Smith Barney Lost Three Consecutive Years Of Clothing

In 2015, the United States apparel business income of 6 billion 285 million yuan, down 5% compared to the same period; net profit attributable to shareholders of listed companies plunged 431 million yuan, down 396% compared to the same period last year.

The net profit difference with Semir is nearly 1 billion 800 million yuan.

2016

The channels for joining stores will not be tightened. We should continue to implement the O2O strategy, integrate the resources of the global fashion brands and seek various cooperation.

In recent years, in recent years, the United States has vigorously promoted the O2O strategy, carried out shop scanning, on-line business website, published "fan APP", and set up O2O direct store.

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Making use of existing store resources to make use of the resources of the 3600 existing stores to create "

"Transformation, and expand the channels of e-commerce.

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In the era of "Internet +" advancing all the way, "Internet +" is no longer a new topic for clothing enterprises.

At present, most people's consumption habits and the traditional marketing mode of clothing industry have been broken, which can be a good opportunity for some brands to overtake.

In the future, where will the garment industry go? Seize the opportunity to win.

"The Internet is just a tool, just a way of thinking, and more importantly, you have to stand on the process of your industry chain based on the user's system, standing on the value of user consumption, and what kind of value can you help the industry chain".

When Internet thinking is applied to the market, it eventually connects with the two words of "service".

Clothing companies need to think seriously about how to provide more services and how to provide more convenient services to enable consumers to pay for consumers.

"A person is no more than a group of people, but a group of people is not a team, but a team is no more than a trend."

What is the trend? The new economic norm is the trend, the Internet thinking is the trend, and the supply side reform is also a trend.

Professor Wang Desheng, Professor of management at Shandong University, said that the trend is irreversible. Facing the trend can not be regarded as a flood, but should be actively addressed.

Under the new economic normal situation and the "Internet +" background, the garment industry should pform from product thinking to industrial thinking, carry forward the spirit of artisans, enhance product quality, focus on customer experience, optimize industrial structure, innovate marketing means with the Internet thinking, and accelerate the pformation and upgrading of enterprises.

"The barrel theory of the past is called the short board effect. Today, the new barrel theory is that you try to find the longest board and make it the ultimate."

In an environment of fierce competition, it is far from enough for an enterprise to make up for the short board, speed, personnel and resources. How to do it? Try to find the longest board and make it the best. This is the "new barrel theory".

In other words, "new barrel theory" is only the core of the enterprise. "Enterprises should find the core DNA and make your genes the best."

According to the analysis of the industry, the Chinese garment industry will surely make good quality for the manufacturers in the future, and the dealers will do well in the service and turn the business profits into service profits.

"Many examples tell us that future home manufacturing enterprises must have customer thinking or user thinking."

Consumers are people living in groups. The products developed by users' thinking will greatly enhance the user experience, and let consumers turn from passive to active participation, so experience is becoming more and more important.

Data show that the number of Post-80 people is nearly 210 million, the number of people after 90 has reached 210 million, and the number of two groups has increased to nearly 420 million.

Therefore, the main force of the future market consumption will be concentrated in the post-80s and the post-90s group. Individualization, fashion and youth are the main characteristics of the consumer in the future. The garment enterprises should enhance the user experience of the products from the perspective of the customers, cultivate the viscosity of the brand, cultivate the fans of the brand, and make the fans become the word-of-mouth disseminators of the enterprises.

Nowadays, a mobile phone is an important information access channel and shopping channel, which can be called a mobile store.

Through efficient retail service tools, such as APP, it can help consumers to inquire nearby stores, get preferential information from merchants, support online payment and shop self promotion, etc. at the same time, it can help businesses obtain goods / orders / membership information, manage customer labels and match accurate marketing.

From this, enterprises can truly understand the needs of consumers and enable consumers to feel better service.