• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Fast Fashion Performance "Slow" Will Usher In The Development Of Inflection Point

    2016/4/20 9:38:00 30

    UNIQLOH&MFast Fashion BrandGapClothing Retail MarketMango

    "Fast fashion" also has a "slow" down time.

    Recently, the reporter noted that the world's large fast fashion brand.

    Uniqlo

    Parent company fast marketing group,

    H&M

    Group and other latest financial data show that its global market performance has declined to varying degrees.

    After several years of rapid development of fast fashion brands, shop expansion was once a panacea for keeping its performance growth, and also brought impact to the traditional department stores, but many industry insiders told reporters that with the fresh sense of retreat and the upgrading of consumption structure, "fast fashion" will also usher in a turning point.

    Fast fashion collective landslide

    As Asia's largest apparel retailer, fast fashion chain giant UNIQLO parent Xunmei group started a bad start this year. Its total profit in the first half of fiscal 2016 amounted to 99 billion 300 million yen, down 33.8% from the same period last year, and the total pre tax earnings amounted to 82 billion yen, down 49.9% from the same period last year.

    The performance of UNIQLO brand of fast selling group is also unsatisfactory, and its profits in the Greater China region and the Korean market have been reduced.

    The world's second largest clothing retailer, H&M 2016, also suffered a major decline in its first quarter results.

    H&M reported that the company's net profit in the first quarter was 2 billion 550 million Swedish kronor, down 30% compared to the same period.

    Public information also showed that the Gap group's 2015 earnings report revealed that its net profit in the fourth quarter of last year was US $214 million, a 33% drop compared with the same period in 2014.

    Many industry insiders told reporters that the collective decline of fast fashion performance was related to the overall macroeconomic downturn.

    Zhao Ping, a researcher at the China Council for the promotion of trade, said that the clothing industry belongs to the "purchase of commodities", which will be greatly affected by the economy.

    Help straws to save themselves?

    It is worth noting that after the fast fashion entered the Chinese market in 2006, it was once considered to be a booster for the weak clothing retail market.

    Zara first entered the flagship store in China in 2006, and then entered the Chinese market in 2007. Italy's fast fashion brand Mango followed by the first store in China. Gap was relatively late, and it was announced in 2010 that it entered the Chinese market in 2006.

    In fact, in 2000 ~2007, China's clothing retailing industry was dominated by department stores and supermarkets, and the invasion of fast fashion brands was known as the "life-saving straw" in the clothing industry, and it also strongly attacked the traditional department stores in China.

    The fast fashion brands represented by Zara usually do not go to department stores, but are open to the crowded streets and even the front of department stores. With low price and fashion as the main characteristics, they can please the huge consumption crowd. In 2012 ~2015 is the concentrated stage of fast fashion.

    After several years of rapid development, has fast fashion reached its critical point?

    Garment industry observer Ma Gang said that the fast fashion brand entered the Chinese market in a completely new way, and opened shop quickly, which brought fresh feeling to Chinese consumers. But now the freshness has receded, and the increase of revenue in the form of opening shop has also encountered the ceiling, which will cause the decline of the performance nowadays.

    Zhao Ping also believes that after the upgrading of the consumption structure, consumers will pay more attention to the quality of products, and the relatively fast fashion brands with relatively low quality are hard to attract high-end consumers.

    • Related reading

    The Successful Cross-Border "Fit" Of Hai Lan Home And International Hot IP

    Market trend
    |
    2016/4/19 13:38:00
    59

    Cross Border Electricity Providers Bid Farewell To "Tax Exemption Era"

    Market trend
    |
    2016/4/18 17:15:00
    18

    Internet + Custom Spoiler Changsha Custom Market

    Market trend
    |
    2016/4/18 12:54:00
    54

    Look At The Rush Of Products, Which Has Become A Marketing Tool.

    Market trend
    |
    2016/4/18 10:51:00
    22

    Cotton Spring Is Approaching.

    Market trend
    |
    2016/4/15 20:06:00
    16
    Read the next article

    A Pair Of Shoes Pforms You From OL To Leisure.

    On weekdays, sometimes you don't need to dress too formally, you can choose a little casual dress. In fact, clothes don't need to change. Just changing a pair of shoes can change the style. Let's see how people wear them.

    主站蜘蛛池模板: 日本猛少妇色xxxxx猛交| 日本不卡一区二区三区最新| 日产国产欧美视频一区精品| 国产视频一二三| 国产∨亚洲v天堂无码久久久| 国产三级精品三级男人的天堂| 刘伯温致力打造火热全网| 九九精品99久久久香蕉| 亚洲黄色片在线观看| 久久精品国产99国产| 中文japanese在线播放| jizz免费在线影视观看网站| 欧美精品无需播放器在线观看| 野花社区视频www| 色综合天天色综合| 欧美人与动性xxxxx杂性| 宵宫被爆3d动画羞羞漫画| 国产亚洲情侣一区二区无| 伊人久久大香线蕉综合影院首页 | 国产精品午夜无码体验区| 免费无码成人AV片在线在线播放| 亚洲一卡二卡三卡四卡无卡麻豆| 丰满的己婚女人| 黄+色+性+人免费| 欧美亚洲综合在线| 国产情侣真实露脸在线| 亚洲午夜无码久久久久| 七次郎在线视频永久地址| 阿娇囗交全套高清视频| 极品丝袜乱系列目录全集| 成人区人妻精品一区二区不卡网站| 成人毛片18女人毛片免费| 午夜无码国产理论在线| 久久久99精品免费观看| 欧美成人18性| 日日躁夜夜躁狠狠躁超碰97| 午夜亚洲国产理论秋霞| 中文字幕在线观看免费| 色吧亚洲欧美另类| 欧美巨鞭大战丰满少妇| 国产麻豆成91|