How Can A Dream Break Through The Children'S Product Market?

Duo A dream, which is loved by parents in the new era

To enter China.

Recently, the reporter has learned that the century old international brand A dream will join hands with China's senior children's products operation company, happy Mickey children's products, and launch duo A dream children's shoes, a children's shoes industry international.

Tide goods journey, officially set sail!

Hundred years international brand VS China's senior child enterprise

It is understood that the image of Doraemon A, which is popular all over the world, comes from the great cartoonist, Fuji.F..

Since its debut in 1951, it has received almost every child's favorite memories of growing up in the 80s of last century.

The story of Dora A's dream grows up with the grand male, which embodies the children's illusions about the future and science, and bears the dream of children's growth.

Dora A dream children's shoes will soon follow the journey of childhood, yearning for the beauty of Duo A dream, and continue to open a dream of childhood for the baby.

Talking about this brand Jiayuan, duo A dream children's shoes brand operation leader, happy Mickey children's products Co., Ltd. vice president Luo Zhengming admitted that she was a fan of Dora A dream, and was also deeply influenced by this international brand. The wisdom, courage and energy that duo A dream conveyed is exactly what the new generation of parents want to give to the next generation.

Add duo A dream brand recognition and reputation are very high, very suitable for the current children's consumption of 80, 90 after mother's preferences, whether the traditional channel consumers, or new star channel consumers, duo A dream has deep feelings.

Judging from the industry trend, Luo Zhengming believes that, on the one hand, with the liberalization of the national two child policy, the share of children's consumption market will increase, and the future consumer market will show a blowout trend. This is a long-term good for the children's enterprises. On the other hand, a series of trend changes have taken place in the children's consumption market. The parent child economy has become the hub of the family consumption and become the engine of new consumption, and the new generation of children's consumption shows obvious signs of brand and diversification channels. The popularity, reputation and recognition of the brand become more and more a prerequisite for children's consumption.

Dora A, director of the brand operation of dream children's shoes, deputy general Luo Zheng Ming, happy Mickey children's products Co., Ltd.

"Happy Mickey is a senior operator in the Chinese children's shoes industry, and has a lot of experience in the chain of brand operation, R & D, production, channel and consumption demand, and is determined to be the most comprehensive and professional brand provider in the Chinese children's shoes industry," "A dream".

Luo Zhengming said that duo A dream also hoped that through the cooperation between the two sides, the strong alliance will work together to create a brand of loud and fine quality children's shoes.

Three channels positioning

It is understood that the product style of Duo A dream is positioned as the international fashion trend product for children's shoes industry. The object of consumption is mainly 1-14 year old urban children group. The category is mainly located in baby shoes, children's shoes, children's shoes and functional shoes. The categories include fashionable leather shoes, sports shoes and tide shoes.

The layout of the channel will focus on three major terminals: first, to enter the major department stores, because the department store is not only a duo A Dream Park, but also a place for children to provide meticulous value-added services.

To provide children with the optional footwear service, it also highlights the caring care of Duo A dream brand. Secondly, it is located in the super brand area of famous shopping centers in the shopping center. It is located in the commercial complex like two tier shopping centers in second tier cities. The three tier shopping mall in the city is supplemented by a commercial complex. The third is to create a commercial Street store. It is located in two / three line city center main street and central pedestrian street, five / six level and new business circle as subsidiary. Duer A dream store will always interact with consumers in the A shop.

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Create "made in China +"

In the fierce market of children products, how can A dream break through? "Our strategy is to create" made in China + ".

Luo Zhengming said frankly, under the integration of a series of new economies such as the Internet, the new market environment and sales mode did not make consumers change their knowledge of brands, but changed the value of consumers to brand goods and became "only price ratio, no cost performance", which can not be taken.

Now, when we return to the era of products being king, the first importance of Dora A's dream is to "base ourselves on advanced product research and development and create quality products."

In this regard, the company is equipped with the best hardware and software facilities. Currently, it has 5 international standard modern production lines and more than 1000 supporting production facilities. It is scientifically operated in strict accordance with high standards, ensuring that every pair of children's shoes can be produced with high demands, satisfying children's healthy, comfortable foot experience and fashionable and beautiful appearance.

According to the introduction, under the impetus of high quality "made in China", duo A dream children's shoes will also create four "+", that is: first, the trend of internationalization and trend of R & D products; second, + children's shoes, all kinds of merchandise experience; third, + high-quality shopping environment channel shop selection; fourth, + online and offline fun interaction.

"Only stereoscopic manufacturing of" made in China + "can really bring more value-added products to consumers, in order to truly win the hearts of consumers.

Luo Zhengming is right.