Menswear Brand Boulevard 1-3 Month Revenue Fell 0.11%

In April 25th,

A quarterly report was released. In 2016, the company achieved operating income of 222 million yuan in 1-3 months, down 0.11% from the same period last year, and the net profit attributable to shareholders of listed companies was -1060 million, down 173.29% compared to the same period last year.

According to the announcement, China's economy is showing a new normal, economic structure has shifted to optimization, macroeconomic growth has slowed down, and emerging channels such as shopping centers and e-commerce platforms have been rapidly expanding and consumer personalization.

The demand of traditional Chinese clothing industry is increasing, and the profit level of the industry continues to decline.

At the same time, the company's relatively low gross margin and the sales volume and proportion of agent brand products continue to rise, to a certain extent, which has lowered the overall operating margin level of the company, coupled with the rising operating costs of the company in the pformation period, leading to continuous growth in sales and management costs and high financial costs, resulting in a continuous decline in the company's 2015 performance over the previous year and a loss in the first quarter of 2016.

At the same time, it announcements the strategic plan for the next 5 years, starting from the orientation of fashion group, deeply integrating the VIP resources of the company, European fashion resources and the advantages of Silicon Valley technology, so as to realize the strategic pformation of "modern social interaction + global resources integration".

Senior management

The modern fashion Boulevard has its own brand CANUDILO, CANUDILOH HOLIDAY, buyer's shop 01MEN, advanced sports fashion designer brand Bikkembergs Dirk, at the same time, it also acts as an agent for many international brands, and owns physical terminals such as department stores and airport independent brand shops, etc. it has become the "fashion kingdom" under the diversified operation of modern Boulevard.

In recent years, in the face of the trend of electricity supplier, modern Boulevard is keeping pace with the times and has begun to create the "big fashion industry" in the era of "Internet +".