Another Burst Of NMD UNIQLO Joint T-Shirt Was Mad.

Previously, UNIQLO introduced a joint T-shirt with KAWS, a 3 year old fashion hero who left fashion circle. After the launch of this T-shirt, it suddenly ignited people's enthusiasm for KAWS's classic graffiti KAWS Companion, Eyes and other works.

The scene is comparable to the NMD launched by Adidas at that time.

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It is not surprising that when the new products were listed on the day before yesterday, we also saw the same scene as H&M's last year's joint name with Alexander Wang, or winning the joint listing of ZARA and John Galliano.

This cooperation seems to be a rewarming dream for KAWS after a long silence. However, most fans of KAWS are curious about why they want to win the commercial network, because the joint series they launched before is very difficult to start. Why do they cooperate with the large chain clothing brand UNIQLO this time?

KAWS said, "UT (UNIQLO T-shirt) is like a cool canvas. It makes my work everywhere.

I hope that through UT as a medium, the public can afford it.

UNIQLO creative director NIGO also responded that the cooperation between the two people began in 1997, and that the cooperation was just sailing. But he also expected that the costumes will be sold out in a short time.

Why do you feel like buying a big deal at a fair price?

Perhaps for ordinary people, this joint name has stimulated a pretty good impulse to buy. After all, the strong appeal of the tide God is affirmative. But with the question coming, do you think that the audience who is really obsessed with KAWS or even knows it is so extensive?

Obviously, this is actually a snowball effect brought about by the hot spot of a brand planning.

However, the real part of the Chaozhou people also questioned such joint products. Just like KAWS's death powder did not understand why he chose to cooperate with UNIQLO, the quality and brand of winning the fast fashion network couldn't compare with the real high-end workshop. They worried that they would lose the value of the high-end brand and let themselves once.

The high priced products fell for this reason, and the price dropped.

Again, the price of this single product is indeed very close to the people. The price of T-Shirt is only 99 yuan, while the price of Tote Bag is between 99 and 129 yuan.

Let's take a look at these crazy buyers. Some of them must be out of love for KAWS, but there are definitely a lot of people who just want to join in the fun. Anyway, they are not expensive. Everyone is in line with me. Everyone buys me and buys them. There are even a few "black merchants".

Long queues are crazy. Maybe they are just the ones that just poked out everyone's dream of parity.

Frankly speaking, people who really are at the front end of the trend are not short of money.

But people who really want to play with fashion certainly hope that the more scarce the goods are, the better the design concept will become.

So these fashion supermen also said some more interesting ideas about such joint names:

CAPTAIN 4N50N:

People are increasingly eager for quick success and instant profits to buy their cheap fashion brands to realize their so-called "follow up fashion", but they totally ignore the real design concepts they want to interpret.

Like the tide is dying, fashion becomes pale and ill at ease with cheap cooperation.

2CULT:

Any brand name will choose a more advanced, more historical, or more influential brand to carry out Crossover, which is, in my view, one thing to learn, and the other is to improve their image, of course, there is inevitably some hype.

But in general, such a joint name will enhance the quality of many brands.

FionaGuo: individuals have never bought such joint products, but they will pay attention to this kind of news. After all, it is a topic of great interest in fashion and fashion. It is impossible to ignore the news in this respect. I do not want to say "good" or "bad".

Win win business and fast fashion also need a strategy based on the market, just like ZARA's super fast update frequency, and this "big brand low price" heart itch strategy.

In the face of low prices, any design, quality and other complaints will be silently swallowed.

A wish in the world is willing to fight, but it is hard to judge whether right or wrong is good or bad.

In fact, we might as well understand this cooperation.

Fast fashion brands also need to improve their "style", and niche high-end design brands also need to occasionally "lower the world" to find more potential consumers.

The mass consumer group is often hard to resist in the face of the temptation of parity. It is this simple but effective business model that allows popular brands to be popular with high-end brands.