9 New Trends: How Does Ali 3 Trillion Affect The Future Of Business?

Recently,

The group announced that its China retail platform's turnover in fiscal year 2016 has exceeded 3 trillion yuan, and has become the only "carrier" retail platform in the world with WAL-MART shoulder to shoulder.

Different from WAL-MART's self buying and selling model, Ali

The "new ecosystem" synergy mode almost activates the entire social resources: from

Entrepreneurs, service providers, couriers to the global brand, international logistics "new galaxy".

Because of this, because of the establishment of Taobao in 2003, Ali has only reached WAL-MART for 54 years in only 13 years; WAL-MART has 2 million 200 thousand employees, and Ali has 8000 employees on its retail platform.

The explosive force of Internet new business ecosystem synergy is gradually emerging in Ali platform.

An open, collaborative and prosperous electricity supplier ecosystem helps each species to allocate resources more effectively, reflecting the value of "altruism" and "sharing" and maximally achieving a win-win situation.

The explosive force of this Internet collaboration is more than the electricity supplier ecosystem.

From the supply side, C2B to intelligent commerce, Internet synergy is changing the real economy profoundly, changing the real industry, bringing the prosperity of the whole business ecosystem.

3 trillion, behind the GMV, the new economic ecology has emerged.

Reporters here combed 9 new business trends, these are invaluable, the key information affecting the future.

I. intelligent commerce

No data, no intelligence, no intelligence, no business.

Zeng, chief of the general staff, referred to business intelligence many times, pointing out that data, algorithms and products are the three cornerstones of intelligent business.

The biggest difference between intelligent business and traditional business is living and dying. Traditional business is the collection and analysis of the "dead" data in the past, while intelligent commerce will be the recording and feedback of "live" data.

In traditional business, "customer first" is the goal that we are striving for. Realizing it means huge cost. In intelligent commerce, data, algorithm and product enable us to interact with massive customers for the first time at low cost and high efficiency, and satisfy the individual needs of every customer.

Case

Alibaba business department's latest release of the star stage, is based on Ali network data, business cross channel data, third party data, for all businesses to provide customer service platform.

It will provide diversified products and full link solutions for businesses, and support the interactive marketing of shops and micro panning "1000 faces and thousands of faces" and "one customer one strategy" to help businesses realize the operation of global membership and personalized customer service on line and online.

Two, supply side optimization

Demand side is about the demand side, such as having products or overcapacity, and thinking about marketing; supply side is making an article around the supply side, you have to have better products, you have to have a more flexible way to provide products, for example, Taobao is pushing the "national manufacturing", it is hoped that the factories made in China can produce higher quality products with their own brands. For example, Professor Xue Zhaofeng of Peking University believes that the sharing of economic representatives such as dripping trips is also a good example of supply side reform.

Therefore, the new Internet traders must not only know the sellers who sell goods.

Case

At the annual meeting of Davos, vice president Li Yuanchao praised the black shoes of one hundred yuan that he bought on his feet. "China is the most important economic growth force in the world. But at present, it is facing challenges: the production capacity of low-end products is surplus, but the high-end, innovative, high-quality, and what we buy reassuring is not enough". "In,

This requires a comprehensive upgrading process. "

Since its launch last year, Taobao's "China made channel" has not only promoted the rapid growth of a number of truly excellent independent brands, but also promoted the pformation and upgrading of the traditional industrial belt. At the same time, it linked local governments to strengthen quality supervision and management, so that consumers could afford to buy high quality domestic products, including Putian's own brand shoes and Cixi small household appliances.

Three. All channels

Last year's government work report mentioned that "the new consumption of Internet as the carrier, online and offline interaction has been flourishing". In the next year, countless customers and capital have entered the O2O field.

In his report on government work this year, Premier Li Keqiang once again mentioned "encouraging online and offline interaction to promote the pformation of real business innovation."

Online and offline integration is already a trend, such as bestsellers and fashion makers are at the forefront of online and offline communication.

