UR Did The Great Leap Forward Succeed? In 2020, The Store Was Over 400.

UR is a fast fashion brand that has attracted much attention in recent years. But recently, many fast fashion brands are not good at the physical store market, and UR expects to have over 400 stores in 2020. Will such a great leap forward be successful?

The rapid development of UR conforms to the business mode of the current consumption concept. Precise brand positioning, global leading design capabilities, speed supply chain capabilities and industry-leading IOT, big data and interconnected information technology applications have become a hot topic in the industry.

Create "light luxury"

"Comprehensively promoting international brand" adhering to the brand concept of "playing with fashion", committed to integrating the high proportion of art, creativity and culture into fashion, making fashion more colorful and changing the feeling of fast fashion giving people a mediocre and inexpensive feeling. UR will quickly fashion the brand according to light luxury brand. No matter in fashion, shop space experience, quality or service, consumers will get the highest level of brand consumption experience.

The rapid development of commercial real estate one-stop shopping mall mode has made the expansion of UR more powerful.

Seeing the development opportunities under the big trend, let UR's reverse cycle expansion take a more fundamental road.

In recent years, UR has carried out long-term strategic cooperation with Wanda Group. The newly opened Nanjing Jiangning Wanda and Wuhan Wanda stores are located in the city's top commercial complex Wanda Plaza, while Nanjing, Tianjin, Xi'an, Jiujiang, Linyi, Baoding and other new open door shops have chosen the landmark commercial complex of their city or the bustling new city center.

Among the 9 new shops, UR Nanjing new hundred flagship store has a nearly century old "Nanjing first Xinjiekou business circle", which is the fifth generation upgraded shop of UR after the Chengdu dream shop. The overall design of the aesthetic concept of aesthetics, aesthetics, art and shop functions has become a powerful witness for UR to explore "shop aesthetics".

More than 1000 square meters of shop area, luxurious atmosphere design, spacious and luxurious shopping space, both aesthetic and sensory comfort display and layout, make UR has become the fashion landmark of major cities.

Development of supply chain Internet of things

The fashion upgrading of the product will continue to pform and innovate at the same time of rapid development of the enterprise, so as to achieve the perfect evolution of fashion, speed and quality in the garment industry.

How to give consumers better fashion experience, UR has concentrated on studying and putting into practice, while constantly enhancing the store experience, with the help of Internet and information technology, vigorously developing intelligent stores, taking consumer behavior data into the store, combined with member system, online offline interactive experience, international fashion and so on, analyzes consumers' precise demand data, predicts the international trend trend based on the data, and develops the most fashionable and popular trend products, supplemented by the "7 days" of the extreme supply chain, so that consumers can enjoy the smart fashion experience.

Promoting creative marketing.

With the strategic demand of brand internationalization, UR's marketing strategy is also synchronized with the international market.

During the May 1, UR launched the "fashion without discount, welcome to rob" creative marketing promotion activities, with a new breakthrough H5 technology to play the concept of "robbery", online game interaction with consumers, and fully cooperate with the stores under the national line, so as to break the window and virtual interactive screen in the store and enhance the activity experience, so that the fashion of "robbery" will become more interesting and fiercer.

All consumers participating in H5 interactive games have the chance to receive a grand prize of 1000 yuan, while the next line is also offering the ultimate bid to buy the goods.

UR has worked with Ma Tianyu, Jia Nailiang, Chen Xiao, Bea Hayden and other popular artists in various forms. The two-way interaction between stars and fans gives brand multi tier energy.

Wang Dalu, a new generation of flagship store in Nanjing, will open in May 20th, and Taiwan new generation artist Wang Dalu will attend the event and interact closely with fans. At that time, a new wave of brand fashion will surely take place. As the founder of light luxury and fast fashion, the possibility of UR is much more than that.