The Pformation Of Manufacturing Industry Requires "Awkward Efforts".

As a traditional pillar industry with a scale of over one trillion yuan in Shandong, Shandong

Enterprises study products with craftsman spirit.

Manufacturing, creating a new pattern of industrial development.

According to the Shandong radio and television news center, recently held in Yantai, Shu Lang clothing show, on the T platform, hundreds of designers showed the new products of autumn and winter that the company will present to the market. There are not many garment enterprises in Yantai, but this conference attracted thousands of fashion people, sellers, suppliers and so on.

Gina, a British designer who once served as design director of Hermes, is the artistic director of this fashion show.

Katajina told reporters: "I want to bring more creative way of thinking to the team and bring it to the Chinese market, so that our design has a more forward-looking way of thinking."

Fashion is the Pearl of the clothing industry. The clothing industry in Shandong is not short of the OEM "quick money making" enterprise. However, in the past decade, there are few enterprises that insist on making fashion. Apart from the lack of design talents, the huge cost and risk of innovation and creativity is also something that enterprises are unwilling to face. The design clothing samples of the sample Office of the company are up to two hundred million yuan.

In order to improve the quality of products, the inspection room of the company has nearly 20 professional tests on the fabric, and has initiated the product recall system of the clothing industry. The products that are on the market are slightly defective and will be recalled immediately.

Using this kind of "stupid skill" to focus on an industry, let Shu Lang produce a 35% annual growth report in the competitive clothing market.

Wu Jianmin, chairman of Shandong sulang clothing and apparel Limited by Share Ltd, said: "clothing is the most exquisite industry. If you have a rough heart, a rough action or a loose standard of your requirements, you won't be able to win in such a competitive market environment."

Not only is Shu long, but the growth of textile and clothing market is weak. At present, Shandong garment enterprises such as Lutai textile and Ruyi group are also relying on concentration, professionalism and focus to produce strong growth momentum.

Shandong proposed that by the end of the 13th Five-Year, to build a high-end garment manufacturing base for the whole country and even the whole world, the development path of the planning is to pform from scale expansion to intensive market and refined product pformation.

Wan Han, director of operations of textile and clothing weekly of China Textile Industry Federation, said: "insisting on a brand, especially the original brand design and independent development, has always insisted on every product as a work of art rather than a commodity, which is the craftsman spirit of the clothing industry."

Commentary: manufacturing pformation needs "stupid effort".

Professional, dedicated, meticulous, refined.

The essence of craftsmen's spirit is to endure loneliness and make "stupid efforts".

In fact, the manufacturing industry in Shandong, including the garment industry, is not short of high-end equipment, nor is it lack of skilled technicians. What is missing is the "stupid skill" behind the products.

To win back to consumers, we must rely on the spirit of craftsmen craftsmen craftsmanship, and promote the supply side reform of manufacturing industry.