• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    XTEP Successfully Pformed From Fashion Sports Products To Professional Sports Products.

    2016/5/4 13:32:00 60

    XTEPFashionSpecialization

    Because of the weakness of the previous market, many groups have begun their own pformation. Recently, XTEP group said that it has successfully pformed from fashion sports products to specialized sports products.

      

    XTEP

    The International (4.3, -0.15, -3.26%) began to pform in 2014. When Chairman and chief executive Ding Shuibo accepted an interview with Hongkong's "finance club", XTEP introduced from the past focus on fashion sports products to professional sports products, with remarkable results and reflected in the 2015 performance.

    In 2015, XTEP's revenue increased by 10.8% to 4 billion 777 million 600 thousand yuan, but its profit increased by 30.3% to 622 million 600 thousand yuan, mainly due to increased sales of functional professional sporting goods with higher gross margin.

    Past

    fashion

    Sports products account for 60% to 70% of the total revenue. Since 2014, the proportion of professional sports products has increased to 55%.

    In line with the pformation, the group increased its advertising power in 2015 and increased its share to 14.7%. This year it will drop to 11-13%.

    He believes that even though promotional spending has slowed down this year, the publicity benefits of last year are expected to continue to be reflected in the current and next two years.

    XTEP continues to actively promote professional sports business. The new XTEP football products that will be available in the third quarter of 2016 are expected to contribute to revenue growth. In the fourth quarter of 2016, XTEP will introduce XTEP outdoor products, focusing on waterproof materials and technology to enhance thermal insulation. The group also works with 3M to apply lightweight and thermal materials to outdoor footwear products, providing higher comfort for winter consumers.

    XTEP has launched running shoes with chips, which can measure the physical fitness of the customers, record the running roadmap, and make the running posture correct.

    XTEP also has

    Experience shop

    It allows consumers to interact and set up a special running club to provide rest, training and communication places for members.


    • Related reading

    The National Mall Is In A Tug Of War.

    Local hotspot
    |
    2016/5/2 21:19:00
    15

    The Newly Opened Shopping Center Is In The "Three Parts Of The World" Pattern.

    Local hotspot
    |
    2016/5/2 20:44:00
    24

    The Pformation Of Traditional Retail Industry Is Not Very Difficult. The Key Is To Overcome Inertia.

    Local hotspot
    |
    2016/5/2 20:25:00
    33

    How Can Executives Break Jobs And Switch To Commercial Real Estate?

    Local hotspot
    |
    2016/5/2 14:53:00
    31

    The Mixc'S Specific Floor Brand Adjustment And Format Change Rule

    Local hotspot
    |
    2016/5/2 10:39:00
    50
    Read the next article

    Lin Congying, Chairman Of The Nine Mu Wang, Told You The Secret Of Winning 16 Years Of Men'S Pants.

    Recently, nine Mu Wang Group has successfully won the sales title of men's trousers. Lin Congying, chairman of the nine Mu Wang, will tell you how to win the 16 year champion of men's trousers.

    主站蜘蛛池模板: 国产精品日韩专区| 欧美视频www| 成人国产网站v片免费观看 | 人妻少妇偷人精品视频| 一区二区三区四区欧美 | 欧美40老熟妇| 国产粉嫩粉嫩的18在线播放91| 亚洲国产成人精品无码区在线观看| 51久久夜色精品国产| 欧美性猛交xxxx乱大交蜜桃 | 动漫痴汉电车1~6集在线| 一级做a爱片在线播放| 精品国产免费观看一区| 好男人社区神马在线观看www| 免费女人18毛片a级毛片视频 | 亚洲欧洲日产国码在线观看| 80s国产成年女人毛片| 欧美亚洲黄色片| 国产欧美精品一区二区三区-老狼| 亚洲AV无码成人精品区在线观看| 国产v亚洲v天堂a无| 日本欧美视频在线| 四虎网站1515hh四虎| 一本色道久久88加勒比—综合 | 精品国产三级a∨在线| 好男人www社区| 亚洲精品视频在线播放 | 精品免费人成视频APP| 女同一区二区在线观看| 亚洲电影中文字幕| 全免费毛片在线播放| 日韩中文字幕在线视频| 国产一区二区精品久久岳| 一本大道香一蕉久在线影院| 爱搞网在线观看| 国产精品亚洲欧美云霸高清| 久久综合久久鬼色| 美女奶口隐私免费视频网站 | 国产精品手机在线亚洲| 久在线精品视频| 美女动作一级毛片|