High Quality Shopping Centers Are Still In Short Supply.

"In the number of ten big cities in 2015, Shanghai was ranked first in 26."

Chen Lilin, general manager of strategic consulting department of Rui Yi De Shanghai company, said that the project was mainly based on community and regional projects with a volume of less than 80 thousand square meters, and was set up in September and December. It is partly related to Jin Yin Yin ten and the promotion season of major holidays.

"But with the increase of supply, the speed limit of brand development and so on, the opening speed has slowed down, the actual opening rate is 61%. Most of the new market projects are distributed around the outer ring of China and foreign countries, and some of them are spread to the periphery, and they all pay attention to the experience and characteristics of the business strategy.

Chen Lilin predicted that with the incremental blowout of the project and the upgrading of the competitive situation, Shanghai commercial real estate will present a state of excessive saturation and structural surplus in some areas.

"But good quality.

Still in short supply, meanwhile, backward projects will be

。

It is estimated that a large number of foreign developers will enter Shanghai in 2016.

Chen Lilin said.

"In terms of various formats, the overall turnover declined for the first time in November last year, of which the department store and professional monopoly declined most significantly under the influence of the electricity supplier. The year-on-year decline was 3.6% and 2.7% respectively, but the cultural entertainment and catering business continued to grow strongly, with the growth rate of 14.88% and 13.28% respectively.

Chen Lilin said.

Under such circumstances, new formats and new ways of playing have also appeared in the operation of shopping malls.

Durbin, general manager of renting service department of Rui Yi De Shanghai company, said that many Japanese and Taiwan style cultural and creative retail and life collection shops have entered large shopping centers.

According to the latest release of Chinese business data

Huaihailu Road business circle monitoring report predicts that in 2016, street shops will usher in the "2 era", and businesses along the street are expected to flourish.

"Generally speaking, the business along the street in the commercial circle is 3-4 times that of the shopping center and department store, and the commerce along the street in Huaihailu Road occupies the first place in the core business circle of Shanghai, whether it is stock or proportion, and the number is more than 4.7 times."

Zhou Changqing, general manager of China business data, said that along the street business has provided a wealth of distinctive positioning and quick updating of goods, which has avoided the impact of the electricity supplier, and is different from the brand homogenization of the shopping center. Therefore, the street rents in the core area remain high and are characterized by special catering and retail.

"As big data is more applied to consumer portrait portraits and operational monitoring, developers and brands can more effectively grasp the change and behavior track of business circles."

Zhou Changqing said, "big data in the field of commercial real estate in depth, more precise introduction to the needs of consumers brand, will provide a strong guarantee for the upgrading of business circles."

"With the improvement of consumer health awareness," Sports "has also become a major brand trend in 2015, archery, rock climbing, karting...

New sports brands are starting to enter, children's sports category is rising, and the theme of shopping center has a new choice: the concept of sports.

Durbin also said that in addition to this, the main medical stores also entered the shopping center. Dentistry, experience centers and traditional Chinese medicine regimen were more prevalent in domestic shopping centers.

In addition, in Durbin's view, the future trend of store operation tends to create a "circle of friends" for customers, that is, aggregated crowd can be classified as "professional" social circle, "hobby" social circle, "community interaction" social circle and so on.

"For example, Wanli fragrance is a combination of florists, bookstores, designer brands and cafes, providing social platforms for designers."