As for the pformation of real business, it is more interactive than offline.

The Ministry of Commerce responded to the "double 11" retail store will usher in a wave of "closing the tide" when it said that some department stores and retail entities to test the water O2O is not satisfactory, mainly because of inadequate internal training, too heavily relied on the introduction of new projects, new mode.

Case

Take the Lingzhi group of JACK&JONES, the famous clothing brand, as an example. When the store is losing customers, the customer will take back the agent and use the store as a warehouse for the electricity supplier, and the 1/3 online order will be shipped from the store.

After ordering the order system and the rookie system, the Tmall store of its brand can send orders to stores close to the nearest, and can achieve 3 hours' maximum speed 'as soon as possible.

By the end of last year, more than 5600 of the more than 8000 outlets under the silk line had been able to deliver orders and provide after-sale services on line.

Four, eco service providers

In March 2nd, at the 2016 business services ecosystem summit, the business services ecosystem report released by Alibaba group revealed that over the past 3 years, the scale of the electricity service market has increased rapidly. As of 2015, there were over ten service providers with an annual income of over 100 million, and several enterprises completed the listing.

The service market is a diversified platform for Alibaba to provide one-stop services and tools around the "business". Since the establishment of the Alibaba service market in 2009, the service market has gathered tens of thousands of service providers and service providers, providing services for millions of Taobao and Tmall sellers. The scale of pactions is billions of years, providing hundreds of thousands of services and tools including shop decoration, photo shooting, traffic promotion, commodity management, order management, enterprise internal management, personnel outsourcing and other related services.

Case study:

Zhao Yingguang, founder of Han Du Yi house, emphasized that Han Du was originally an ecological operator.

There are already more than 240 businesses in the entire supply chain, including the net red brand, from commodity planning to marketing planning to supply chain planning. These three projects are in harmony.

In 2016, South Korea entered the upgrading of Internet brand eco operators, hoping to provide services for international brands, online and offline private brands, and docking with Taobao Tmall platform, as a platform for the middle level, based on the big ecological niche.

Five, net red

At the world Internet Conference in December 18, 2015, Alibaba group CEO Zhang Yong endorsed the "net red economy". He pointed out that these net red people are not big stars, but they are entirely based on the Internet and grass roots generated by a group of stars, forming a new kind of new economy.

The outbreak and generation of net red people is the embodiment of new economic forces.

Net red mode is more like the new evolution of fast fashion in the era of social economy.

Front-end through continuous and high frequency interaction with fans, more accurately perceive the needs of target consumers, the back-end supply chain rapid response, pre-sale oriented, inventory is very few, all business driven by data, forced the pformation of the supply chain.

Case

In MOMO (Yu Mengjiao)'s net red life began in 2013, her first use of micro-blog, began to gather popularity, now has accumulated 400 thousand fans, each state has dozens of thousands of messages.

In addition to classifying micro-blog's messages, the team will collect customer feedback through WeChat (CRM) (Customer Relationship Management) through WeChat, micro channel and external channel information, which are the basis for future design department's comprehensive selection.

Nowadays, MOMO spends a lot of time learning the distribution of product structure from offline brands and flying abroad to pick products.

In 2015, her shop sold billions of dollars.

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Six, C2B

On the eve of the Spring Festival, Premier Li Keqiang continuously referred to C2B.

He mentioned that the so-called "C2B" is the consumer's request, and the manufacturer designs consumer goods and equipment accordingly.

This is the general trend. This is actually catching up with the market and catching the market.

Our enterprises must seize the needs and psychology of consumers, push the direction of China manufacturing in this direction, and enterprises must pform to this aspect.

Li Keqiang once again mentioned in his recent government work report, "encourage enterprises to develop personalized customization and flexible production."

Case

Sophia's cabinet is considered to be a typical case of large-scale customization. Vice president Wang Bing said Sophia produced three million four million cabinets a year without exactly the same product.

