Search And Expand 10 Brands

In the year 2015 report, the company's total revenue was 1 billion 983 million yuan, up 51.85% over the same period last year. Net profit was about 200 million yuan, an increase of 62.12% over the same period last year.

Investment "Amoy brand", online and offline channel integration.

There are 1800 stores throughout the country.

The main reason for the growth of the company's performance is not only to start inventory early, but also to reduce shop pressure. The company has also launched 10.

Build a large collection store;

"Mode led to the growth of terminal sales performance.

Last year, search was completed.

Brand "Inman" and "initial language", retail online education and training platform, "China research and research", cross-border e-commerce platform "Larami", Chinese University coffee chain brand "time capsule" and fashion large code women's clothing brand "Xian Li Xiu" investment, expand and optimize their fashionable lifestyle industry ecosystem.

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How to shift from labor-intensive production to brand marketing with high value? China's clothing industry is exploring a road suitable for national conditions to adapt to the trend.

At this point, the original design because it can bring real core competitiveness to products and brands has been increasingly concerned by enterprises in the industry.

From the first lady Peng Liyuan's visit to Guangzhou's clothing brand "exceptions" to the 2014 APEC summit, the leaders and ladies of various countries praised the Chinese new dress, and the original design clothing brand and original designer received extensive attention from the government to the people.

But today, we see that behind the prosperity of the "original design clothing brand" is the difficulty of the enterprise and the strength of the brand. Why exactly is the development of the original design brand so hard?

Original design is the quintessence of the design industry. It can inspire individual creativity and promote the level of product development. Designers and artists need constant inspiration and creativity.

But on the other hand, the biggest difference between a designer and an artist is that an artist can accomplish a certain work independently. However, the designer can not, no matter how wonderful the design is, it must be integrated through the industrial chain. No real product can be formed without the process of development and production. Without sale and promotion, there can be no substantive contact with consumers. Therefore, how to pform talent into competitive, popular and high added value goods requires a "management system" throughout.

With the development of China's clothing brand so far, we may be able to tell each of the Golden Summit winners and top ten designers, but the famous professional managers and professional teams of clothing brand management are few and far between.

The most influential recently is Jin Zhenjun, a Korean American who has just left the Lining brand. He worked in Daphne shoes, and joined Lining in 2012. He served as executive director and executive vice chairman of the company, which is responsible for the operation and management of the brand.

Jin Zhenjun's split up with Lining also brought a big discussion to the industry about whether brand development needs to introduce professional managers.

After derailment of design and management, not only the reasonable pformation between design and product is affected, but also the design realization and continuity development will be seriously affected.

So we can often see that the original designer brand of several people can survive, but once dozens of people will have various problems, they will get into a mess.

On the other hand, the lack of efficient management mode will increase the ancillary cost of the design, such as production cost, operation cost, warehousing logistics cost, sales cost, promotion and publicity cost and so on. When the brand is weak and the market pricing power is lacking, the higher cost will mean the increase of business risk and weaken the market competitiveness of the brand.