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    Niemann Marcus'S Two Quarter Results Continued To Plummet, Affected By Warm Winter

    2016/3/19 15:28:00 22

    Niemann MarcusAchievementsBrand Strategy

    For the weak performance in the 2015 financial year, many

    Clothing brand

    Blame the warm winter weather.

    Recently, Niemann, Marcus, a chain store in the US, has issued the two quarter performance report for the 2016 fiscal year, pointing out the difficult survival situation of clothing enterprises under the influence of warm winter and strong US dollar.

    It is reported that in the two quarter of the 2016 fiscal year ended January 30, 2016, although it was already in the holiday season, the impact of warm winter and the weakening of the US dollar led to the weakening of tourism consumption and the turbulence of the stock market.

    Niemann Marcus

    Same store sales still had a 2.4% decline, but compared with the 5.6% decline in the first quarter, there has been a sharp narrowing.

    However, this is not the only reason that is caused by the above reasons.

    Same store sales

    Diminished brands, Tiffany, Messi stores and so on, have made performance worse than market expectations.

    Due to the dismal sales in the holiday season and high inventory, the sale promotion range during the holiday season has also increased unprecedentedly.

    In the total inventory value as of January 30th, 4% increased to 1 billion 165 million 900 thousand US dollars per annualized rate, and gross margin even fell to 31% by 200 basis points.

    Although the group already had the IPO plan, it was unable to cope with the current economic situation, so the IPO plan was delayed.


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