A Small Gift Will Bring You Unexpected Business Opportunities.

The more we do well, the more we grasp the psychology of our customers.

A small gift does not seem to have much effect, but using it will bring you unexpected business opportunities.

Chen opened a 25-35 year old woman in Changsha.

When we opened the shop, we designed a gift strategy together.

Chen boss displayed a very beautiful and fashionable female socks, hairpin, hairpin and other products in the shop.

At the top of these products, there are big words: today, you can take them for free!

These beautiful, fashionable women's socks, hairpins and hairpins are only for free.

As long as you enter Chen's store and spend 30 yuan on a membership card, you can pick one product at random. At the same time, you can enjoy membership discounts later in the boss's shop.

What's important is not that! When you have a membership card, you can take away a member's gift free of charge in the shop of Chen's boss every month. That means you can take a card and spend 30 yuan on membership fees, so you can take away 12 gifts.

Unless you abstain from your own right, and 30 yuan can also be used to purchase the product.

12 free gifts a year, just help one member card.

So a large number of customers have been attracted to do the cards and take away the gifts.

We have reached the goal of the first step: attracting customers!

When customers come to the store to take away the gifts, she will take a look at the other products in the store, and go shopping.

Looking at these customers, they began to pay for them. They had taken those gifts free of charge. The customers always thought that I would have to give some feedback. They bought them elsewhere, so why not buy them in the shop of Chen boss?

During the week of membership, we send exquisite pictures of gifts to members' mobile phones to remind members that you can receive gifts.

At this point, we find that members not only come by themselves, but also bring friends together.

Great! With some small gifts, our customers become our salesmen and help us bring our customers.

What about these friends? If you see these free gifts, you will be eager to start membership cards.

Customers come to the store 12 times a year, and we have enough opportunities to deal with them. At the same time, customers are locked away from their competitors.

Through the gift strategy, Chen boss's store turnover rate reached 78%, and the customer introduction rate reached 63.8%. Of course, the profit of one year is 3.6 times that of the peers. Many old customers order directly, then they pick up the gifts at the same time to the member week.

Attracting customers -- paction customers -- customers back to buy -- customer introduction - customer lock consumption.

This is the business route that many businessmen dream of. But we realized it by changing a little detail of the gift.

Gifts, many people understand is very simple, that is, you buy things, I give you a thing.

Or in order to attract you, I will give you something first.

But is it really that simple? Actually, there is a deep psychological knowledge in it.

Pre sale gifts: attracting customers

At the beginning of sales, we need to use some gifts or coupons to attract customers. We call this kind of gift a pre sale gift.

The important role of pre sale gifts is to attract potential customers and establish relationships with customers through giving gifts.

However, people often know that they only send gifts, but they do not know that the value of pre sale gifts is of great value.

Pre sale gifts use important details:

In marketing, the best way to establish relationships with customers is to make a deal.

So if you just send gifts, customers will soon forget you.

If you can deliver a gift while you can sell a customer, then the customer will remember you! The paction is very critical, it will leave a consumer impression in the minds of customers.

As a result, the pre - sale gift should include sales, as described in the case above. By sending a gift before the sale, Mr. Chen sold his own membership card at the same time.

(Note: the sale here is not necessarily your product or service, it can be a membership card, a privilege!)

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Through the paction of a membership card, the customer card bag always has traces of you, at the same time of consumption, always inadvertently remind customers, you can come to my shop, because you enjoy privileges in this store.

At the same time, giving gifts is also the best opportunity for sales. At this point, customers will want to give thanks to some businessmen for free.

At this time, the success rate of promoting small products is very high. Pay attention to it is small! Oh, do not rush to eat hot tofu, directly promote high prices, this will frighten customers.

Again, it is necessary to include sales when giving gifts before sale.

Gifts in sales: promoting pactions

In the sales process, we will also give some gifts, or give second times the privilege of consumption.

For example, KFC's "second cups and half price".

The main function of these gifts is to make use of the mentality that customers want to take advantage of, so that customers can continue to consume, or let customers decide to purchase immediately.

We sell the process, to attract customers to clinch a deal, or to attract customers to buy again the gift chip is called: the sale of gifts.

The common ways to sell gifts are: buy one, send one, second, 20 percent off, third, 30 percent off, etc.

There's not much to analyze here.

Aftermarket gifts: promoting turnover and introducing customers

Then what are aftermarket gifts? Many businesses ignore what is after-sale gifts.

Since sales are over, why do we need to send gifts?

Some aware businessmen will think that they should send some gifts to their customers and let them buy them next time.

Therefore, the first role of after-sale gifts is to leave a good impression on customers and establish pleasant relationships with customers.

The more important function of after-sale gifts is to promote customers' return to consumption, which is often used by the catering industry.

For example, the restaurant I eat at noon today, he will use vouchers as an after sales gift, remind me to consume in a month, and promote the two customers to go back to consumption.

In fact, there are 2 more secrets for after-sale gifts.

Operation details of after sales gifts:

1, after-sale gifts can directly lock customers in our store consumption.

As mentioned above, every month member week of Chen's clothing store, members can receive free gifts and send gifts to customers.

In the frequent customer access to your store, and also established a deep relationship with the clerk, customers are fully locked in this store consumption.

2, after sale gifts can also be embedded into customer relationships, to promote customers to give gifts to his friends or relatives, to achieve the two dissemination and introduction.

Regard customers as your salesmen, this can be!

In the case of Chen boss's gift strategy, members will bring their friends to the store to collect and show off their privileges, so that their friends will also handle membership cards.

After sale gifts are best able to encourage customers to come to the store many times, or to actively interact with you and establish relationships.

Just like Chen boss let members receive gifts every month, through many interactions and contacts, customers will form behavior habits and consumption habits, eventually locked in this store consumption.

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Another case:

A clothing store selling high-end men's business clothes is a member's service: dry cleaning clothes purchased for you every month for free.

Ordinary members 1 times, silver card 2 times, gold card 3 times.

Then the clothes sold in this store, and their members bring clothes back to dry cleaning, each time they wait to pick up their clothes, they will have to look at the new clothes of this shop, and they will buy more when they look at it for a long time.

This high-end men's business clothing store, through free dry cleaning service, locks enough customers to spend there.

You see, the gift is so great!