4 Shortcuts To Promote Supply Side Reform In Textile And Garment Industry

2016 is the year when the "13th Five-Year" plan was opened. "Supply side reform" set off the main theme of the new round of economic structural adjustment. The development environment of the textile and garment industry under the new normal is undergoing profound changes, and the structural reform of the supply side is advancing in an all-round way. The adjustment of the industrial structure and effective supply will become the focus of the work of the industry.

According to Sun Ruizhe, vice president of China Federation of textile industry, China in 2015 Textile and garment industry The development of "slow and stable", the main operating indicators maintained growth, the scale of industry investment continued to expand, domestic demand grew steadily, growth slowed down, total exports declined, but the negative growth trend narrowed at the end of the year.

At the end of last year, the central economic work conference put forward the five major tasks of "going to capacity, removing inventory, deleveraging, reducing costs and making up for short boards", which is undoubtedly a good news for the textile and garment industry. As a typical traditional industry, the "China made 2025" strategy and the "Internet" strategy put forward higher requirements for the development of the textile and garment industry.

Sun Ruizhe said that the direct challenge facing the textile and garment industry today is mainly from the changes in the market environment and the weakening of market demand. Besides, after many years of rapid development, China's textile industry has been unable to sustain the development of "investment pull" and "export oriented" development mode dominated by comparative advantage and late development advantage.

With the transformation of the national economic growth mode, the textile and garment industry will enter a new stage of demand orientation, structural adjustment, innovation drive and green development.

Demand orientation: improving product quality and realizing effective supply

Go to Europe and the United States to buy large clothing and bags, go to Japan to buy electric cookers and toilet lid crazily, and eliminate cosmetics in Korea. Chinese tourists are therefore called "walking wallets".

According to the 2016 Spring Festival Tourism Report released by China Tourism Research Institute, the number of Chinese tourists coming out of the Spring Festival is expected to reach 5 million 700 thousand -600 million. If the per capita consumption of overseas consumption is 15 thousand yuan, it is estimated that the outbound Chinese tourists will spend 90 billion yuan. Compared with the overseas Chinese "explosion buying", domestic demand is relatively low.

Wu Jianmin, vice president of Shandong garment industry association and chairman of Shandong sulang clothing and apparel Limited by Share Ltd, believe that although the supply market of domestic clothing market is large, effective supply is seriously insufficient, so it is difficult to cope with the gradual upgrading of the consumer market. "We can find that the purchasing power of Chinese people is so strong from the situation of consumers buying abroad. In the final analysis, overseas consumption is hot because our supply is having problems. "

For textile and garment enterprises, strengthen Local clothing brand The transformation of China's brand from manufacturing power to manufacturing power and enhancing the international influence of Chinese clothing brands has become an important task for the textile and garment industry to create effective supply and make consumption reflow.

Insiders pointed out that ordinary commodities gradually replaced luxury goods as the leading role of Chinese overseas shopping lists. Price is just a representation, and quality is the core.

"The effective supply that I understand will eventually return to the product itself, focusing on product quality and innovation." Wu Jianmin said that in order to integrate the clothing research and development with the international market, he paid attention to the development and research of fashion technology. He not only vigorously developed the R & D team, but also successfully developed a large number of outstanding technical backbone, and hired more than 50 foreign experts to work together to improve the function, structure and technology of clothing products, and further optimize the product modeling effect and performance.

Coincidentally, Jiangsu aldun apparel limited pays special attention to the development of brand mode while focusing on product quality management.

Since its creation in 2003 and its market force in 2008, today, Alton has developed into a fast fashion garment enterprise which locates in city leisure men's clothing and combines innovative SPA mode. As a fast fashion brand in China, the spa vertical and full managed business management mode has been leapfrogging for five consecutive years. The total number of stores has exceeded four hundred.

Assistant General Manager Zhu Juanwen said in the interview that in the new normal, the product is the first, and the management and operation mode of the enterprise is also crucial. The "fully managed direct franchise mode" adopted by alsteton can reduce product prices, achieve brand promotion on the basis of ensuring a reasonable price, and gradually improve product quality through fabric, process, version, design research and innovation.

In the view of Gao Min, President of Han Bo International Group Co., Ltd. Made in China In fact, there is no lack of high-quality original design. To date, China's original fashion design has become an indispensable force in the world. In the current international market, it will undoubtedly greatly improve the effective supply of products to get through the three links of designer's works from design to commodity transformation and channel sales.

