Sports Footwear Industry Begins To Recover, Achievement Reverses

The latest data show that in 2016 1-2, the production and marketing rate of stationery and office supplies industry was 99.1%, 0.1 percentage points lower than that in the same period in 2015, and the total value of export delivery was 2 billion 630 million yuan, up 2.3% over the same period last year.

The sales rate of sporting goods industry was 99%, an increase of 0.1 percentage points compared with the same period in 2015, and the value of export delivery totaled 7 billion 930 million yuan, an increase of 1.7% over the same period last year.

In the 1-2 month of 2016, the main business income of cultural and educational office supplies industry was 13 billion 20 million yuan, representing an increase of 11% over the same period last year, with a total profit of 760 million yuan, representing an increase of 24.6% over the same period last year.

The sporting goods industry's main business revenue was 19 billion 790 million yuan, an increase of 3.6% over the same period, and the total profit was 1 billion 190 million yuan, representing an increase of 15.5% over the same period last year.

In addition, last year's news conference held that the proportion of sports industry in GDP will increase from 0.7% to 1% by 2020.

The government's strong support will attract many capital to this feast.

There will be an explosive growth.

As the mass sports industry, the sporting goods industry will also usher in a vigorous development trend.

Recently, Li Ning Co released Earnings Preview report, although the annual financial report is not officially announced, but the Group expects that in 2015, the company's equity holders should account for a general balance of profits and losses, and business performance is expected to turn into profit.

Once realized, it means that Li Ning Co, which has been losing money for four consecutive years, will lose its profits for the first time and win a beautiful turn over.

except

The international sporting goods giant Adidas reported a profit increase last week. According to public figures, Adidas group's sales revenue was 16 billion 915 million euros, an increase of 10% over the same period last year, and its net profit reached 634 million euros, up 29% compared to the same period last year.

In the Greater China region, it has achieved six consecutive years of growth, reaching 17.7%.

Indications

The industry has already gone through stagflation and recession. After 2014, it has resumed recovery. With the market stimulating consumption, the sporting goods industry will continue to warm up and is expected to enter the next boom period.

This is undoubtedly a great benefit for the sporting goods industry after 2011.

The domestic sports industry is gradually warming up. The government's support will be obvious and the good policies will continue. In the next few years, it will be the golden period of sports industry development.

The sports industry chain will usher in a full-scale explosion, and the market scale of all related industries will continue to grow.

The sporting goods industry will also flourish and improve its current sales performance.

In recent years, the policy of sports industry has been released frequently, including the abolition of sports events approval, the relaxation of the right of broadcasting rights, the promotion of market operation of sports events, the acceleration of the development of collective sports and the establishment of well-known independent sports brands. The development environment of the whole industry has changed greatly, and the relevant enterprises in the industrial chain have shown a growth momentum.

In 2014, the industry began to resume growth, and in the same year, the sports industry's heavy profit policy came out.

In October 21, 2014, the State Council promulgated some opinions on accelerating the development of sports industry to promote sports consumption. Its contents put forward that in 2025, the total development scale of China's sports industry exceeded 5 trillion yuan.

Subsequently, all kinds of favorable policies were intensified, and the government's willingness to support the development of sports industry was very obvious.

Data show that in 2013, the added value of sports and related industries was 357 billion 500 million yuan. In 2006, this figure was only 98 billion 300 million yuan, and the growth rate has been quite alarming.

But according to the prediction Industry Research Institute, the added value of sports industry in 2015 even exceeded 400 billion, which is also very far from the 5 trillion target proposed in 2025.

This means that the average annual growth rate will remain at around 30% in the next few years, which will be a great opportunity for the development of related enterprises in the industrial chain.

The sporting goods industry will also usher in a new period of nuggets, and the prospects for development can still be expected.