Supply Side Reform 6 Trends Of B2B Industry Development

In the next ten years, the rapid development of industries based on big data and cloud computing technology will bring scale effect to Internet cars, smart home, intelligent hardware and so on. China's SaaS-B2B market will enter a stage of rapid development.

2015 was the first year of the development of B2B, "

"The policy is launched, many industries are facing imbalance between supply and demand, coupled with capital fueling, all kinds of B2B industry electricity providers are booming.

According to the data of Analysys Analysys think tank, in 2015, the scale of China's B2B e-commerce pactions reached 10 trillion and 700 billion yuan, an increase of 14.3% over 2014. It is estimated that by 2018, the total paction volume will reach 15 trillion and 400 billion yuan.

With the full entry of China's economy into the "new normal", the export advantages brought by demographic dividend and low labor cost have gradually weakened, and domestic demand has become the core engine of economic development.

Among them, the policy stimulus to continuously expand domestic demand has brought more opportunities for small and medium enterprises, and will gradually activate the upstream suppliers and circulation market. Especially the state has recently stressed the "supply side reform", trying to achieve the optimization and adjustment of the overall economic structure through the innovation of the supply side.

In this context, domestic enterprises (especially small and medium-sized enterprises) have great pformation power, and enterprises gradually recognize the role of B2B electric providers in helping themselves improve their circulation efficiency, reduce circulation costs and expand market channels. They have begun to actively switch their networks. B2B business has become the first step for many small and medium-sized enterprises to implement the "Internet +" step by step. In addition, domestic Internet giants such as Baidu, Ali and so on have been working hard to cultivate their own ecosystem, and create an industry ecosystem through vertical B2B in their respective industries to lead the Internet + trend.

At the beginning of 2016, at the global B2B ecological summit sponsored by B2B group of Alibaba, Alibaba group CEO Zhang Yong clearly stated that under the "supply side" reform, the spring of B2B is coming, and the two stages of domestic B2B and the trend of future development are summarized and predicted.

As Zhang Yong said, the domestic B2B has gone through two stages.

The issue of sex, through the establishment of a network B2B platform, enables buyers and sellers to issue information on supply and demand and communicate with each other in business information, resulting in new business opportunities in the process. The second stage is the service stage, that is, the stage of B2B currently being experienced by various industries in China. Due to the accumulation and accumulation of big data in the first stage, B2B is not only solving the problem of information asymmetry, but also from selling management to customer service to the supply side production and supply chain reform. This is a solution to improve efficiency, redistribute resources and reduce costs for Industry and enterprises. It is no longer a business mode, more like an ecosystem, and can better serve the partners of various segments of various industries. It can cooperate and win together and build B2B ecosystem. The first stage is the information stage, mainly to solve the information asymmetry.

The "supply side reform" in 2016 will become a new opportunity for the development of B2B business, and there will be different B2B modes. Through the integration and cooperation of upstream and downstream resources, from the paction to the B side, to the depth of service or even the customized service stage, the B2B industry will face six major trends:

Trend 1: industry giants "pform" platform side

The supply side reform is related to the smooth landing of China's economic pformation, especially.

The pformation and upgrading of the B2B electricity supplier based on key industries and special industries will give new development momentum to the development of China's high-end manufacturing and modern service industries.

At the two sessions this year, Zhou Houjian, chairman of Hisense group, said: in the past year, the Hisense B2B plate also accounted for 23% of the total sales revenue, and the profit contributed 38%. The sales revenue of less than 1/4 achieved nearly 40% profit. The supply side reform changed Hisense into a technology enterprise, Hisense has completely pformed into a technology enterprise.

The efficiency of resource integration is maximized, Haier dismantled the walls of enterprises, and "Haier wall is opened and linked with the whole world". By integrating global resources, Haier achieves a win-win situation of enterprise benefits and social benefits. Through the Haier entrepreneurial platform, it can not only provide small enterprises with strategic synergy capability, integrate the manufacturing, logistics and distribution capabilities of the platform into an ecosystem, provide services for start-ups; at the same time, it also builds a sharing platform to pform financial, human and other basic services into information services, so that small businesses can reduce costs and take detours. At present, there are more than 100 small and micro revenues of over 100 million yuan on the platform, and 22 small and micro enterprises have been introduced into VCs, and 12 small and micro valuations are over 100 million. Similarly, Haier group rotation President Zhou Yunjie said: for the sake of

Trend two: industry vertical segmentation is more service.

The vertical B2B platform focuses on the dominant categories, focusing on the characteristics of their respective industries and services, forming professional barriers.

For example, in the iron and steel industry based on the distribution model of the distribution center, looking for the net, through the accumulation of data and pactions before, also began to cooperate with Jingdong, try financial services, and began to do warehousing, processing, logistics, and even design management software, such as imitation Road cars, dripping cars, and so on.

In addition, in some industries such as chemical industry, plastics, petroleum and agricultural products, the B2B business in vertical field will also come from simple information matching to the breadth and depth of the industry. For example, the bulk trading platform of plastic chemical line developed by Alliance Group is "big easy to have plastic". By optimizing the development and manufacturing process, reducing the supply chain cost of the industry, improving the quality of products and services, and ensuring paction safety, it will be of great value to the upgrading of resources and efficiency of traditional plasticizing industry.

