Lining, The India Olympic Delegation, The Process Of Internationalization Of Sponsors Accelerated

According to the latest news, Lining group announced that it will become a sponsor of the Rio Olympic India delegation. The purpose is to speed up the internationalization of the Lining brand.

according to

According to media reports, the India Olympic Committee signed a sponsorship agreement with sports brand Lining, and Lining sponsored the India delegation of Rio Olympic Games.

According to the India express, Lining will sponsor the India Olympic delegation to some 25 million -3000 rupees (about 375 thousand -40 million).

According to the agreement,

Sports clothing and training equipment will be provided for the delegation.

The India delegation to the Rio Olympics has about 150 athletes and officials.

Nirav Tomar, marketing director of India sports and entertainment company in India, said that three companies, including a India company, participated in the competition of sponsorship qualifications. Lining was chosen as "one of the biggest brands in Asia, and the quality of IOS is comparable to that of other sports giants".

In the past Olympic Games, the India Olympic Committee usually gave sponsorship to India local brands.

At the 2012 London Olympics, Lining also took part in the competition for sponsorship qualifications, but the sponsors' qualification finally fell on the local brand Dida, even in India, which was also notorious, with a sponsorship of 5 million rupees.

India athletes often complained about it.

Unlike the athletes of other countries, the India Olympic Committee has been criticized for failing to solve this problem for a long time.

An official of the Olympic Committee said: "we intend to make improvements this time.

Many athletes have complained about equipment, which may seem like a minor problem, but for athletes, this is related to their confidence and appearance.