Leading Brands Of Sporting Goods Industry Return To High Growth

April 17th, China

association

The special committee / shoe material committee is in the 2016 global footwear industry and sports industry development forum and the China Leather Association footwear industry.

The Specialized Committee annual meeting was held.

The forum released the 2015 China footwear industry development report.

Leading brands of sporting goods industry return to high growth

With the state's measures to speed up the development of sports industry and promote sports consumption, especially in October 2014, the State Council's opinions on accelerating the development of sports industry to promote sports consumption have raised the national fitness into a national strategy. The sports industry as a green industry, supporting the Korean industry and the football reform in 2015, and bidding for the Winter Olympic Games have injected strong vitality into the sporting goods market.

The domestic sporting goods industry has entered the downlink cycle since 2011. After several years of deep adjustment, the leading brands began to recover, and V began to reverse in 2014.

In 2015, the leading brands of sporting goods industry achieved rapid growth. The sales revenue of individual enterprises exceeded 10 billion yuan for the first time, and the number of leading sporting goods brands reached more than 10% or even more than 20%. The leading brands achieved an overall growth of two figures.

Not only the domestic sports brands are eye-catching, but also the international brands such as Nike and Adi have also achieved two digit growth in the Chinese market, and the sporting goods industry has entered a new round of rising cycle.

Outdoor brands are still growing at a relatively high speed.

Under the influence of the big environment, the growth rate of the outdoor products industry has dropped down, but the growth rate of the outdoor goods industry has remained above 10%.

In 2015, the total retail sales of outdoor products reached 22 billion 190 million yuan, up 10.5% over the same period last year, and the shipment volume was 12 billion 310 million yuan, an increase of 12.2% over the same period last year.

In 2015, outdoor outdoor market and e-commerce platform store grew by 51 and 15 respectively, reaching 2216 and 673, while department stores decreased to 7451, down 421 from the same period last year.

In 2015, total retail sales for the first time showed negative growth, down 3.61% to 11 billion 230 million yuan, and the electricity supplier channel grew rapidly. The total retail sales reached 7 billion 50 million yuan, an increase of 50.32% compared to the same period last year, accounting for 31.77%.