Transformation Of The Field Of Intelligent Shoes, Traditional Footwear Enterprises Have Natural Advantages.

In March 16th, the 2015 annual report of China's industrial economy, issued by the financial and economic development research center of the Yangtze River Business School, was released in Beijing.

The report shows that in 2015, the ranking system of China's industrial operation was in place.

Bottom.

Coincidentally, the traditional way of Dongguan was adopted earlier.

The operators accurately placed questionnaires, covering electronics,

Footwear and other industries.

The survey showed that 70% of the respondents said the current situation in the business and industry was not optimistic, and the shoe industry was the most serious.

Nearly 80% of the shoe industry respondents said their shoe companies in 2015 reduced orders, reducing the proportion of the highest in the industry.

According to the data from the Dongguan trust department, the main business income of textile, clothing, shoes and hats increased by 2.2% in the 1~8 months of 2015. The main revenue generated by equipment and assets decreased by 5.5%, and the earnings generated by the equipment decreased by 3.8%. Leather, feather and shoemaking accounts receivable extended for 2 .5 days.

There are indications that the boom of shoe making industry has dropped to freezing point. With the continuous cooling of the cold current, more and more factories will not be able to continue.

Faced with such a dilemma, the pformation and upgrading of shoe enterprises is imminent.

Transformation of the field of intelligent shoes, traditional footwear enterprises have natural advantages.

"Transformation" is a frequent term in the capital market, which everyone knows, but it's not easy. How many excellent traditional enterprises fail to develop opportunities or fail because of the failure of pformation.

Those bloody lessons are warning enterprises managers to think deeply about "where to turn and how to turn" before pformation.

For the traditional footwear industry in the depths of winter, there is no shortage of companies that see clues before the industry falls to the freezing point and advance the layout of pformation.

The successful pformation of these enterprises has also pointed out a way for shoe manufacturers who are in trouble.

Recently, along with a wave of "Internet +" wave, the wearable devices in the subdivision area are like a pig standing on the draught.

Whether it's media, investors, entrepreneurs or technology giants, it's very exciting for wearable devices.

After smart watches and smart bracelets, smart shoes are also being touted by all sectors.

Not just start-ups, Internet giants, traditional shoe companies, and even large multinational companies are constantly testing water in the field of smart shoes.

Google, Nike, Adidas, Lining, double Chi, 361 degrees.

Domestic and foreign enterprises are trying to make smart shoes, hoping to find another business opportunity in the most suitable products of human body.

As a traditional shoe enterprise, it has a perfect supply chain, and has abundant resources in the shoe industry, and can produce the shoes that they want most quickly.

There is no doubt that it has become the first group of people who cut into the field earlier.

Mr. Chen Wenbiao, chairman of the double shoe industry, is one of these people.

In 2013, when the smart shoe was just emerging, Mr. Chen Wenbiao took the lead and set up a subsidiary company with internet genes, which was the first step in the pformation.

The double shoe industry is one of the three largest footwear companies in China, the local enterprise in Putian and the chairman of Putian Footwear Association.

This shoe company, which has been growing for over 20 years, is mainly made of sports shoes, and has reached long-term strategic cooperation with overseas brands such as Diadora, Suo Conni and Jim la.

The first smart shoes developed by children's smart shoes are children's shoes.

The pair has made remarkable achievements in children's smart shoes, not only the pre-sale effect is good, but also the children's intelligent shoes with independent research and development have won the Red Star Award, known as the Oscar prize of China industrial design.

With the improvement of smart shoes, smart shoes are not limited to children's series. The smart shoes for the elderly and adults are also on sale. These smart shoes include leisure, fitness, sports, medical treatment and entertainment.

In Putian, there are thousands of enterprises producing shoes, and the strength of manufacturing is self-evident. Nowadays, these traditional footwear enterprises are in a dilemma in the face of pformation problems.

As the president of Putian Footwear Association, Mr. Chen Wenbiao not only made the first step in the field of intelligent shoes, but also actively guided other shoe enterprises to pform through their own experience.

Based on this, double Chi has also developed intelligent shoe incubation platform.

The intelligent shoe incubation platform is supported by the Putian Footwear Association at the back. It can borrow local shoe industry resources, including the double car enterprises and the support from Shanghai, Shenzhen and Fuzhou software teams. The main purpose is to let shoe enterprises develop in the direction of intelligence, get rid of the majority of small shoe enterprises' dependence on foreign trade orders, and enhance the competitiveness of shoes enterprises.

As a traditional shoe enterprise, the pformation of intelligent shoes has the advantages of natural supply chain and sales channels.

Take the double speed enterprise as an example, at present, its production line produces about 1300 million pairs of intelligent shoes every year, a large part of which are foreign brands' OEM orders.

In the exploration phase of intelligent products, in addition to developing the product line of its own brand, the company adopts the way of cooperation with some Internet Co at the same time, combining the strengths of the manufacturing industry, shoe design and component plan, with Internet Co's strong point -- software development, and promotes the joint operation after production.

In terms of sales channels, the advantages of traditional shoe enterprise channel resources are not only in quantity but also in levels.

For example, online Taobao chips, official platforms and third party e-commerce platforms, as well as offline retail partners.

In addition, there are some channels for operators, such as sending messages to parents automatically after entering the school, through the school communication business.

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Billion level market to develop smart shoes next breakthrough

In the industry view, the traditional footwear industry has been saturated, shoe manufacturers are currently exploring new growth points.

With the deepening of the concept of "Internet", smart wear is expected to become the next breakthrough in the footwear industry.

Yang Jiajie, deputy general manager of technical support and research and development of electrical and electronic products service department in TUV Greater China, Rhine, Germany, believes that for the smart wearable industry, the 2007-2015 year is an exploratory stage. Software platforms and databases are not mature enough. 2016-2018 years will be the start of the market. With the growth of big data and ecosystem, smart wearable products will be more convenient to use, while 2019-2021 years are expected to become a high speed development period, and thereafter the market may become stable.

At present, the whole smart wear and market start-up period is the opportunity for enterprises to intervene.

According to the data from relevant market research institutions, the global shipments of wearable devices in 2013 were 9 million 700 thousand, compared with 22 million in 2014, with an estimated 135 million in 2018.

In the field of smart shoes, according to the "2014-2017 China family safety market survey report" released by authoritative Market Research Institute, China will usher in a rapidly rising blowout era of personal positioning products.

It is estimated that the annual sales of intelligent positioning shoes will reach 130%. It is estimated that the market will reach 500 billion passengers by 2017.

Industry insiders said: "what wearable products originally will have wearable devices in the future, and the huge cake can be imagined."

The wearable industry has broad market prospects, and has won great support and support from the state.

In December 14, 2015, the Ministry of industry and information issued the plan of action of the Ministry of industry and information on implementing the guidance of the State Council on actively promoting the "Internet +" action. (2015 - 2018), the general goal and seven action plans were put forward, including the development of intelligent hardware innovation and action plan, and the development of intelligent manufacturing equipment and products.