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    Wanda'S International Road Is In The Process Of Finding A Way Out.

    2016/5/2 11:35:00 77

    WandaInternationalizationBrand Strategy

    After a year, Wanda

    Transformation

    How can we get the results from the group's performance report?

    In Wanda's 2015 work report, Wanda Group Assets in 2015 reached 634 billion yuan, an increase of 20.9% over the same period, and the income was 290 billion 160 million yuan, an increase of 19.1% over the same period last year.

    In 2015, Wanda Group's Wanda business income was 190 billion 450 million yuan, an increase of 4.4% over the same period; the cultural group's income was 51 billion 280 million yuan, up 45.7% over the same period last year; the financial group's income was 20 billion 890 million yuan; Wanda's revenue was 23 billion 50 million yuan, up 11.1% over the same period last year.

    Although the proportion of Wanda Commercial income is still huge, with the continuous deepening of "light assets" pformation, Wanda business will gradually reduce its overall revenue in the group.

    Looking at the work target of Wanda in 2016, we will find that the income of commercial real estate will be greatly reduced in 2016. The recovery of cultural groups is basically the same as 2015.

    Wanda Group's assets target in 2016 was 750 billion yuan, earning 254 billion 300 million yuan, down 12% in 2015 compared with 2015, and the main reason for the decline in revenue target was Wanda's initiative to reduce the real estate income by 64 billion yuan, while Wanda Commercial 2016 planned income of about 130 billion yuan, and the net profit target remained two digit growth.

    Wanda culture group planned revenue of 66 billion 640 million yuan in 2016, an increase of 30% over the same period last year.

    Wanda financial group planned to generate 21 billion 180 million yuan in 2016, including 4 billion 460 million yuan in net financial income, more than 100 million active members, 50 million flying flying cards, 1000 new cooperative commercial centers, 16 billion 520 million yuan for Centennial life insurance plans, 3 overseas mergers and acquisitions by 2 investment companies, and 2 major domestic mergers and acquisitions.

    Wanda Department plans to earn 17 billion 530 million yuan in 2016 to achieve overall profit. Other companies of the group plan to earn 4 billion 920 million yuan.

    Although Wanda is trying hard to fulfill his pformation path, can Wang Jianlin's ambitious "2211" project target be realized under the pformation of Wanda Commercial "light assets"?

    The "2211" project, that is, to 2020,

    Wanda assets

    It reached US $200 billion, a market capitalization of US $200 billion, revenue of US $100 billion, net profit of US $10 billion, and over 30% of its revenue from overseas.

    According to the current 6.5:1's US dollar, the US $200 billion is calculated to be about 13000 billion yuan, and the US $100 billion is about 650 billion yuan.

    Based on Wanda Group's planned assets of 750 billion yuan in 2016, it wants to reach 13000 billion by 2020. Wanda 2017 - 2010 needs at least 14.74% of the average annual growth rate of assets.

    Based on Wanda Group's annual target revenue of 254 billion 300 million yuan in 2016, it wants to reach 650 billion by 2020. Wanda 2017 needs to achieve an average annual growth rate of 26.44% per year from 2017 to 2010.

    Although the average annual revenue growth rate of Wanda for 2013-2015 consecutive years was 3 in 26.7% years, but in 2015, the group assets and revenue growth rate declined compared with 2014, while the 2016 target significantly reduced. Wanda Group wants to maintain a high and stable speed of development, and it will undoubtedly face enormous challenges if it wants to achieve the goal of "2211".

    "The world is so big, I want to rush."

    This is the theme of public lecture by Wang Jianlin, chairman of Wanda Group, at University of Oxford in February this year.

    Wanda was very early.

    Internationalization

    Intention, but it was not until 2012 that we really stepped up the pace of internationalization.

    Perhaps the two cases of AMC cinema and Spanish building are not enough to prove the drawbacks exposed by Wanda's rapid expansion abroad. However, as with all multinational groups, how to make overseas assets achieve the established value, how to integrate Wanda into the local culture of the world, how to measure the political risk of uncertainty, and how to make more overseas assets contribute more benefits to the group is undoubtedly an important topic for Wang Jianlin and Wanda Group to solve.


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