Structural adjustment: promoting transformation and upgrading of textile and garment industry

How to reduce costs, solve the problem of excess capacity and optimize the industrial structure adjustment is an important task for the long-term development of textile and garment enterprises.

In Gao Min's view, as a multinational group dominated by clothing, Han Po has made full use of the Internet thinking to upgrade the supply chain comprehensively, which is in line with the current inventory demand, capacity reduction and cost reduction requirements of the supply side reform.

"Unlike traditional batch production, the future will focus on the sample mode, making market predictions through samples, and selectively producing. At the same time, we can open up the data supply chain of factories, enterprises and sales terminals, and achieve the transformation from one-way to two-way interaction and from passive to active role. Gao Min said.

In addition, bazaar Holdings Limited's online retail platform, bazaar, is also committed to restructuring its industrial structure. Among them, the first digital flagship store in 2015 was located in Shanghai.

In a interview, Meng bazaar official said that the best product is the basis of good shopping experience. The adjustment of supply chain is the adjustment of commodities first. Controlling production and controlling inventory is the key. "Combining online sales with offline experience, we rely on the international resources of our parent companies to select suppliers with high quality and quick response, and grasp market dynamics in time to produce products that consumers need."

As the first clothing listed company in China, Shanshan is undergoing a series of changes to break through the "ceiling" of the industry. In developing the original brand, Shanshan began to layout the fast fashion field.

It is understood that, unlike the original FIRS clothing positioning, Shanshan brand attacks the two or three tier cities, and selects the 28 to 35 age group of young consumer groups as their target customers, and its pricing strategy is "super cost performance". This also means that in the "fast fashion" area still popular, Shanshan must compete directly with the foreign fast fashion brands such as UNIQLO and ZARA.

In response to the new layout, Luo Yefei, general manager, said the decision was also based on rational business analysis. "With the overall decline of the clothing market, the parity fashion brand represented by UNIQLO, Zara and H&M has been developing rapidly. This is also an opportunity for the transformation of China's clothing brand. The traditional mode of operation will be difficult to adapt to the future competitive situation, and enterprises that fail to transform and upgrade in time will be eliminated.

Innovation drive: seize the "smart" high point

At present, the Internet is rapidly penetrating the textile and garment industry, vigorously promoting the integration and development of Internet information technology and textile and garment industry, and accelerating the transformation of the textile industry to intellectualization, greening and service transformation has become the trend of the times. And how to use the power of the Internet to promote the development of the industry, different enterprises are also exploring different ways.

Zhou Hongjiang, general manager of Jiangsu red bean industrial Limited by Share Ltd, said that in order to further accelerate the pace of "intelligent red bean", the red bean group will implement intelligent building and set up a multifunctional intelligent platform to integrate all resources and realize the interconnection and interconnection between online and offline businesses. At the same time, we should make full use of social marketing, accurately tap user needs, create a full service value chain, promote the transformation of traditional enterprises into "smart enterprises", and realize the system ecosystem reengineering of enterprises so that red beans can truly become innovative driven intelligent enterprises.

In November 2015, the red bean group and the Research Institute of Tsinghua University, Shenzhen, focused on investment, project technology cooperation, project incubation, functional clothing projects, and smart product project cooperation.

"After more than 10 years of custom mode exploration, red collar has completed the transformation from clothing enterprises to data based manufacturing enterprises. Clothing is only a test field. Red collar is actually a big data enterprise". As a witness from traditional clothing enterprises to data manufacturing enterprises, Wan Junjie, general manager of Hongling group, who has been in employment for 16 years, has quite a lot of feelings.

It is reported that the red collar group has independently developed an online customizing direct selling platform, the C2M platform, which directly connects consumers, producers, designers, etc. through the Internet. 1 custom made garments are custom-made, and the traditional garment customization production cycle is 20-50 working days. The red collar has been shortened to 7 working days. At present, the red collar single production unit produces 1 million 500 thousand sets of customized garments annually.

It is worth noting that in the guiding ideology of "made in China 2025", "innovation driven" not only includes technological innovation drive, but also the innovative driving force of thinking.

Li Jianfeng, chairman of Xinshen group, believes that in the "Internet Era", textile and garment enterprises must first overturn past thinking patterns in response to the supply side reform.

