Rihanna Hand In Hand Luxury Group LVMH Launch Cosmetics Brand

The group's brand KENDO is working with a famous female singer, fashion icon and social media leader Rihanna to launch a Fenty Beauty by Rihanna.

It will be on sale in autumn 2017.

According to industry estimates, LVMH group may complete pactions with us $10 million.

At present, KENDO has not disclosed specific cooperation details, but KENDO CEO David Suliteanu said that Fenty Beauty by Rihanna will attract a large number of large and diverse global consumers, and the target audience is mainly targeted at celebrities.

Fenty Beauty by Rihanna will be the third major make-up projects that KENDO is responsible for, as well as Kat Von D Beauty and Marc Jacobs business.

KENDO will play a key role in developing Rihanna brand business.

KENDO not only provides high quality R & D talents, but also has global distribution channels, even in the market without Sephora and other professional makeup retailers.

A senior cosmetics executive revealed that everything related to Rihanna could break the track record.

For brands, this is indeed a suitable direction for development.

Speaking of music, the 28 year old female singer Rihanna has won the 14 singles record in the billboard 100 strong singles list Billboard Hot 100.

So far, Rihanna has sold over 54 million albums and 215 million singles worldwide.

She has won 8 Grammy Awards, 12 US Billboard Music Awards and 9 National Music Awards.

Her latest album, Anti, was released strongly in January.

In terms of fashion image, Rihanna was awarded the fashion icon award by CFDA in 2014.

Her successful cooperation with the German sports brand Puma has helped the brand grow strongly in the fourth quarter of last year.

According to the data, the shoe market will be sold out in five weeks, and the degree of its popularity can be seen.

During the New York fashion week this year, Rihanna successfully beat Kanye West to become the most talked about designer in New York fashion week.

According to Twitter data, the FENTY Puma by Rihanna series co - operated by Rihanna and Puma made her the hottest designer, and Puma brand became the hottest brand in New York fashion week.

In terms of make-up perfume, Rihanna launched the RiRi Hearts MAC limited make-up series and the Viva Glam series lipstick in 2013 and 2014 in conjunction with the cosmetics brand MAC. During the period, it was popular with fans, and even allowed MAC to harvest many new consumer groups.

She has launched 7 fragrances for perfume maker Parlux Ltd., the latest perfume series RiRi in the fall of 2015.

According to the data, Rihanna can raise $46 thousand an afternoon during the promotion of Messi department store.

Despite the decline of celebrity perfume series, the Rihanna series is hotter than ever.

Industry insiders predict that perfume produced by Rihanna in collaboration with perfume manufacturer Parlux Ltd. will generate about $75 million in wholesale exports.

In addition to the US, her perfume business is particularly strong in the UK and Europe, according to relevant data.

At present, cooperation between the two sides is continuing.

Diana Espino, vice president of global marketing and brand development at KENDO, believes that Rihanna business is booming, and she is still at the top of celebrity celebrity attention.

Not only can she present the authenticity of a fashion icon and entertainment stylist, but also a developer of fashion trends.

In the era of social media pparency, consumers know what is good.

KENDO was founded in 2010 by David Suliteanu, who was chief executive officer of Sephora Americas.

In 2014, David Suliteanu officially became the chief executive of KENDO.

Subsequently, KENDO became a brand independent of Sephora and joined the perfume and cosmetics department of LVMH group.

KENDO's make-up business includes Kat Von D Beauty, Marc Jacobs Beauty, Formula X Nail, Formula and cable.