Can Electricity Providers Really Benefit Consumers?
In fact, the Internet, especially e-commerce, to a certain extent, does harm to China's economic development.
But these years, the development of electricity providers is too crazy, including the two years of O2O and so on, and people who can calm down to think about these problems do not seem to be many, and some different voices on the Internet are often quickly drowned.
So today, Kun Peng wants to pour cold water on the electricity supplier.
Famous
Electronic Commerce
The slogan of the platform is to let the world have no difficulty in doing business.
But in recent years, you will find that business is becoming more and more difficult.
In fact, to some extent, the e-business model represented by a treasure not only makes the business better, but makes it difficult to do business.
Why do I say this?
What money does business earn?
Information Asymmetry
The money, and the representative mode of a treasure, is that you and your colleagues, and the whole country's peers all compete on the same platform, so that the information is highly symmetrical. How can business be done at this time?
For example, there are three small shops in the village of egg village, which are opened by Zhang Gangdan, Li Tiedan and Liu Erdan.
The three shops do not make money? The answer is yes, because for each of them, there are only two competitors.
As long as these three eggs are not particularly bad, they will make money.
It is nothing more than the question of who makes more money and who earns less.
In general, shops that do neighborhood businesses depend on who will be a good person and who will be good friends.
If we say that there is a shop on Zhang Steel's egg, let's see who his competitors are. It's a thousand, tens of thousands or even hundreds of thousands of national counterparts on a treasure.
This time, it does not mean that you can earn money by being a man.
In fact, who is the biggest beneficiary of the last mode? It's the platform.
Because in this case to stand out, we can only pay for promotion.
Online retailers
It not only made the business difficult, but also lost the profits of the company.
Of course, there are indeed some enterprises earn money through electricity providers, but in fact do not earn more money.
First of all, most of the enterprises that have made electricity suppliers do not earn money. It is very simple to verify this view.
Let's search a keyword on a treasure, and then rank the sales volume to see how many percent of the sales can be sold. Usually, even the 28 laws do not meet the standards.
For those who have sales volume, they may not be profitable, because the cost of promotion is not much less than that of traditional promotion.
Secondly, those enterprises that did not do business have lost their profits. Why? Because consumers are gradually getting used to shopping online instead of shopping for physical stores.
In particular, the intermediation of e-commerce has made many middlemen of many industries fail to do business or even go bankrupt.
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