Look At The Rush Of Products, Which Has Become A Marketing Tool.

For intelligent hardware entrepreneurs, products

Undoubtedly, the shortcut to heaven is one of the indispensable driving forces for dreams.

It is worthwhile to gather the power of everyone to make the concept of raising products from concept to reality.

Whether at home or abroad, the diversity and innovation of crowd raising products have allowed them to enter the altar of the industry and even the public.

But after the rapid development, the disadvantages of crowd raising mode have been highlighted.

At present, people pay more attention to fund raising products, but ignore more practical problems, such as risk control in the early stage and operation period, rational use of subsequent funds, and the whereabouts of funds after failure. Even the crowd financing has become a means of marketing for many enterprises.

Swallowing the wind, consumers swallow their bitter fruit.

Through the power of people, gathering funds to turn dreams into reality seems to be full of ideal things, but the existence of crowdfunding mode is taken for granted.

However, the current crowd is full of flickering, gimmicks and even lies.

The problem began to emerge after attracting attention from all kinds of copybooks, pictures and videos on all kinds of tall buildings.

It is common for goods to be out of print, and the date of delivery exceeds the date of delivery. There has been a delay in the delivery date for various reasons, or even no news at all.

Consumers who invest money can only swallow their bitter fruit at home.

Although generally speaking, the amount is not large, but this kind of action initiated by all chips is a deep injury to the crowd raising mode.

The impact is not only on its own brand, but also on the fact that consumers are far away from the crowd raising products.

At the end of 2014,

All chips are on the phone.

The strategy of "raising money all the time, replacing each other for free every year" attracts millions of people to invest in it, and has raised 16 million 500 thousand yuan in less than 25 minutes.

It seems that after picking up the big bargain, there are actually big pits everywhere.

After receiving the coke mobile phone, consumers found that there was a great difference in the hardware configuration between mobile phones and propaganda.

And there are many problems in the process of using, and even the screen is cracked without reason.

By March this year, the big coke mobile phone was completely closed. (see the titanium media before the article "the big coke mobile phone officially declares bankruptcy, because the capital chain breaks no longer"), the promise of lifetime free replacement is completely empty talk.

If we think that the problem of crowd financing products will only be a start-up business, then it is too simple.

Many famous companies also use the public chips as a means of testing water and marketing, but eventually they throw stones into their own feet.

Originally and

The Meizu mobile power released by MX5 was launched in the Jingdong, raising about 60000000 yuan in less than a month.

What is even more overwhelming is that the final mobile power from the original 12V/2A to 12V/1A, charging from the original 3.5 hours to 4 hours and 50 minutes, time-consuming nearly 40%.

Even in the crowd raising process, Meizu mobile power has changed its specifications many times, such as the specifications of 9V/2A and 12V/1.5A, and the weight has also changed.

Eventually, it became one of the blemishes of Meizu.

These two are just representatives of many failed products, and there are too many people who are hurting consumer confidence both at home and abroad.

Even in order to explode hot spots, many enterprises are willing to pay for their own bills, such as "one hour breaking millions" and "first day breaking millions".

This dream model has been completely deodorization.

Public funding platform can not escape bankruptcy, for the public to raise pollution.

After all, the notoriety of public funding is to be held accountable.

And the responsible target is often the crowd raising platform.

The crowd raising platform is not directly responsible for the product, but because its inclusion in the crowd raising project, because of the notorious reputation of the industry, rarely attracts the attention of consumers, and ultimately has to be dealt with by closing down.

According to statistics, by the end of 2015, at least 84 publicly funded platforms had been closed down, closed down or pformed, accounting for about 23% of the total number.

The remaining public funding platforms are backed by giants.

For example, Jingdong chips.

Crowd raising, millet crowd raising and so on are all public financing platforms based on intelligent hardware products.

As for the public funding platform for Internet start-ups, it is more difficult to survive under the background of capital cold winter.

It is easy to see that the crowd raising mode quickly fell from the altar to hell, and has fallen into the brink of collapse.

If the notoriety continues, the dream of public funding is likely to die.

This is the answer: the original intention is very beautiful, the starting point is gorgeous, the process and the result are rather difficult.

Behind the high risk, mandatory supervision is indispensable.

The reason why product congregation is going to this day is largely due to the absence of mandatory regulation.

At present, the scope of supervision of Internet finance has only been included in equity financing, and has not yet been included in the public financing of products.

This has brought many opportunities for start-ups with a small number of opportunities, increasing the risk of problems and increasing risks.

It is understood that in the Jingdong crowd to support those public funding projects, consumers must check the "supporters agreement".

In this agreement, it is mentioned that the promoters may adjust the contents of the chips according to the changes. Supporters should consult with the promoters in a friendly way, and the sponsors should try their best to deal with disputes.

That is to say, if there is a dispute, whether the consumer's losses can be compensated is entirely based on the self-discipline of the promoters.

If the sponsor loses his debts, the consumer will not be able to defend his rights at all.

As for the agreement on promoters of Jingdong raised by the sponsors and Jingdong, Jingdong has repeatedly stressed that as a broker, Jingdong has provided intermediary services such as platform network space, technical services and support for all chips between sponsors and supporters.

Crowd financing only exists between sponsors and supporters. The legal consequences of using the Jingdong public funding platform are borne by sponsors and supporters.

The Jingdong, which is "forward-looking", got rid of potential troubles ahead of time and shirk its responsibilities.

Whether it is the irresponsibility of the platform or the consciousness of the public funding project initiator relying on conscience, in fact, it has increased the risk of product public financing problems.

We understand the possibility of failure of many products, but if this probability is magnified, it will not be acceptable.

It is imminent to introduce mandatory supervision to raise public access threshold and minimize risk.