The Shoe Industry'S Import Continues To Grow At A High Speed, And It Is Not A Dream To Take Off.

In 2015, China's leather industry showed the main characteristics of slowing down, stabilizing and optimizing the structure.

Chen Zhanguang, Deputy Secretary General of the China Leather Association, pointed out that during the past five years, the index of light and heavy leather has declined year by year, indicating that the industry has slowed down.

In terms of leather and shoemaking industry chain, sales revenue and profit remained steady growth in 2015, but the overall growth rate declined, and the total export volume declined for the first time in nearly five years.

Among them, the downstream footwear industry completed sales revenue of 743 billion 780 million yuan, an increase of 7% over the same period, the growth rate dropped 1.9 percentage points.

Footwear production in the whole year is about 14 billion pairs, exports 9 billion 870 million pairs (the amount is 51 billion 120 million dollars), and the domestic market is about 3 billion 800 million pairs (total consumption is 350 billion yuan).

The export performance of footwear industry was lower than expected, the value decreased by 8.1% and 5.1% respectively, and the export of leather shoes decreased by 13% and 11.8% respectively.

Imports continued to grow rapidly, and import volume increased by 32.4% and 20.1% respectively in 2015.

The import and export increase and decline are contrasting, and the prospects are not optimistic.

Luo Xin, general manager of the China National Business Information Center, Beijing oto Europe, said that in 2015, the retail sales of footwear in major retail enterprises in the country showed negative growth for the first time in nearly five years, down 3.2% from the same period last year, down 5.3 percentage points from the previous year, and the offline market is not optimistic.

Meanwhile, China's online retail market continued to maintain rapid growth in 2015, with a turnover of 38773 billion yuan, an increase of 33.3% over the same period last year.

The drop in the price of products below the line did not increase significantly.

The degree of concentration has further declined.

The low price mode has little effect on the line, but it is popular on the Internet. In 2015, the main trading volume of online retail B2C footwear increased rapidly, and the men's shoes and women's shoes with low prices grew well, while the unit price rose.

And sales of running shoes are also rising. This phenomenon, though somewhat unexpected, is also reasonable. This shows that the sports industry is becoming the next draught under the influence of national fitness as a national strategy.

Bao Mingxiao, director of the sports and Social Sciences Research Center of the Institute of sports science of the State General Administration of sports, is also confident of China's sports industry. "Since 2008, China's sporting goods, especially footwear industry, has undergone a round of adjustment, and there has been a rapid adjustment in the past two years.

The simplest thing is that the number of people who participate in sports is increasing. The change of sports scene has brought about new changes in the industry, and there will be a great growth trend in the future.

At present, the sports industry has been incorporated into the overall strategy of adapting to the new normal economic situation and promoting pformation and upgrading. The Chinese sports industry has shown a good momentum of all-round and rapid development.

In the future, the development of sports industry has a huge space, but to do it really, it needs to return to the essence of sports: education, health and entertainment.

The plation of sports industry into English is Lifestyle Industry, which is closely related to the healthy and healthy lifestyle of citizens.

The investment opportunity of sports industry 5 trillion is in the education culture industry, big health and big entertainment. The future development path is the combination of Internet + sports +.

According to the opinions issued by the State Council on speeding up the development of sports industry and promoting sports consumption, it is estimated that the total value of sports industry will reach 5 trillion in 2025. Will it become a new golden ten year of sports industry in the next ten years? Professor Shi Bi, academician of the Chinese Academy of engineering and Sichuan University, said that the sports industry is a sunrise industry worthy of the name. The output value of the sports industry in the United States amounts to 450 billion dollars, which accounts for 3% of the GDP in the United States.

Sports industry in Australia, Canada, Britain, France, Italy and other countries are also booming, accounting for GDP1% to 1.5%.

Compared with these countries, China's figure is less than 1%.

The huge gap also means broad room for development.

As the largest consumer market in the world, China should have a number of its own sports product brands, and cross border cooperation and collaborative innovation of the whole industry chain is an important way to achieve this goal. "From the functionalization, marketization and intellectualization of basic materials, we will promote the birth of original and leading sports product brand."