How Can Sports + Tourism Consumption Explode The Outdoor Leisure Industry?

In 2016

At the conference on tourism and leisure, Dr. CEO Ning of the Wei Ning Sports group attributed the "leisure economy sports tourism based on family consumption changes" to one of the 5 tipping points of the 5 trillion path of China's sports industry.

With the upgrading of national living standards and the upgrading of consumption, experiential consumption represented by sports, tourism and leisure is growing rapidly and gradually becoming the next stage of consumption.

Do you really understand sports tourism?

Sports tourism is a combination of sports and tourism. It embodies the social nature of sports and the sociality of tourism.

Sports tourism is an industrial branch of social sports. It is also an important part of tourism. It is a kind of special tourism and a new tourism activity in human social life. Its concept has broad sense and narrow sense.

In a broad sense, sports tourism refers to the total amount of physical and mental activities, such as physical recreation, physical exercise, competitive sports, stimulating adventure, rehabilitation health care, sports appreciation and sports culture exchange activities, which relate to tourism, tourism enterprises, sports enterprises and society.

In a narrow sense, it is to meet and adapt to all kinds of special sports needs of tourists. Taking sports resources and certain sports facilities as the conditions, in the form of tourism commodities, tourists provide services that integrate fitness, entertainment, leisure and communication in the process of tourism, so that tourists' physical and mental development is harmonious. It is a social activity that promotes the development of social material civilization and spiritual civilization and enriches the purpose of social and cultural life.

Three major engines of outdoor sports

Outdoor sports is a combination of sports and tourism. It mainly advocates "pcending self, edifying sentiment, relaxing mood and honing the will".

It is not only a product of the highly integration of nature, ecology, sports and tourism, but also the main form of Landscape Sports and the main content of sports tourism.

At present, it is becoming the new favorite of sports people and donkey friends.

1, our country is rich in landscape resources.

Our country has extremely rich and high-quality landscape land resources, and special topography and geomorphology is also an ideal place for developing outdoor sports and leisure and vacation. Many places have the conditions to create a national sports and leisure base featuring outdoor sports and sports tourism destinations.

You can feel its beauty when you drift in Wuyishan, you can feel its boundless on the horseback of Inner Mongolia prairie, and even you can feel its tranquility in the Orienteering of Olympic National Park.

2 leisure and entertainment trend of sports

With the development of economy and the improvement of people's living conditions and economic conditions, people's thirst for sports is increasing.

The positive effect of sports on people's life is gradually showing.

According to incomplete statistics, China's roller skating teenagers are increasing at the rate of 100 thousand people per year. The annual output value of roller skates is about 6000000000 yuan. There are 200 thousand dragon boats in the whole country, and there are tens of thousands of grass roots Dragon Boat activities every year. More than 30 million professional athletes and amateurs are in sports. Only more than 30 enterprises in Weifang, Shandong can produce about 1000000000 yuan of kite directly every year.

3 development of Experiential Tourism

The rapid growth of China's economy and the change of income level.

The change has made tourism products develop in many directions, such as leisure and sports. Tourists from the traditional ornamental tourism to participate in experience tourism development, to participate in the tourism project, promote physical health and strengthen physical exercise.

At present, China's outdoor sports and leisure gradually form the northeast and North China ice snow sports, the Northwest Plateau, desert, self driving, riding, hiking, East China Landscape Sports, central Wushu, landscape, Southern China water sports, golf, southwest mountaineering and rock climbing characteristic sports and leisure tourism circle.

But at present, there are more than 20 thousand scenic spots above the county level and less than 5% of leisure resorts.

And the 115 day of the statutory holidays throughout the year, by 2020, the system of paid vacation has basically been implemented, and the level of tourism and leisure consumption of urban and rural residents has increased significantly. These scenic spots are far from meeting the growing demand for leisure sports.

Therefore, according to the needs of Chinese tourists, combined with leisure generalization and leisure structure adjustment, the development of urban tourism, MICE tourism, business tourism, industrial tourism, agricultural tourism, eco-tourism, adventure tourism, sports tourism, festival exhibitions and other modern tourism products will become the main trend of China's tourism market.

The potential of outdoor industry is huge.

In 2015, the tourism market exceeded 4 trillion, and there were 4 billion 120 million domestic or outbound tours.

China's domestic tourism, outbound tourism, domestic tourism consumption and overseas tourism consumption all rank first in the world, compared with nearly 30311 billion in 2014.

Online travel penetration is rising year by year, from 6.5% in 2012 to 10.8% in 2015.

Then how much space will there be when outdoor sports combine with tourism?

From the international experience, the outdoor industry has great potential for development. The outdoor leisure industry has become the main driving force for the development of the US economy and one of the industries that maintain sustained growth.

Since 2005, the annual growth rate of outdoor leisure industry is about 5%. In the United States, more than 140 million people take part in outdoor activities every year, and their economic output value reaches 646 billion dollars, supporting 6 million 100 thousand domestic jobs.

As far as the domestic form is concerned, there are not many people who understand sports tourism and participate in it. This is a market worth exploring.

Most of the outdoor sports in China are enthusiasts, like ordinary office workers who seldom participate in outdoor sports and have no time to travel to sports.

So,

This concept needs to be further popularized, so that more people will know and understand the meaning of their existence.

Only in this way can we attract more people's attention and further increase the market target so as to make this project develop at full speed.

The combination of outdoor sports and sports tourism will be a new way of life. It is leading more and more people to go to the wilderness, indulge in mountains and rivers, search for the true meaning of life in nature, exercise their willpower in the wind and rain, and become strong in sweat, tears and blood.