Nike Orders Account For 40% Of Adidas'S 18% Sports Industry In The World.

The report shows that: looking forward to 2016, the Nike outlook for orders released from the global market share of 40% in December last year and the Adidas of the global market share of 18% in November showed that the market in Europe and the United States continued to be hot, while the Chinese market continued to rise in the recovery track.

Look at it optimistically.

In addition, in the past three years of Nike, the North American market has maintained two digit growth, and the European market has returned to over 20% growth since 2014. Besides the improvement of the economic environment and the demand recovery factor, it is related to the vigorous development of sports industry in Europe and the United States.

The stock raising problem that the previous market worried about should be more concerned. Supply chain related manufacturers such as Baocheng, Fengtai, and material suppliers hundred and so on are all benefited, while Baocheng's Baosheng international.

Sales will benefit the recovery of the Chinese market.

In addition, the final agreement between the TPP Member States will affect the footwear industry, which will affect the allocation of production layout of the foundries and materials factories, and increase the proportion of Vietnamese footwear production. Vietnam's producers will benefit from the higher proportion of their production.

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It is pointed out that China's sports industry has a low degree of marketization, strict policy supervision, and immature development of professional sports.

With the fastest development of sporting goods, the output value of sports industry accounts for 80%, and the output value of fitness entertainment and competitive sports service stations is less than 20%. Compared with the US market, sports services account for nearly 60% of output value, and there is still much room for development of China's sports industry.