Trend three: B2B platform cooperation and sharing trend

In the two sessions of 2016, Premier Li Keqiang stressed in his report on the work of the government that we should vigorously promote the rapid development of the "new economy", including "sharing the economy", "promoting sharing of economic development", "supporting the sharing of economic development, improving the efficiency of resource utilization, and enabling more people to participate and get rich."

Sharing the economy has come to the draught of the times.

Tencent CEO Ma Huateng made a bold prediction during the two sessions: sharing the economy will become a new kinetic energy to promote economic growth, helping service industry to become the main engine of China's economy.

In the B2B market, although some B2B platforms have not become the most powerful parties in the ecosystem, the resource advantages of the B2B platform bring space for cooperation, and even this cooperation can happen between different functional B2B platforms.

For example, at the end of 2015, the cooperation between Shanghai Steel Union and European Union network, such as a cross platform B2B platform and the B2B platform with cross border customs clearance, freight forwarding and overseas warehouses, had the basis of cooperation, such as the cooperation between the local service B2B platform and the localized logistics B2B platform.

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For example, in March 16th, the domestic specialized agricultural food quick sale service platform, I have the cooperation between Tian and specialized cold chain logistics distribution information platform code, both sides focus on the KA store and convenience store supply chain service company, and the other is the information platform focusing on the cold chain logistics distribution of the small and medium customers. After the two sides cooperate, they play their unique advantages in commodity flow and logistics. Aiming at the two core pain points of the supply chain and logistics of the small and medium sized super fast products industry, we solve the problem that the distribution logistics of the traditional small and medium sized enterprises is high and the distribution is not timely due to the small demand and high frequency of ordering.

Through the intelligent aggregating allocation of orders, the ordering cost of small and medium orders can be reduced, and the turnover efficiency of commodity flow, logistics and capital flow will be facilitated, so that the general public can get the same services as the 7-11, which are based on the cooperation and sharing mode of the industrial chain service. The partners build the industrial ecosystem from information, technology, commodity, brand, logistics, capital and services, so as to achieve the goal of sharing platform, mutual benefit and achieving win-win results.

Trend four: industrial clusters with local characteristics

Many parts of the country have their own industrial clusters, such as Humen.

Nantong's home textiles, Wenzhou shoes and caps and so on, which rely on the development of local characteristic industries, are faced with the urgent need for pformation and upgrading. With the proposal of "supply side reform" and "made in China 2025", the B2B electricity supplier based on key industries and characteristic industries will promote the industrial optimization and reorganization through gathering the upstream and downstream industry chain, and gather up the good merchants and good sources of the local industrial belt, and build exclusive stores on the B2B business platform. At the same time, integrate the service resources on line and line, mobilize the whole industry chain from simple space to specialization and systematization, and form a benign interaction between the upstream and downstream.

This group B2B development mode can significantly enhance the radiation range and competitive advantage of the traditional industrial belt, not only enhance the radiation range and competitive advantage of the traditional industrial belt, but also encourage the optimization adjustment of the manufacturers in the industrial belt at any time to drive the pformation and upgrading of the traditional industrial belt according to the needs of the market feedback.

Trend five: industry depth service trends

At present, there are some B2B platforms in China, which have developed from the stage of the first stage of B2B trading platform to the development of deep services. In general, they aim at the needs of specific B customers, deepen the industry by segmenting the market, focus on the advantages of their respective categories, and focus on selling products and services that are specialized and refined in all walks of life.

Trend six: B2B enterprise service Saas mode

In China, the B2B enterprise service area of SaaS mode is an important part of cloud computing. With the development of mobile Internet, small and medium-sized enterprises are facing huge demand for information in the enterprise market under special conditions of China. Based on the technological dividends brought by cloud, mobile and social networking, B2B companies have continuously created favorable conditions for the enterprise service platform, and are leading the Chinese enterprises to enter the best golden age.

In the past two years, BAT and other Internet giants have laid out the cloud computing industry. The eight hundred customers, the customers who sell the shares, the current target, and the B2B service providers of the native SaaS mode such as North Sen have quietly risen. This shows that the investment boom of the capital market on the domestic SaaS industry keeps rising.

In the next ten years, the rapid development of industries based on big data and cloud computing technology will bring scale effect to Internet cars, smart home, intelligent hardware and so on. China's SaaS-B2B market will enter a stage of rapid development.

It is estimated that after 2020, China's SaaS service market will enter the application maturity stage, and the industry chain will gradually improve. The industry will gradually complete the pformation from traditional software to SaaS service software.

The "supply side reform" in 2016 will become a new opportunity for the development of B2B business. Starting from the supply and production side, by liberating the productive forces and enhancing competitiveness to promote economic development, the core is to increase total factor productivity, emphasizing that the industries that need more supply need to be integrated to eliminate excess productive forces, and that for the industries that are in short supply, it is necessary to increase supply to meet the needs of the society.

Under the traditional economic form, producers can not understand the demand of buyers. Under the "Internet +" economic form, producers can understand buyers' needs based on big data.

Therefore, the "Internet +" mode has important practical significance for the supply side reform.

In the future, B2B industry, which occupies nearly 80% market share of China's e-commerce, will become sticky among different industrial sectors. The platform will focus on the integration of upstream and downstream industrial chains, forming an ecological circle, which will provide broader development space for new supply and new formats.