How Does The Traditional Clothing Wholesaler'S Pain Point Find A Unique Source Of Goods?

Before popularization, clothes were not standardized by themselves. The coverage rate of the same clothes was very low, resulting in low price pparency.

Shopkeepers offer high prices, and in the past they made fewer costumes and less competition, and clothes sold as much as they liked.

The premium of clothing comes from design, workmanship, etc.

The collective function of the equivalent value chain of the store, in addition to the grade of the store, others have higher value discrimination difficulty, so as long as the source is exclusive, the clothing is easy to sell the high price, but because of the fast fashion now, it will not be able to satisfy all the needs of the whole country in a short time, plus domestic.

Output is not much, more copy board, many original style gradually trace is hard to find.

Shopkeepers are eager to get a distinctive source of goods and use a price opaque feature to get a high premium.

Before the popularity of e-commerce, many clothing store owners can rely on diligence to get exclusive source of goods - for example, to go far and wide to purchase goods, so as to realize the competitive advantage of goods. Now, after the Internet has been opened up, a picture search has come out of the same quality, and shopkeepers do not like to go to the shops in person.

In addition, the electricity supplier has become the main shopping mode for young people, and the pparency of the supply has increased dramatically.

In the fitting room, the difficulty of shopkeepers getting scarce goods is also greatly increased.

When the coverage and pparency of the goods are increased, the high premium will not be mentioned. Therefore, the supply problem has become one of the most difficult business problems of the clothing store.

How should traditional wholesalers respond?

1., go out and seek platform cooperation.

Sitting in a physical shop and waiting for customers to place orders is a way of doing business in the past. As the head of a clothing store, they must try to increase their knowledge and knowledge through various channels, so as to guide their own stores to solve the endless problems, which is also called soft power.

The idea is changeless. We should fight for it alone and fight alone. If we encounter problems, we will be helpless. We will not be able to seek help and cooperation actively. We will eventually be eliminated in competition.

We must take the direction of control and moderately seek the cooperation of reliable platforms.

2. put down the burden of your heart, and seek knowledge with confidence

Don't worry, "I don't understand, I can't". Don't be afraid of being fooled and afraid of losing money. Don't just seek money in the eyes of the money, but don't be too thin skinned.

In this information sharing society, we should use all factors to seek knowledge and help us succeed in pformation and get bigger and longer development.

We should communicate more and understand more about areas that we are not proficient in.