There Is A Serious Misunderstanding In The Theory And Advocacy Of Clothing Display And Sale.

Talked before

On display, we are more inclined to attract the attention and attention of clothing enterprises to display. As the garment industry develops to today, more and more clothing enterprises understand the display for promotion.

The importance of image.

With the popularity of the concept of "clothing store display" in the past two years, many domestic training institutions for clothing display have sprung up, showing different interpretations of clothing display, some of which focus on showcase beauty and good-looking. In fact, there is a serious misunderstanding in this theory and advocacy.

People with this idea should reasonably believe that the display of clothing shops is attractive and attractive, attracting customers' eyeballs, and naturally promoting customers to buy clothes. Of course, sales performance has also been improved.

This is actually a very simple one plus one equals two logic.

Therefore, beautiful decoration is not the fundamental purpose of display. The function of display is to increase sales and reduce stock. Most customers buy clothes from shops not only by being attracted or liked, but also by the price performance of costumes, the relevance of clothing, and the theme of clothing.

Therefore, Chen should not only understand aesthetics, ergonomics, color science, but also practice in clothing enterprises for many years, fully grasp all aspects of clothing design, production and logistics, as well as the characteristics of clothing sales, such as: life cycle, smooth, flat, unsalable, corresponding storage analysis.

Every time Chen Li makes the overall layout plan, he and his products

The theme unification of the plan is a principle that must be observed.

In addition, the following areas need special attention:

First, understand the company's annual market development plan.

To understand the company's annual market development plan, we should understand the following aspects: increasing the number of shops; expanding the number of single stores; improving the growth rate of single stores; discount promotion, gift giving, VIP customer management plan, regional orientation plan, price adjustment plan, advertising and media publicity plan, and last year's quarterly data.

Two. Understand the designer's overall design plan for the new season's products.

When fashion designers are doing the new season product design, Chen Li is not waiting, but should always be aware of the ideas and progress of fashion designers. At the same time, he will launch a new season terminal display plan.

Three. Understand the new season's fabric ordering and production schedule.

There are usually many kinds of fabric ordering products in the season, sometimes more than 100 kinds. In addition, fabric composition, order quantity, arrival date and direction of fabric design are all information that Chen must master.

It is impossible for the brain alone to memorize all this information, and it can not be completely distinguished by colors, patterns, etc..

With this information, the fabric market, the fabric and clothing, and the general layout and conception of the store came into being.

Four, understand the new listing plan, carry out color integration.

In the process of display planning, there is a very important procedure, that is, to integrate color system with hundreds of fabrics.

Do fashion designers not have a color scheme in fashion design? Yes, fashion designers will have a set of color schemes when designing clothes, but there is only one set.

As a teacher, only one matching scheme is far from enough, because the fashion designer's collocation plan is not always able to deal with the actual situation of all stores, and is not necessarily recognized by the market. The first reaction is to change the display to promote sales. This is the time when Chen's second plan and third plan will show his talents.

Five. Understand the quantity and cleaning schedule of ready to wear garments in season.

There are two kinds of ready-made clothes, one is the best selling stock, the other is the unsalable stock.

There is no need to worry about selling stocks. The key lies in slow-moving stocks.

How to reassemble these poorly designed styles with the new season's goods and drive the sales of unsalable stocks is a must for the display designers.

Mr. Chen has the responsibility to reduce garments inventory for his company through his two exhibition collocation and portfolio design.

For example, we should increase the combination and matching scheme of jacket and accessories, increase the matching of trousers and the function of accessories.