In recent years, Xinshen flax has been innovating continuously, leveraging Internet technology to promote transformation and upgrading. In terms of digitalization and intellectualization, Xinshen flax has constructed the "Xinshen linen Creative Park" platform, and through the interaction, communication, cooperation and sharing with designers and linen makers, we can give full play to the advantages and brand influence of the new Shin spinning, weaving, and finished product design.

In the textile and garment industry, 3D smart fitting is not an unfamiliar concept. Many enterprises in China have begun to set foot in this field. Shenzhen's cloud dream is one of them.

Cao Yong, director of science and technology sales of cloud dream, said that "cloud 3D anthropometric customization system" is a new experience, which has a subversive significance for traditional textile and garment enterprises. "Compared with the different display methods of different color design in the past, 3D virtual fitting each garment sample can make customers choose freely, largely reducing the inventory of products, and at the same time, it also reduces the cost of display, shop and manpower. Through this data, consumers' consumption needs can be predicted according to customer's consumption behavior, and customized production can be made according to needs, forming flexible design, which meets the requirements of inventory, capacity and cost reduction in supply side reform."

Green development: achieving a win-win environment and economy

Under the new situation, the textile and garment industry is looking for new opportunities and outlets for structural adjustment, industrial upgrading and innovation drive, and the construction of ecological civilization will give new impetus to the transformation and upgrading of the textile and garment industry.

For the textile and garment industry, how to achieve a win-win environment and economic development has become an important topic in the development of the industry. Li Jianfeng believes that it is undesirable to sacrifice the environment for economic growth. "In the design and development of product fabrics, we should follow the people-oriented concept, return to the most essential natural and environmental protection of flax, and fuse it with Tencel, silk and other fibers. In order to advocate the green and environment-friendly consumption concept, the linen textile association and Xinshen Asian mahjong jointly released the popular trend of flax.

Reporter's visit found that in the CHIC2016 spring exhibition hall 3, G40 Shanshan exhibition hall, from the bright brand LOGO to the exhibition hall settings, green has become the main keynote. According to Luo Yefei, Chinese fir is one of the earliest enterprises of "green suit". It is strictly inspected to meet the export requirements. In cultural concept, Chinese fir has always promoted the concept of environmental protection as a cultural motive. In promotion, it has launched a series of greening public welfare and publicity activities.

Developing green economy and building healthy industry is also a strategic choice of the red bean group.

As early as more than ten years ago, in response to the call of the state to develop the ecological industry, the red bean group developed the yew industry. Today, as one of the four major industries of the group, biopharmaceuticals are already the most powerful manifestation of the development of Taxus from shallow to deep.

In Zhou Hongjiang's view, the development of yew is not only one of the supporting industries for the group to make profits, but also a healthy industry for the benefit of modern people. "Yew is a green industry, and also a high-tech industry. At present, the yew high-tech health industrial park has been built, and about 5000000 yew seedlings are grown every year. It is one of the largest breeding bases of Taxus chinensis in the world, and has laid a solid foundation for the development of the health industry of Taxus.

This is the best era for the traditional manufacturing textile and garment industry, and it is also the worst era. The rapid development of Internet technology has brought great impact to the traditional textile and garment industry. At the same time, using Internet technology to transform and upgrade and reshape the industrial chain is a major development opportunity for the industry.

From the perspective of the development history of textile and garment enterprises, most enterprises have developed from family workshops and started production by several machines. The homogenization of products has greatly accelerated the disorderly competition in the textile and garment industry. From the media coverage, we can easily find that the development of China's textile and garment industry is facing many problems, and the industry is facing a new round of shuffling. However, challenges also breed opportunities. Industry development must take the time to take measures and take targeted measures to adapt to changes in market demand. This is an inevitable reality for every textile and garment enterprise.

Spring in Shanghai is strong in March. At the 2016CHIC spring exhibition, new concepts such as customization, 3D printing technology and Internet fashion are everywhere. In the interview, for the answer to the current management of enterprises, many representatives of enterprises have expressed "pressure is great, but they are also making timely adjustments according to market changes".

At the NPC and CPPCC sessions, the supply side reform has been repeatedly mentioned. For textile and garment enterprises, under the wave of supply side reform, a large number of innovation driven enterprises will be born, and enterprises with backward production capacity will gradually be eliminated by the market.

Whether structural adjustment, industrial upgrading, or technological progress and mode innovation are all the final consumers, this is exactly the core issue that textile and garment enterprises need to consider when coping with all kinds of changes.