Lin Congying, Chairman Of The Nine Mu Wang, Told You The Secret Of Winning 16 Years Of Men'S Pants.

Recently, nine Mu Wang Group has successfully won the sales title of men's trousers. Lin Congying, chairman of the nine Mu Wang, will tell you how to win the 16 year champion of men's trousers.

Tip: 2016 China consumer market development annual conference and sales statistics press conference

Solemnly convened.

According to the statistics of the China National Business Information Center on the major retail enterprises and business groups in the country, as of 2015, the total market share of the male trousers in the leading product of nine Mu Wang ranked first in the country for sixteen consecutive years, and the overall market share of business casual men's clothing ranks first in the country for six consecutive years.

It is reported that the total retail sales of consumer goods in China has exceeded 30 trillion in 2015, and the consumer goods market is undergoing profound changes. The new consumption era marked by the mobile Internet has begun.

For the panoramic display and recording of the development path of China's consumer economy, and timely and accurate grasp of consumption trends and hot spots, the China Federation of Commerce and the China National Business Information Center organized the conference on the theme of "data to understand the truth of consumption and who is the annual pride of China's consumer market".

It is worth mentioning that, as an important award winning enterprise representative, nine Mu Wang attended the conference and won the award of "Internet + men's trousers" in 2015.

So why can the nine year herding king be proud of China's men's clothing industry for 16 years? What is its core competitiveness? And how did Lin Congying, chairman of Limited by Share Ltd, explain?

Seiko twenty-seven loads

Create the ultimate men's trousers

Reporter: as of 2015, the total market share of the male trousers in the leading product of nine Mu Wang ranked first in the country for sixteen consecutive years. The overall market share of business casual men's clothing was ranked first in the country for six consecutive years.

In your opinion, nine year old king can last 16 years and despising the Chinese men's clothing industry. What is the core competitiveness?

Lin Congying: there is no doubt that it is "excellent quality".

In the view of King Mu, quality is the guarantee of everything, which includes both product quality and service quality.

As a long established brand enterprise, we must strictly control and carefully control, so that we can ensure the quality of products in an all-round way and the credibility of enterprises can be established step by step.

With the excellent product quality, we can make all staff confidently face the consumer, the social supervision department and the competition partner's fastidious. This is our persistent insistence.

The service quality is invisible, and it needs to be felt by consumers. Maybe it is just a few details, but word of mouth is accumulated from details.

Only by adhering to the high quality of two aspects of products and services and truly fulfilling the promise to consumers can enterprises be invincible.

Reporter: HUAWEI Ren Zhengfei recently said at the national two sessions that the core of supply side reform is quality.

Nine Mu Wang is China's leading business.

What changes have been made in brand quality in recent years?

Lin Congying: Nine Mu Wang is very strict in controlling product quality.

In recent years, we have continuously improved the internal system in order to improve the quality of products. We started to control from the source suppliers, and formed a set of supply chain quality management system based on supply chain design, R & D, procurement and production process, and customer complaints.

Under such a system, every product not only has to ensure the quality of raw materials in the early stage, but also needs to undergo 360 degrees of static and dynamic visual testing and "soft and soft wrinkle resistant treatment" and other physical and chemical tests after completion. As long as there are unqualified finished products, all products are destroyed. At the same time, we establish a consumer complaint mechanism to supervise market feedback in real time.

Under these efforts, nine Mu Wang has won the famous brand products issued by the Fujian Provincial People's government, and the quality management advanced enterprises issued by the Fujian provincial quality and Technical Supervision Bureau.

Internet + men's trousers

Pathfinding C2B private order

Reporter: congratulations on the award of "Internet + men's pants" in 2015.

How do you understand the meaning of "Internet + men's trousers"? What practices have been done in this field? What achievements have been made?

Lin Congying: in the past two years, the concept of "Internet +" is very hot. No matter all trades and professions are merging with the Internet, in China, the consumer goods field is the first industry to start merging with the Internet.

