Athleta Should Enlarge Recruitment To Promote Age Fault Consumption.

Although the Gap group has been growing vigorously and diligently, Gap and Old Navy have both brought about the growth of the color of winter because of the warm winter. However, its Athleta is far ahead, and has become the brand of the next growth engine.

Although in terms of speech, it is said that consumption habits affect the next generation, it is better to cultivate the loyalty of the new generation of consumers to the high-ranking brand in advance by imperceptibly consuming behavior.

Recently, Gap group, which is about to release its earnings, announced that Athleta is about to open up a new women's wear line.

There is no doubt that sport is still the main player.

But the difference is that the location is young girl.

Although the Gap group declined to release any sales data about Athleta, it is clear that it can make it possible.

In the current economic downturn, it is natural to have the capacity to grow.

The reason for opening up this new secondary line is, "we believe that the potential of women is unlimited. Girls and women have an unparalleled unique charm. This charm has contributed to the birth of this sub line DNA." in addition, when the girls of this generation become women, their dressing habits will extend to the next generation. Therefore, how to make the two generation links is our aim.

But we have never overlooked the power of women.

In order to cooperate with the purpose of sports, this one

It will bring yoga, running, strength training, sports equipment for skating and tennis.

And for the new vice line, the brand also launched the "#Power Of She" online interaction as a supplement.

Therefore, Athleta is likely to become a strong potential competitor of Lululemon.

This statement is enough to witness the branding of the brand.

Promoting the consumption of age faults has always been a difficulty for big players.

Through the introduction of sub lines, to a certain extent, can promote the extension of consumer groups, but how to grasp the consumption shift of the original group due to the change of age, habits and social strata, Athleta undoubtedly made a better interpretation.