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    Wanda Group Into A Pformation Anxiety How To Break

    2016/5/1 11:26:00 703

    Wanda GroupPformationBrand Strategy

    "Wanda Group is in pition anxiety. Can Wang Jianlin achieve the grand blueprint for sending troops?" Wang Jianlin is full of expectation for finance. During the first half of 2015 working conference, he said, "the biggest future value of Wanda is the financial sector."

    Wang Jianlin gave Wanda financial business three main directions: speed up the mastery of the cash flow of merchants, and take advantage of the advantage of cash flow to innovate the credit assessment, payment and recovery mechanism for merchants, and make use of big data of electricity providers and fast money.

    In the second half of this year, the merger of three banks, securities and insurance companies is also on his agenda.

    For this reason, Wang Jianlin emphasized this point in the first half of 2015 working conference.

    This has led to speculation that it will win the full licence of the financial sector.

    There are precedents that can be corroborated. In the ranks of big financial businesses in the housing sector, there are no financial licenses such as pan sea and green land.

    "

    Developers

    It has always wanted to get financial licences, because their funds are always lacking, and real estate is also a financial industry. In itself, it needs the cooperation of financial platform, but the large financial platform is more expensive, and the small ones play a little role.

    Huang Lichong, an investment banking analyst, told the times weekly reporter that the success of the financial platform depends more on the boss's ability to understand and manage the financial industry.

    Financial industry is a kind of industry that needs human capital intensive. It is not that money can do well. If we take a big financial platform, the cost will not be much lower than the total market value of Wanda. But if we take small ones, we will have to rely on operation and operation.

    This is also confirmed by Chen Huaidong, the managing director of Pan Hai holdings.

    In his view, pformation is a common phenomenon in real estate enterprises, and it is understandable to seek broader industrial support.

    "The real estate enterprises go to the financial direction and have the form of participating banks, brokerages and so on.

    But like Pan Hai, holding financial enterprises, making real financial enterprises' operation, and taking it as a pformation sample of their business sector are rare.

    He pointed out that the real estate enterprises are traditional.

    Heavy assets

    The mode will inevitably lead to high leverage and high debt ratio.

    Through the development of financial business, assets can be reconfigured and assets can be made lighter and faster. "Real estate enterprises develop financial business and plan for top-level design.

    Capital, license, talent and institutional mechanism are four essential elements.

    Under the premise of financial licence being controlled, the licence is a major resource.

    But take down

    Financial licence

    Nor does it imply a reduction in financing costs.

    Chen Huaidong said.

    As of press time, reporters have not yet received a reply from Wanda.

    Prior to that, Wang Jianlin once said, "Wanda only needs a bank license, and there is no need to open any stores, so the funds can be fully used by P2P".

    It is not known whether Wanda is a bank licence.

    But Wang Jianlin has also disclosed that Wanda financial business will release nodes in detail in the second half of the year, after the establishment of Wanda financial group and the pilot of Internet + finance.

    From the current point of view, Wanda's main Internet financial business performance has good figures.

    Wanda launched the "win first" commercial real estate crowd raising project recently earned "eyeballs".

    According to official figures, the financing product was sold for 10 billion yuan in two weeks.

    Wang Jianlin defined it as quasi REITs (asset securitization products), and many cities in China are now testing REITs.

    In the beautiful vision of Wang Jianlin, Wanda and Shanghai free trade area also set up a quasi REITs warrant trading platform, and found a market maker. The target is Wanda Plaza, which has not been secured and secured by financing. The Wanda Plaza, which has been built by the public, will be capitalized or sold in 5 to 7 years.


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