Hugo Bos Should Be "Strong". The Second Half Of Fiscal Year Will Improve Profits.
The demand for global menswear retail business has dropped, and Hugo Boss has been forced to enter the store in the 2015 fiscal year, and CEO has become a backpack.
But the situation is far from what we imagined.
It is reported that in the first quarter of the current fiscal year 2016, the total income of the group decreased by 4% to 643 million euros compared with the same period in the first quarter of fiscal year, compared with 668 million euros in the same period last fiscal year.
In addition, after
exchange rate
After adjustment, it recorded a 3% decline, and the group's net profit in the first quarter dropped by 49%.
Similarly, the number of visitors to Europe is also reduced.
Hugo Boss
In the first quarter, the total value of the European market declined by 2%, and the US market, one of the main markets, also recorded a 8% decline, while the Asia Pacific region had a 5% decline.
Hugo Boss profits plunged in the first quarter, the group said the second half of the fiscal year will improve profits.
In order to cope with the weak economic growth trend, the group is expected to cut costs and close shop and other measures, is expected to reduce the cost of about 50 million euros to overcome the difficulties.
In addition, the group also said that the weak growth trend is expected to ease in the second half of the fiscal year.
But for now, I am afraid that the improvement that the Group believes does not achieve the desired state.
In addition, in order to save the nation from extinction
Chinese Market
In the long run, the group will begin to adjust the price of the Chinese region by 20% from the spring series.
However, due to the general situation, the group added 8 stores in the first quarter, mainly because the demand for men's clothing in the European market has not declined significantly.
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