Disclosure Of China Footwear Industry Development Data In 2015

The world recently, 2016

On the forum of sports industry development trend, the "China footwear industry development index" and "2015 China footwear industry operation analysis" were released (hereinafter referred to as the report).

The report first revealed the development data of China's footwear industry in 2015: in 2015, the total output of footwear in China was 14 billion pairs, of which footwear industry exports showed negative growth, and footwear exports in the whole year were 9 billion 870 million pairs (51 billion 100 million US dollars), down 8.1% and 5.1% respectively from the same period last year, and the growth rates were down 9.6 and 16.9 percentage points respectively over the previous year.

In this regard, market commentators believe that in 2015, China's footwear industry has experienced the most difficult year in recent years.

Sales revenue growth continued to decline in the same period last year, and exports showed a rare negative growth. Although consumption remained upwards overall, but the growth was weak, coupled with the multiple impacts of electricity supplier shocks, rising costs, overcapacity, outflow of orders and industrial relocation, the traditional footwear enterprises are facing tremendous pressure of pformation.

In fact, China's footwear industry has been developing rapidly in the past more than 20 years. Apart from the support and guidance of the big environmental policy, it relies largely on the advantage of low labor cost to participate in the global market competition. However, with the increasing labor cost in China, the cost advantage has disappeared, which directly leads to the acceleration of outflow of orders and the lower cost of industrial migration.

Second, the impact of the Internet has made it difficult for the physical channel in 2015.

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Anta, XTEP, AOKANG, fortune birds and many other footwear brands have made major adjustments and Optimization in physical channels to reduce the impact of e-commerce on physical channels.

China's e-commerce channel is currently dominated by low price mode, which is undoubtedly a major challenge to support gross margin of brand development.

With low profits and rising costs, China's shoe enterprises have been pushed to a crossroads under the double pressure. Transformation is imperative.

How to deal with the challenges of the market? It is the shoe enterprises' ability of "self hematopoiesis" and business confidence. After all kinds of unfavorable factors, we should clearly see that after decades of rapid development, we have mature technology, abundant resources, perfect footwear industry chain structure, and the support of the national macro favorable policies. These will be the core bargaining chip for Chinese shoe enterprises to participate in the global market competition.