Small White Shoes Become Street Explosions, But The Business Of "Explosive Money Originator" Is Not Good.

With North Face north,

The US apparel giant VF Corp. NYSE:VFC (NYSE:VFC), Lee, released its first quarter results on Friday. The Group recorded a record $2 billion 839 million 300 thousand in the first quarter of March 31, 2016, even though its zero revenue growth still surpassed the $2 billion 830 million expected by Zacks, while the group's earnings per share recorded 0.61 dollars in the period, 9% over the same period, but it also surpassed the market forecast of 0.59 US dollars in March 31, 2016.

In view of the expected first quarter results of VF Corp. rich group, the market has commented on a viral video "Damn Daniel" of the group's two largest brand Vans. The video produced by the 14 year old Daniel Lara and his friend Josh Holz has been launched in the social network by the launch of snpachat, and the video "small white shoes" appearing in the video also burst overnight into a burst network and sold quickly to sell out.

Daniel Lara and Josh Holz were even invited by CBS to participate in a famous talk show Ellen DeGeneres Show (Alan show). In order to return the video to the brand effect, Daniel Lara has obtained the official authorization to use the Vans product permanently and permanently.

For the viral video "Damn Daniel", VF Corp., the chief executive of Eric group, Wiseman Eric, first quarter earnings call denied that it was implanted ads, showing the popularity of Vans brands in California.

Daniel Lara and Josh Holz are all middle school students in California.

Group chief operating officer and President Steve Rendle also praised Daniel for "doing well" at the conference call.

But, unfortunately, though

Out of stock, but the Vans brand's revenue declined by 1% in the first quarter, but the growth rate of the US dollar was only 2%, excluding the strong dollar, while the brand income increased by 8% in the fourth quarter of last year.

The brand has an increase in median income in the Americas (a higher growth rate under fixed exchange rate), and a median increase in American income (a higher growth rate under fixed exchange rate), with direct sales growth of 20% and online sales growth of 30%; Asia Pacific income has a high digit growth rate (low double digit growth rate under fixed exchange rate); European market has double-digit decline.

Group flagship brand North Face Face rose 6% in the first quarter and continued to support the growth of outdoor sectors. The brand increased by 8% in the first quarter based on fixed exchange rates, with the growth rate in America, Europe and Asia Pacific in the low single digit, high double-digit and median digits respectively.

Timberland, the flagship brand, also grew by only 2% in the first quarter, increasing by 3% under the fixed exchange rate. The growth rates in America, Europe and Asia Pacific were low single digit, median and negative median.

As of the first quarter of March 31, 2016, the total revenue of VF Corp. & amp; Wei Group Limited and outdoor brands grew by 2%, from 1 billion 606 million 900 thousand US dollars in the same period last year to 1 billion 644 million 400 thousand US dollars, and the fixed exchange rate increased by 4%.

The sector's profit plunged 13% to $227 million 800 thousand in the first quarter, unchanged at a fixed exchange rate.

The denim sector with Lee and Wrangler earned $710 million 600 thousand in the first quarter, an increase of 2% over the same period last year of 699 million 700 thousand and a 4% increase in fixed exchange rate.

The sector's profits increased by 4% to 137 million 300 thousand dollars.

In the first quarter, the revenue of the VF Corp. rich group uniformed Department fell 5% to 269 million 100 thousand US dollars, while those with Nautica and Kipling

Revenue plunged by 13% in the first quarter, and 14% and 8% respectively in the two major brands, which earned 118 million 400 thousand US dollars in the first quarter.

During the period, the gross profit margin of VF Corp., Wei and Fu group decreased by 80 basis points to 48.2%. Although the cost fell, it failed to offset the negative impact of the 1% of the exchange rate. The operating profit rate also dropped by 220 basis points to 11.8%, excluding the negative impact of the profit margin of the VF Outlet in the same period of 2015 and the 90 base points. In the first quarter of 2016, the group's operating margin still had 70 basis points.

At the end of the first quarter, the VF Corp. world wide group operated 1541 Direct stores worldwide, while the direct business increased to 24% from 24% in the same period last year. The business grew by 7% in the first quarter and 8% at the fixed exchange rate. It was still driven by low double-digit growth in the outdoor and Extreme brand sectors, while the sports brand sector had a double-digit decline.

In the first quarter, the international market revenue of the group increased by 1%, including 1% in Europe and 2% in the Asia Pacific market. In addition to the 1% decline in the US market, the international business accounted for 41%.

VF Corp. Group expects to maintain annual median revenue growth and earnings growth of 11%, and gross profit margin and operating margin are expected to be 48.8% and 14.4% respectively.

The shares of VF Corp. (NYSE:VFC) rich group rose 0.62% on Friday to $63.05, a 1% rise so far this year, down more than 12% in the past year.