge space of China's consumer economy, and according to the industry report, in 2015, due to the opening of a comprehensive two child policy, the children's products industry rose significantly in the consumer market.

"The new mode of retail business in the future will be to satisfy the accurate consumption demand of the target customers.

What we need to do is to improve our internal skills, and help retail stores to break through the fierce competition of local brands in the same industry, and help single shops to make breakthroughs in order to achieve a single store's expectations or exceed the expected profit.

He said.