How To Break Through The Two Major Pain Points Of Offline Apparel Wholesale Industry?

It was the most important circulation channel and link in clothing sales, which brought together wholesalers and retailers in the region and even across the country.

However, with the upgrading of consumers' awareness of brand and the increasing market rent, the business of traditional clothing wholesale market has become increasingly difficult.

Especially in recent years

In the field of garment industry, the penetration of clothing wholesale market has been gradually destroyed.

Today, let's take a look at the current situation of the wholesale clothing market and the online apparel wholesale market. What can we learn from it? At the beginning of 2016, how about the wholesale clothing network? Where should the wholesale clothing industry go?

Offline: the development status of solid clothing wholesale industry

1 stalls, high rental costs.

The annual rising rental cost has made clothing wholesale bosses miserable.

Take the new China mansion of thirteen lines in Guangzhou as an example. One is located on the first floor and only one square meter in size. The monthly rent is as high as 140 thousand. Rough statistics show that the stalls in this lot need to sell at least 100 goods per day to achieve "return to the capital".

According to a stall owner, the location of her shop last month was 60 thousand per standard stall, and this year rose to 80 thousand, or more than 30%.

Therefore, the rent is unspeakable pain.

2 the impact of electricity supplier pparency on price development

Not only is the rent going up, but also

The rise of clothing prices has been naked in the eyes of consumers. The most direct impact is the physical retail clothing stores under the line, the downstream sales turnover is not smooth, and ultimately affects the upstream garment wholesale industry. The pformation and upgrading of the traditional garment industry is inevitable.

Solid clothing wholesale industry pain points

1 the degree of informatization is very low.

For many wholesalers in the wholesale clothing market, they have been used to the traditional wholesale mode. No matter what the size order is, most people still use manual copying as a way of recording. If you encounter verbal orders like phone orders and so on, it will easily lead to problems such as forgetting shipment and missing payment.

The traditional clothing wholesale industry has low investment in the information sales management, resulting in poor coordination of sales, which is as small as the loss of customers, and the collapse of stalls accounts.

2 "electric shock" is slow, resulting in the cost can not be pferred.

According to authoritative investigation report, in Guangzhou clothing wholesalers, 8 of the wholesale market has not done electricity supplier, two or three stalls or even computers.

It is not difficult to see that in the business environment where the volume of passenger traffic is decreasing and the rent is getting higher and higher, most of the merchants have not come out of the traditional management idea, let alone using the Internet to carry out the sales management, nor can they get rid of the pressure of the wholesale market rent.

Despite the impact of the electricity supplier, there is such a problem in the wholesale clothing market, but in the clothing market, the big guys are rushing to touch the net. The original electricity supplier cake is not as easy to imagine as it is, so will the electricity supplier turn into an electric injury?

Online: the current situation of apparel wholesale industry

1 small businesses with physical entities are not yet ready to build e-commerce platforms.

Because of many reasons, such as concept, cost and so on, the wholesale shop on the Internet is often a business company running online shops or individuals.

That is to say, the individuals who open the shop or the business companies run by the outlets will get the goods from the manufacturers, and then go out wholesale through the network, acting as intermediaries.

This kind of business is often small, and the small-scale clothing wholesale is far away from the real clothing wholesale e-commerce.

2 the wholesale market, department stores, shopping centers and complex shops still have great room for development.

And those smaller shops, clothing shops, shops without experience, shops with no characteristics and price advantages will be difficult to operate.

For those who advocate a solid shop as stable as a mountain, an electric provider is not a worry, or a person who advocates the electricity supplier as the king, the real mortal must have a full analysis and correct understanding of the future wholesale sale of online clothing.

3 online clothing wholesale volume is too small, small profits can hardly attract strong businessmen.

Solid clothing wholesale stores, such as white horse mall, new China, red sky, etc., have set up official websites in the face of new e-commerce, but they still do not seem to pay much attention to website construction.

Because the amount of online pactions that seems to be very large is far less than the wholesale volume of thousands of stores.

4, clothing can not be standardized, which prevents online wholesale.

Because of the ever-changing styles of garments and no fixed standards, Internet wholesalers can not bring buyers into contact with physical objects, and buyers and sellers are at risk by wholesalers' pictures and lobbying.

5 network clothing wholesale need to consider regional differences.

In general, large manufacturers have established a perfect agent network in all parts of the country, but the electricity supplier is a tool without geographical restrictions, and the price is arbitrary.

If we sell products through e-commerce, we will disrupt the established price order, which will make the big manufacturers lose more.

6 neither Tmall nor Taobao is suitable for small sellers, small manufacturers, self-employed individuals and small brands.

Data show that Tmall or Taobao are not suitable for small sellers, small manufacturers, self-employed, small brands to survive, Taobao Tmall has become the stage of big brands.

The survival of small and medium brand clothing will be even more difficult in Taobao Tmall.

Because many brands will complete the online and offline price and product segmentation, especially the Tmall store.

That is to say, Tmall store and the same shop under the same line, goods and prices will be synchronized, from last year's double eleven, this trend is very obvious.

7 electricity providers to enter the threshold to raise

Nowadays, the entry threshold of electric business has been greatly improved. Just like that, it is not the same as to get into a first-line department store. Now, many brands want to enter Tmall, which is also very difficult, which forces small sellers, small manufacturers, self-employed persons and small brand products to find another way.

How to break the status quo of solid clothing wholesale under the line?

1 garment wholesale industry needs information management.

From the current situation and pain points of the wholesale apparel industry, the sales volume of the wholesale clothing market has begun to decline.

From the recent demonstrations of the price rise of thirteen businesses, we can also find that "reducing the cost and increasing efficiency" will be an urgent demand for the wholesale clothing industry.

As for how to reduce the cost and how to increase efficiency, Internet plus is undoubtedly the best choice. The retail apparel industry has been verified on the Internet plus road. Similarly, the "Internet +" pformation of sales management in garment wholesale industry is not only urgent, but also necessary.

For the apparel industry, what is most needed at present is a set of cloud management tools which are not only perfect in function but also take into account the general low level of Internet of clothing wholesalers, starting with ease of use, so that clothing dealers can grasp cloud sales management and information management with the lowest learning cost, so that the inventory management, order management and customer management of stalls will enter the information age, and ultimately enhance the operating efficiency of the whole industry.

2 speed up the "electric shock" step, the slower the electric shock, the greater the cost.

Roland Begg management consulting company said in an interview that many large Internet platforms had already gathered a large number of people and passengers through early losses, and now they rely on selling traffic to make profits.

For the sellers on the platform, it is necessary to pay the cost if they rely on the platform to get together.

For small and medium-sized enterprises, touting the net as an electronic business is all about spending money.

And the later, the higher the cost may be.

3 electric shock is good, but we should pay attention to electric shock.

In the field of professional markets, there are abundant merchants, operators, planner and e-commerce providers. The commercial bank pointed out that according to the study of the wholesale market electricity suppliers, the trend of the electric shock in the wholesale market is becoming more and more intense. There is no denying that the electricity supplier is the breakthrough for the wholesale market to get rid of the present situation.

But does the wholesale market make the electricity supplier just copy Taobao mode? The answer is No.

According to the experience of the commercial bank, the wholesale market electricity supplier is not simply to make an e-commerce website or directly copy the Taobao mode, but through all kinds of Internet tools and the application of big data to realize the intellectualization, convenience, accuracy and specialization of procurement, sales and management.