Rio Olympic Games: Adidas Sponsors British National Team Uniform

100 days later, the Olympic Games in Rio 2016 began in Brazil, followed by the 2016 Paralympic Games.

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The team will not be careless in this world's most exposed sports meet.

Both the British national team and the US national team have announced their uniforms, and the designer for them is their own designer.

The British national team's uniform.

Sponsor，

Stella McCartney, a fashion designer who has worked with Adidas for many years.

Each sports jacket has a heraldry on its chest, which is provided by the British heraldry.

Outside Britain, not many people have heard of the British heraldry. This is a Private Companies belonging to the royal family. The British government will consult the heraldry school on the use of symbols such as heraldry and flags.

Stella McCartney designs three colors of red, white and blue for the team uniform, which symbolizes the British flag.

"I hope that when the players wear their uniforms, they will feel the same thing in the field or on the field."

Stella McCartney said.

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In 2012 London Olympic Games, the British national team uniform was also designed by Stella mccartney team.

However, according to the design team, the Jersey used in the 2016 Rio Olympic Games is about 10% lighter than that in 2012.

To this end, the fabric technology research and development process has been going on for two years. Adidas's product manager John Stewart maintains close cooperation with national team athletes to get their feedback on sportswear on time.

The British national team and Stella McCartney did not make any concessions in the fashion world. The Polo Ralph Lauren for their closing ceremonies is also the same.

From the current photos, the uniforms used many classic elements of Polo Ralph Lauren, such as red, blue and white stripes, boat shoes, metal buckle belts and so on.