The first is the front-end personalization design, organization of real-time services, presentation through 3D technology, full flexibility production at the back end, and full flexibility in production.

Spare parts are all order design drawings and on-site production, 10 days can be delivered to customers.

Second, the use of big data.

One day must generate 4 million 500 thousand fields of different data, assign them to different workshops, different production lines, different equipment, and then interact with the equipment to ensure that the data are finished and can be fed back to the data center of headquarters.

Seven, rural electricity providers

2015 the Internet development report shows that rural electric business has become a hot spot in the market, and this year there are more opportunities for rural businesses.

Take rural Taobao as an example, there are more than 14000 rural Taobao service stations in 300 counties across the country.

However, there are many "short boards" to supplement the rural electricity providers, such as the underdeveloped logistics system, the last mile, the high cost of the network, the front-end system construction of the agricultural product supply chain, and the farmers' habits.

Next, the rural electric business will extend to more poverty-stricken areas.

The report on the work of the government put forward that in poverty-stricken counties, we should vigorously cultivate characteristic industries, support employment and start businesses, and solve problems such as access, water, electricity and Internet.

This also means that, on the one hand, the infrastructure of rural electric business will be better. On the other hand, the potential of pforming rural market through electric business is huge.

Case

The retailers' links at the end of traditional sales channels are often the hardest hit areas of counterfeiting, adulteration and selling of agricultural products.

In the past, foreign major DSM's premix business mainly depended on the traditional distribution network, serving large farms, and difficult to reach small and medium-sized users.

On the one hand, the demand for rural market is strong. On the other hand, the purchasing channels of rural farmers are very simple.

Through the rural Taobao, foreign agricultural products can popularize products and advanced farming ideas to all parts of the country, help farmers improve their efficiency and reduce their costs, and at the same time, internationalize the supporting services into the rural market.

Eight, consumption upgrading

Nelson's 2016 China fast moving consumer goods forecast report shows that the sales growth of China's fast moving consumer goods market will be slightly faster in 2015 than 2016, and the trend of consumption upgrading will continue. Consumers will prefer to buy high quality products, especially healthy products.

In addition, with the increasing demand for convenience, small retail stores and convenience stores will further promote the growth of FMCG sales.

Tmall international general manager Liu Peng has analyzed before, the low threshold cross-border electricity supplier policy dividend era is coming to an end, entering the era of global brand highland, if cross-border electricity suppliers continue to purchase goods through foreign purchases, foreign retailers and other ways, the cost will be high.

The cross-border electricity supplier is still good, and for some high-quality goods, the tax rate will decline.

Case

Big name is a very important gene in Tmall international.

In addition to clothing, cosmetics, mother and baby and other international brands have been settled in the store, department stores, there are 18 global regional supermarkets in Tmall international, such as Germany metro, the United States Costco, Messi department store, and 835 brands of health products stationed, becoming China's most comprehensive health care products market.

Nine. Share the economy.

Premier Li Keqiang mentioned in his government work report this year that he supports sharing economic development, improving the efficiency of resource utilization, and allowing more people to participate and become richer.

When it comes to sharing the economy, or sharing the economy, it's easy to think of similar drop trips, Uber, piglets short rent, Airbnb, rookie network crowdsourcing, etc.

But it must be more than that.

At the new Internet commerce summit in September last year, Alibaba group CEO Zhang Yong talked about the shared economy mode. It is believed that such a model will cover a wider area from today's public services, such as driving.

Now that logistics has arrived, and other services, some forerunners have already embarked on a truly shared production platform, and the production elements are fully shared.

Case

Ali's home decoration platform has a very large home, has launched the "extreme model room", like Uber, like sharing the economy.

Unlike previous models set up in the sales offices, most of them have moved the scene to the new houses that consumers actually buy. The designers and decoration companies have designed and decorated the rough houses. After the decoration is completed, the house can serve as a model room for other consumers to decorate.