In my opinion, "Internet + men's trousers" is a single item with the help of the Internet platform to carry out various acts.

In this regard, we launched a series of products specially designed for the Internet, based on men's trousers, constantly enrich product categories, enhance Internet brand promotion, and expand the market of men centered as a whole, expanding and covering consumer groups on the brand line.

In the future, we will further make deep Internet male trousers market segments and realize several innovative projects such as "C2B private ordering".

The "Internet + men's trousers" brand award is the honor given by the China National Business Information Center on the basis of online statistical data. It is a high affirmation of the nine shepherd's Internet practice.

Carving products with utmost enthusiasm

It's the craftsman spirit.

Reporter: in March 5th, the fourth session of the Twelfth National People's Congress opened in the Great Hall of the people. In his report on the work of the government, Premier Li Keqiang put forward for the first time personalized customization and flexible production, nurturing the craftsman spirit of excellence, encouraging domestic manufacturing enterprises to continuously upgrade their products and services, focusing on product quality and constantly innovating.

What is the "craftsman spirit" for the nine herdsmen engaged in clothing R & D?

Lin Congying: in the view of King nine, "craftsman spirit" is a reflection of Chinese culture and national creativity. It is to treat every piece of work conscientiously, representing a spirit of steadfast, steadfast, and striving for perfection. For nine years, King Mu has been practicing this "craftsman spirit" for 27 years.

No matter how the times change and how the enterprise develops, every time you come to the research and development of new products, you will see in our company's R & D department the specialized personnel try out the newly developed products one by one, do all kinds of standing, sitting and squatting movements, and then tell the designers how they feel in detail.

As the mainstay of the industry, the king of nine products has the greatest enthusiasm for all the products he produces. This insistence is "craftsman spirit".

Notes: great power of Chinese men's clothing

27 years old, in the life of a person, is full of vigor and hope of age, for an enterprise, too.

In October 1, 1989, the nine Man Wang men's clothing was born, so far, it has gone through 27 years.

From "trousers expert" to "men's pants experts" and then to "dress consultant", from single category to series products to promoting lifestyle changes, nine Mu Wang insists on the quality of Seiko 27, and is carrying forward the dream of "tree Centennial enterprise".

For a manufacturing enterprise, productivity is only the performance of enterprise development, but quality is the life of enterprise development.

Without the perfect quality of the product, the king of nine had nothing.

From the first day of business, the king of quality has always put the quality of products in the first place. In 1995, the fabric of "heavy pound and ramie yarn" was sold over a million pieces of western trousers and single products. In 1999, the event of "burning the inferior products and pants" that had caused a great sensation in 1999 focused on the burning of hundreds of pairs of trousers that were detected in the production process. This shows that the king has already taken the initiative in the industry and is responsible for improving the quality of the products to the height of the lifeline of the enterprise.

Today, nine Mu Wang has insisted on Seiko 27 years. From the production line of a pair of trousers, we can see the intention of "slow work and meticulous work": a qualified nine trousers Wang trousers must be cut through 98 streamlined streamlines, 23 thousand stitches, 30 times ironing, 108 sewing processes, all products must undergo 360 degrees static and dynamic visual test, "-8 low temperature soft soft wrinkle treatment" and 26 physical and chemical tests.

"No matter how the times change, how the enterprise develops, every time the new product development season comes, there will always be people trying on the newly developed pants one by one, doing the sitting and squatting action, and seriously telling the designers the feeling of wearing."

Lin Congying, chairman of Limited by Share Ltd, said that the so-called "big country strength" is that every product that you export is a refined carving.

It is precisely the strict quality control, careful grinding, so that the nine men's trousers have won a good reputation among consumers over the years.

In the new economic era, jiunwang Wang has always focused on the strategic development direction of men's and women's clothing with men's trousers as the core.

"

Elegant gentry in the eyes is not only the dignity of a person, but also the principles of cultivation and spirit behind his behavior.

The theme of "both inside and outside" also confirms the core concept of "the success of Seiko".

Lin Congying, chairman of the nine Mu Wang said.