Explore The Profits Of Famous Underwear Brands In Fashion Mall

With the continuous development of the economy, many women pay more attention to the quality of their underwear. Let's explore the profits of some famous underwear brands in the fashion mall.

Recently, "

The first year of underwear "Hui Jie shares" issued the 2015 annual report. In 2015, it achieved a total operating income of 1 billion 890 million and net profit of 166 million, an increase of 24.63% over the same period last year.

Hui Jie shares currently owns 3 main brands, Manifen, Yves and Lan Zhuoli. The company says that brand advantage is an important guarantee for its sales growth.

Mainland beauty brands listed in mainland China also performed well in 2015. Revenue grew 23.6% to 4 billion 950 million yuan over the same period, and operating profit increased 19.8% over the same period last year.

Hongkong underwear brand, an Li Fang, achieved HK $2 billion 530 million in 2015, an increase of 6.41% over the same period last year.

The brand of Hui Jie stock has occupied the department store, and the city beauty is taking the route of wide open street, which makes the difference of the two Maori. For example, in 2015, the gross interest rate of the bra, underwear and warm clothes is 73.76%, 69.77%, 62.1%, and the comprehensive gross interest rate is 68.93%.

The urban beauty of 2015 gross profit margin was 42.7%.

It is understood that Hui Jie shares has "

The three main brands of "eaves" and "Lan Zhuoli" produce brassiere, underwear, thermal clothing and functional underwear.

By the end of 2015, the company had nearly 2000 direct shops, covering all the major business circles except all the provincial capitals and major cities in Tibet.

The 2015 annual report of Hui Jie shares shows that 2015 realized business income of 1 billion 890 million yuan, an increase of 14.13% over the same period, and a net profit of 166 million yuan, an increase of 24.63% over the same period last year.

The urban beauty of mainland underwear enterprises listed in Hong Kong in 2015 also achieved a double profit in net revenue.

Its annual report released recently showed that revenue and net profit increased by 23.6% and 27% respectively in 2015, reaching 4 billion 953 million 400 thousand yuan and 540 million yuan respectively.

Unlike the department store of Hui Jie's brand, the city beauty walks along the route of the open street store. By the end of 2015, the city beauty had opened 8058 retail stores nationwide, 6937 of which were franchised stores, 1121 of which were self operated stores, and 1032 in 2015 alone.

Xiong Xiaokun, a light industry researcher at CIC, told reporters that the overall vitality of street shops is stronger.

Department store counters have higher rental cost and greater dependence on shopping malls, which are suitable for medium and high-end brand underwear. Similar to urban beauty's street shops, people have larger traffic volume, able to accommodate more kinds of goods, and easy to display brand characteristics.

However,

The gross profit margin of products is much lower than that of sinks.

In 2015, the gross margins of bra, underwear and thermal clothing were 73.76%, 69.77% and 62.1% respectively, and the gross profit margin was 68.93%.

The urban beauty of 2015 gross profit margin was 42.7%, in 2014 only 39.1%.