The Children'S Shoe Consumption Guide Is Conducive To The Continuous Perfection Of The Shoemaking Industry

2016 China Children's Shoes Development Forum, sponsored by China's high-end children's shoes brand and China's children's leather shoes industry standard drafting unit Sinar, was held in Beijing, and released the "Children's Shoes" Consumer Guide 》。 This is the first guide in China that pays attention to children's foot health and children's shoes purchasing knowledge, summarizes some parents' misconceptions about children's shoes and their mistakes in purchasing children's shoes, and introduces many ways to choose children's shoes.

Most people buy shoes only based on the quality and brand. It is OK for adults to choose shoes like this, but it is difficult to buy good children's shoes according to this standard. There is such a data in the Children's Shoe Consumption Guide: 99% of newborn babies' feet are healthy, but when they grow up, their feet are less than 20% healthy. 90% of foot problems are related to children's shoe wearing. Children's "wearing wrong shoes" may cause foot health problems, mainly flat feet, pronation and valgus, etc. The light ones will have obvious pain when walking for a long time, the heavy ones will affect normal walking, and even cause other related problems.

Children's foot health is closely related to the shoes they wear. In fact, most parents do not realize that 0-14 years old is the period when children's foot bones grow and form. They only pay attention to the price, durability and fashion factors when choosing shoes for children, and choose unhealthy children's shoes with unstable structure and easy distortion. Among them, "Buy bigger, and you can still wear it next year" is a misconception that many parents have had. Large shoes that do not follow your feet, and shoes that are twisted and misplaced will cause children to walk easily and fatigue, and the soles of shoes that are too long are also easy to trip. Even if the shoes of the best quality do not fit, they will be uncomfortable, and will have a certain impact on the growth and health of children. Other misconceptions about children's shoes include: thinking that foreign brands are better than domestic brands; The softer the shoes, the more comfortable they are; Leather shoes should be made of genuine leather. PU is definitely not good; The heels of small heels are not high, and girls like to wear them every day.

　　 Sneiner Yu Lianwen, the brand director, reminded parents: "Children's shoes are different from adult shoes. The feet of adults have been shaped. Shoes can only be comfortable. Children's shoes are a special commodity, which not only meet the function of wearing, but also meet the needs of caring for growth and health. Parents should be careful when choosing children's shoes, and buy trustworthy products." According to《 children's shoes According to the Consumer Guide, 0-14 years old is a critical period for children's growth and development. With the change of growth and development and activity behavior, children of different ages have different functional requirements and standard requirements for children's shoes.

Babies don't need to walk alone or wear shoes. If they want to wear shoes, they should pay attention to buying soft and warm shoes with large openings; From the age of 1 to 3, the baby starts to learn to stand, walk, trot and trot. This stage is the key period for the formation of the arch. Shoes with thin, soft soles and large twists should be selected, and the toe cap should have a certain degree of tilt to avoid stumbling when walking. For these two age groups, parents try to choose high top shoes that have been worn around their ankles. The loop straps need not be fastened too tightly, and they will not fall off or lose easily.

Children over 3 years old, whose legs are no longer soft and weak, have been able to walk well and like running. This is also a critical period for arch shaping and bone shaping. Children's shoes play a role in activity support and health care. Parents had better choose the shoes with a certain thickness and hardness of the sole, the forefoot of the sole is easy to bend, the sole has sufficient wear resistance and anti-skid performance, and the loop tension is sufficient, or the shoes with flat bottom, straight heel, and hard back are protective shoes. In addition to selecting shoes by sections, parents should also pay attention to checking the development of children's feet at ordinary times, and if there are problems, correct them in time to ensure the healthy development of children's feet.

Yu Lianwen said that at present, only the member stores of Sneina provide the public with the service of "3D foot shape tester". Parents can take their children to the Sneina member stores every three months to measure the foot development and establish a "foot shape health file". Zhang Jianbin, Chairman of Sinai, said: "Since the establishment of the brand, Sinai has always taken 'professional care of children's growth and health' as the brand concept. One of the issues of the Children's Shoes Consumption Guide is to hope that consumers can select high-quality products from the range of products, and also hope to benefit the healthy development of the whole children's shoes industry in China."

It is convenient to judge whether the child's foot shape is healthy by observing the child's shoes to see whether the soles of the shoes are worn, whether the child's heels are upright, twisted or tilted after putting on the shoes, and whether the child's feet have serious extrusion marks or abrasions. Another simple and scientific judgment method is to use the "3D foot shape tester". The "3D Foot Type Tester" is a patented device developed by Sneiner based on the "3D Foot Type Data Tester". As long as the foot is placed on the instrument, various data of the foot can be automatically obtained, the arch can be automatically graded for evaluation, and the development of the heel can be checked for pronation and valgus.