The Dawn Of "Bottoming Out" In Leather Clothing Industry Has Already Appeared.

"Stabilizing the overall economic situation requires a bottoming up of commodity prices.

The price of raw materials has dropped to the level of 1996, which means that the dawn of "bottoming out" has already appeared. In March 18th, the vice chairman of the China Leather Association and chairman of Haining leather city of China indicated that the leather of China in 2016.

The industry is expected to enter the 3 era of the industry and get out of the adjustment period.

In 2015, crude oil, steel, coal and other commodity prices continued to decline, and leather leather grassland materials also fluctuated sharply.

After the Spring Festival of 2016, the prices of bulk commodities rebounded significantly, and the market of leather and fur raw materials also rebounded.

"In recent years, the price of leather raw materials has been cut off, especially when the water mink purchased at the beginning of last year has fallen by almost half of the price at the end of the year.

An entrepreneur engaged in mink clothing production and marketing told reporters.

The news from the auction in Copenhagen, Denmark, in February of this year, clearly brought new hope to the industry: compared with January, the price of the mink was increased by 15%, and the turnover rate was close to 100%.

"Compared with other industries, leather clothing industry has entered a period of periodical adjustment relatively earlier. After many years of concussion and adjustment, the trend of the new round of development has gradually become obvious. We might as well call it the 3 era of the industry."

Ren said that in the past two adjustments and pformation and upgrading, the momentum of the international economic environment was quite different. In recent years, leather enterprises entering the adjustment almost suffered from a series of unfavorable factors, such as overcapacity, market downturn, diversion of electricity providers, and frustration of confidence.

Because of this, the leather garment industry's adjustment will be more thorough, and the cycle will be longer. The pain will also be greater.

It seems that in 2016, the leather clothing industry will be a "neutral year" with a slight touch up, and also a breeding year for "leather garment industry 3".

To meet this era, we need more extensive and in-depth changes, namely, "changing people, changing their heads, changing content", more new generation entrepreneurs, revolutionary ideas of development, reorganization and upgrading of the whole industrial chain.

"5 years later, leather."

The overall scale of the industry will certainly be bigger than it is now, but the traditional leather clothing enterprises that fail to realize the "three changes" will probably disappear more than 60% in time.

This means keeping pace with the times and the development of the industry. The leather enterprises with the priority of "three changes" can find their own positioning and development space in the recovery market, and become a new round of excellent enterprises.

A number of experts interviewed by the industry also said that with the price of raw materials falling to a historical low, consumers will be able to benefit from shopping and low cost of honeymoon.

At the same time, as the leather industry "design +" strategy promoted by Haining as the representative, the product development capability and the technological level of production enterprises will continuously improve. In 2016, the leather industry will be able to provide consumers with leather products with low price, excellent design and excellent quality.