Interview With Deng Yunhua, Deputy Director Of Changshu Garment City Management Committee

As an important event in China International Fashion Week, the 2016 China International Fashion Photography Exhibition (IFP) is held in the fashion Gallery of 751D PARK on the theme of "front Shang vision".

During the exhibition, the photography exhibition attracted the attention of the fashion week audience and fashion lovers.

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The clothing city has participated in the IFP photography exhibition in the form of special exhibitions. It has exhibited 50 works reflecting the current situation of Changshu's fashion industry, most of which were organized by professional photographers and photographers on the eve of the exhibition.

As a representative of the Chinese fashion supply side, which buys the whole nation's goods and sells the whole country's products, Changshu fashion city of China has been closer to fashion through participating in the film exhibition. This magazine also interviewed Deng Yunhua, deputy director of the Changshu clothing City Management Committee, and explored the meaning of Changshu fashion city's participation in IFP.

Reporter: what are the characteristics and advantages of Changshu's clothing city?

Deng Yunhua: Changshu fashion city, as the origin of fashion, only has the pulse of fashion and walks in the forefront of the times to have a place in the field of clothing.

Taking part in the photography exhibition is an opportunity for fashion city to keep up with the fashion pulse. It shows the charm and fashion of Changshu fashion city through works.

As fashion supply side, Changshu clothing city has strong backing and precise advantages.

Changshu garment city is very outstanding in hardware and software facilities.

In terms of hardware, in the past 10 years, garment city has invested about 10000000000 yuan, and has built about 2000000 square meters of specialized market and supporting facilities. It has formed a pattern of clothing oriented and comprehensive development, promoted the brand marketing process of the market, implemented brand access system in all new markets, and improved the taste grade of the market.

At the same time, the original performing arts center of Changshu garment city will be upgraded to become the fashion publishing center of Jiangnan fashion.

To achieve value remodeling and innovation and upgrading, further sing the name card of Changshu apparel industry cluster.

In terms of software, over the past 10 years, the clothing city has held annual activities such as clothing fair, Jiangnan international fashion week, China leisure wear design elite Grand Prix and other activities, conveying the latest fashion signals to the domestic and overseas, and building communication and communication platform for designers, enterprises and merchants, attracting high-end brands to join, integrating cross-border fashion resources, and giving Changshu more fashion.

The establishment of six major public service platforms, namely, Changshu apparel online, China Changshu men's wear index, festival exhibition planning, China Men's wear design and trading center, Changshu Garment City International Trade Service Center and Changshu China Textile Joint Inspection Center, these platforms gather market forces, give play to the advantages of industrial clusters, and help extend service to the industrial chain.

Interviewer: how do you understand the relationship between fashion and fashion industry?

Deng Yunhua: Changshu garment city as a fashion industry base is the source of the fashion supply side. We should not only improve our product quality, brand grade, but also improve the service level, pportation, logistics and other supporting measures, start and fully implement the comprehensive reform of the professional circulation market, build nesting Phoenix through the six new service platforms built, and promote the upgrading of industrial development level and radiation drive capability.

Let the fashion industry and the public fashion zero distance, better serve the public fashion.

Deng Yunhua: Changshu has more than 5000 textile and garment enterprises. It is one of the three hundred billion textile and garment production bases in Jiangsu province. The textile industry employs hundreds of thousands of people, and owns many famous Chinese products and well-known trademarks in China. Bosideng, dream orchid and Bauhinia Flower are the famous Chinese export brands that are mainly cultivated and developed by the Ministry of Commerce. They provide strong industrial support for fashion.

The large scale and strong radiation of Changshu garment city is the main position and window leading the textile and garment industry.

From the traditional wholesale market to the modern commercial cluster, from the professional market to the international market, over the past 30 years, the garment city has devoted itself to the upgrading of the market environment, business quality and comprehensive benefits, and the strong functions of gathering and radiating have made the garment city continue to leapfrog into the market of the first class source of goods and move towards shopping malls, monopolizing, branding and information.

In recent years, Changshu textile and garment has accelerated the pace of pformation and upgrading, and guided the textile and garment market to enhance brand and business mode, promote tangible and intangible combination of the market, improve the platform functions of design pactions, exhibition planning and international trade, and form a pattern of simultaneous pformation and upgrading of industry and market.

These comprehensive factors are the fashion DNA of Changshu, and the foundation for Changshu's textile and apparel to remain invincible in the whole industry.

Reporter: with the help of the IFP photography exhibition, will the Changshu fashion city test the water China International Fashion Week, will there be more exploration in the future?

Deng Yunhua: next, the clothing city will start from the domestic market to explore the international market, strive for the "market procurement" mode of trade, make full efforts to build an international trade public service platform, set up a professional circulation market trade facilitation system, expand the channel through international trade platform and online platform service operators, and achieve domestic and foreign, online and offline integration.

In addition, we will continue to participate in international exhibitions such as Canton Fair, China Fair, Yibo fair, and expand cross-border trade channels with Alibaba and other cross-border e-commerce providers.

Efforts should be made to make Changshu Garment City internationalized and strive to cover the global public fashion.

Reporter: this year is the year of the opening of "13th Five-Year". What kind of fashion industry development plan will Changshu have in "13th Five-Year"?

Deng Yunhua: 2016 is the opening year of the implementation of the 13th Five-Year plan. According to the opinions of the municipal Party committee and the municipal government on speeding up the implementation of the comprehensive reform of the professional circulation market of the garment city, the Changshu garment city will accelerate the pace of construction, activate the market potential, further promote pformation, grasp management, excellent service and tree brand, and strive to win a good start in 13th Five-Year. It will lay a good foundation for the future development of the garment city as the largest and most matching, the most complete and the most functional clothing and apparel professional market and the first class sourcing market in the future.