Jinjiang Shoe Fair Will Take You To Technology + Internet.

In April 18th, the Jinjiang international footwear Expo (sports industry exposition) opened in a grand way. This Expo will show you how to use technology and the Internet to achieve success.

　　 Capital operation shows ambition

Anta group has acquired Italy sports brand Felix, England. Outdoor brand This year, she also worked with Japanese sports brand Desanto and Itochu to establish a joint venture. It is expected to start retailing next year, covering skiing, comprehensive training and running.

Wang Xueqin, senior manager of Anta CEO, said that multi brand operation is the strategic choice of the company. The acquisition of international sports brands can quickly enter certain segments of the market and meet the needs of different consumer groups through differentiated precise positioning.

361 degree, open strategic partnership with Nordic outdoor brand, One Way Sport, which has been sold in dozens of countries. Hou Zhaohui, general manager of 361 degree manpower administration, said that One Way Sport has a deep accumulation in outdoor ice and snow equipment, and will provide product design, R & D and technological innovation support for 361 degrees, which coincides with the promotion and popularization of China's Winter Olympic Games.

The hi climbing football equipment company, once sponsoring the only professional football club in Fujian, was listed in IDC in Australia last year. Zhang Jiameng, President of the company, said that with the help of the independent directors of Australia, the management level has been greatly improved, the norms are being perfected day by day, and the internal strength of enterprises is becoming more and more solid, which has a positive impact on brand promotion.

Rob Gibson, director of Morgan securities, Australia, said that the company will set up a fund with IDC capital to invest in Chinese enterprises, and will work with Fujian Jinjiang Chai Tai chamber of Commerce to reach a strategic cooperation, expecting more Jinjiang sporting goods companies to go public in Australia.

　　 Technological innovation and Internet plus

"These shoes pass. Chip interface To measure a series of sports indicators for users. Lin Qinghui, executive vice president of Limited by Share Ltd, displays the latest smart running shoes, and shows reporters the changes in the motion data on the phones connected to these shoes.

According to Lin Qinghui, the company has joined hands with Hu Po sports and Shanghai Jing Lin Cci Capital Ltd to set up the capital of mobile domain, with investment in various fields such as sports services, intelligent equipment and new media. The project has reached about 30. Internet projects such as "fun sports", "running happy music", "happy running circle" and "understanding the emperor" have all been supported by good people.

361 degrees has the independent sports science research center, has more than 260 people's product research and development team, 117 patents, now with Baidu, the music and so on enterprise in the intelligent movement equipment aspect has reached the cooperation, the product moves toward intellectualization, the socialization, the interaction direction.

According to Hou Zhaohui, 361 degree collaboration with data mining company Smart Mozo, funded by cash, brand, physical objects, venues, system software and other ways, set up e-commerce companies, settled in the Xiamen free trade area, provided by the independent third party payment platform payment platform, with the advantage of Free Trade Zone Customs clearance, rapid inspection and cross-border payment, tax rebate, logistics and other advantages to promote cross-border e-commerce development, to achieve business expansion and internationalization goals. The platform is expected to stage results in Rio Olympic Games.

According to Wang Xueqin, Anta's R & D cost accounted for 5.2% of the cost of sales last year. R & D accounted for an increase of 0.9% over the previous year. Currently, a number of R & D design institutes have been established in the United States, Japan and South Korea, and the competitiveness of products has been greatly enhanced through the establishment of an international R & D design team. Innovative products of science and technology have become new growth drivers, such as the latest development of technology, technology, outdoor claw technology, far-infrared thermal insulation technology, ice skin technology, sports energy technology and so on, which have a very good market performance.

Wu Duanxin, assistant president of Shuhua company, who focuses on sports equipment research and development, introduces the joint research center established by the company and Beijing Sport University, and works with the leading international brands such as the US TURE to jointly establish an open R & D platform to improve the scientific and technological content of fitness equipment.

Wu Duanxin said that Shu Hua has applied the Internet and big data technology to his treadmill to realize user health "cloud management". Through data analysis, he made fitness plans for his clients and provided health management services.

　　 From manufacturing to service brand operation is now new.

From OEM OEM to its own brand, Carle beauty (China) group successfully "counterattacked", shaping a unique way of transformation. The company bought the ownership of Carle beauty, a Spanish sporting goods company with a history of more than 40 years, and made full use of its brand value to achieve overtaking in the curve.

While concentrating on manufacturing, Carle and the United States have opened the road of cooperation with football clubs at home and abroad. Enterprises actively participated in sponsorship of professional football league. Last season, they sponsored 36 teams, such as women's Super League, women's League, middle class A and China b.

Ke Yongxiang, general manager of the company, said that Carle and Mei also stepped into the pace of the campus sports industry. At present, they have reached a cooperation agreement with the educational departments of many provinces and municipalities, and supported the campus leagues with physical and cash means. At the same time, we should learn from the Spanish youth training system and cooperate with Guangzhou Fuli club to create a football training camp for young people.

Wang Xueqin said that following the strong reaction of last year's long-distance running madman Chen Penbin "100 days and 100 horses", Anta continued to support and promote the second quarter "Chen Bin Bin long distance running plan". It will open the online and offline continuous mode in Chongqing, Xiamen, Shenzhen, Beijing and Shanghai five test areas, deepen interaction with users and enhance brand awareness.

Last year, you came to cooperate with BOY, a sports agency in Spain. We hope that by investing in excellent football brokers, we will introduce excellent European soccer talents, top sports resources, advanced management experience and youth training system to the domestic football industry.

According to Lin Qinghui, the cooperation with the Chinese University Student Sports Association and the Chinese Middle School Sports Association has set up a network technology Co., Ltd. last year, relying on the existing campus sports content resources, engaging in the campus sports Internet video, sports broking business and sports operation business, and strive to create campus sports operation platform.

Xu Yueyun, a professor of physical education at Quanzhou Normal University, thinks that Jinjiang In the future, we will strengthen resource integration, strengthen sports intermediary organizations, attract high-end talents, and promote the upstream and downstream of the radiation industry chain. Through the comprehensive force of capital, brand, technology and other aspects, we will enter the deep integration stage with culture, education, tourism, health, information, finance and other industries. It is expected that in the era of "Internet +", industrial transformation and cross-border integration will be burst out.