H&M To Bring M.I.A Into Recycle Queue Environmental Protection Work Must Be Put On The Agenda.

Commentators from BOF once said that any unsustainable industry, including fashion, will lose its market share as consumers become more aware.

H&M, a manufacturer of fast moving products,

The high profit also has a negative effect: the material and resources consumed will be more than that of the luxury goods industry.

Therefore, with the further appeal of consumers to "environmental fashion", H&M and other fast fashion brands have begun to join in recent years.

Queue.

In addition to the series of other artists, H&M will be part of the world environmental week. The artists will be artists, rappers and anti war fighters M.I.A.

The new album of the latter will be the theme of the new special edition of this and H&M's environmental recycling action, trying to arouse people's attention to environmental protection.

The environmental protection project will be carried out in more than 3600 stores in H&M world.

Recovery point.

This H&M plan will recover more than 1000 tons of discarded clothing worldwide and will be put into the recycling series of H&M itself. The last collection series is a series of tannin fixtures with Japanese fashion designers. The design is full and the price is also good, plus the recycling of recycled clothing is also in line with the fashion needs of environmental enthusiasts.

And what will this discarded garment become? It's also worth looking forward to.

What's more, M.I.A, a song created by multiple identities such as street artists and Rappers, will move to the official website of H&M all over the world. If it's a fan of M.I.A, wait for it to land on April 11th!

Why do H&M and other fast fashion brands pay much attention to the proposition of environmental protection today? Although it is said that environmental awareness is becoming more and more important in the concept of consumers, it is more important to consume too fast and increase the cost of brand operation.

Therefore, advocate environmental awareness, join the recovery queue, and join the series.

All behavior is only one thing - market demand.