Seven Wolves 25% Revenue Comes From Underwear And Socks.

According to the latest market data, the underwear and socks of the seven wolf brand are very popular in the clothing market. In the past year, 25% of the revenue of the seven wolves came from underwear and socks.

Seven wolves (9.87, 0, 0%) (affiliated to Fujian seven wolf industrial Limited by Share Ltd, 002029.SZ) recently released 2015 annual performance report, net profit of 273 million yuan, down 5.53% compared to the same period last year. This is also the performance decline of third times since its net profit reached its peak in 2012.

Use underwear to save weakness.

In the past three years, seven wolves men's clothing earnings report, there is such a saying: affected by external environment, the traditional men's clothing industry boom continued to decline.

After the peak of net profit reached 561 million in 2012, the seven wolves began to go downhill.

Net profit in 2013 was 379 million yuan, down 32.44% from the same period last year. This is the first time that the company has declined since its listing.

In 2014, net profit was 289 million yuan, down 23.84% compared with the same period last year.

In 2015, seven wolves realized net profit of 273 million yuan, down 5.43% compared to the same period last year.

Seven wolves said, in 2015, the company is still in the process of restructuring and pformation of wholesale mode, in the consumer demand has not yet been obvious recovery environment, clothing consumption has basically continued the weakness of last year, the original business income and profits were affected.

Specific to the clothing type, 2015, sweater,

The business income of trousers, shirts and jackets decreased by 17.49%, 23.68%, 4.58%, 18.91% and 23.35% compared with 2014, and only 2.7% of T-shirts increased.

In the seven wolves operating income table, other categories of business income of 622 million yuan, accounting for 25.01% of the proportion of operating revenue, an increase of 119.5% over the same period.

The main reason is the expansion of the textile business during the reporting period. Its products are mainly underwear, underwear and socks.

In addition, the 18 shareholding subsidiaries of the seven wolves have lost 10 operating profits in 2015.

Take Shanghai seven wolf Industrial Co., Ltd., Qingdao seven wolf wolf clothing marketing Co., Ltd., Wuhan seven wolf wolf clothing marketing Co., Ltd., Anhui seven wolf wolf Clothing Co., Ltd. and Beijing seven wolf wolf clothing marketing Co., Ltd., for example, they lost 5 million 50 thousand, 1 million 990 thousand, 2 million 910 thousand, 1 million 230 thousand and 1 million 950 thousand respectively last year.

Xiang song capital executive director Shen Meng told the Yangtze daily business reporter that seven wolves were doing traditional clothing industry, and the industry was in the economic downturn.

The main business is very poor.

For example, a listed company may sell its shell, just like the creation of Da Yang (37.060, 0, 0%).

Its manufacturing sector lacks high added value, and we need to strengthen R & D and enhance the competitiveness of our products.