Putian'S High Imitation Footwear Industry Is Bottomless.

A widely spread view is that 30% of Nike shoes in the world are Putian's high imitation shoes.

The selling system of sports shoes is mainly divided into counter company goods, factory shoes (so-called tail sheet), cut shoes (original factory assembled shoes) and Putian goods.

In fact, the number of so-called factory and cut shoes is not large, most of them are Putian goods.

Putian goods are divided into several grades according to their workmanship and material.

Although the imitation footwear industry in Putian has existed for nearly 33 years, it is around 2007 and 2008.

Putian can have such a complete production of high imitation shoes and sales network.

In the early 80s of last century, as a result of its proximity to Taiwan, Putian attracted a large number of Taiwanese businessmen to set up shoe factories. Many brands of shoes were subcontracted at home and abroad, and sports brands represented by Nike became the main force.

Shoemaking industry has gradually become the pillar industry in Putian, and Putian is also known as "shoe city".

However, the low cost of raw materials and labor cost hastened the production of high imitation shoes.

Factory workers are bribed, and examples of smuggling of sample shoes or design drawings are everywhere.

By the mid - 90s of the last century, Putian was a "old nest" of high imitation shoes.

As a teenager who worked in the Nike factory for more than 10 years, Pan Da had a complete team of high imitation sports shoes.

Although he has less than 50 employees, customers can deliver the order to the customer within 4 days as soon as possible.

At that time, although the high imitation footwear industry in Putian had begun to take shape, it did not achieve the level of production that is almost false nowadays.

"At that time, Nike's technology is still very advanced, and many air cushion manufacturing processes are an insurmountable chasm for high imitation merchants."

PDA told reporters.

In the view of sports shoes enthusiasts, Nike's core air cushion technology is divided into three stages: air max, zoom and shox. Air max and zoom were first published in the 90s of last century, and shox, though a product of the new century, has been basically abandoned because of its excellent soles.

"But Nike's technology has not kept pace with the times. From the 90s to the last century, the core technology is the original set."

Pan Da told reporters that after entering the 2000, with the high imitation business perseveringly delve into, the simulation of Putian shoes continues to improve, gradually fame.

Although the factory has been arming its teeth to teeth in recent years, it is still useless.

For highly imitated businesses, the botched practice of stealing drawings has long been out of date when the core technology has been grasped.

Security, surveillance cameras, double wall and other security measures are just to wrap up the factory's name as "the magic line of defense".

(Note: in the first World War, nearly 5 million people were killed and wounded in France), so the French Marshall defense line was built. It was very easy to break through by the German army.

In May 1940, the German mechanized forces attacked Belgium, crossed the Arden mountains, invaded France, and put them directly behind the lines of the battle of Paris.

At this point, the French soldiers, who cling to the line of defense of the Republic of gailor, did not deploy a soldier to the capital, and were still waiting for the enemy's frontal attack.

)

The team of Pat Da no longer relied on the original design drawings. Many years of operation enabled the team to be able to identify the technology and materials adopted by Nike's prepaid advertisements for shoes, and to launch products before Nike launched new products.

But this model also carries a certain risk, such as Nike's whim, temporarily changing the technology of shoes, it is possible to push Pan Da's team to the abyss.

Pat has gone through such a "life and death robbery".

At that time, Nike launched a running shoe. Pat agreed that this shoe could be sold. It copied the information disclosed in the advertisement according to the previous mode, and started all factories to produce this shoe at full speed.

But he did not expect that after Nike's broadcast of the commercials, he felt that the running shoes were still defective and made minor minor alterations in the sole, which brought him to the brink of bankruptcy.

The reason why Pan Da is in a passive position also includes the "contract system" adopted by Pat da.

To ensure that the quality can be close to the real goods, pat will contract the sole and the shoe to two teams, which will clarify the responsibilities.

For his own contractor, pamda must pay in advance to guarantee production. The problem of temporary modification is not the quality of production, but the problem of his own decision. When he has paid the money and signed relevant legal documents, he can not stop production, and he can only bear the losses himself.

"Fortunately, I survived, thanks to these (Nike) has never seen such a thing in the past few years."

PDA said.

The high level of production technology of high imitation shoes in Putian is also widely circulated in the circle of fans.

Guo Yu is the general manager of Beijing Asia new sports (Yaxin sports started in 1990 and is one of the oldest shoe shops in Beijing). She is regarded as a veteran in the Beijing shoes circle. Besides selling shoes, he often works part-time in the store, helping netizens identify the true and false shoes.

But Guo Yu encountered an embarrassment in February 2013.

Some people sell a lot of "bubble spray" which is much lower than the market price, which is sold by Nike.

Guo Yu suddenly became suspicious. After all, the price of this shoe on the Internet has been fired up to the selling price, but there is no problem in the work.

Careful Guo Yu still compares with real shoes carefully, discover is pair of tall imitation shoe.

Relative to board shoes, running shoes and so on, "low technology content" category, basketball shoes technology content is relatively high, the production process is also more complex, can copy the fake shoes, prove that Putian's manufacturing technology has been very mature.

"For me, the price of basketball shoes is much higher than that of running shoes, almost double the price."

PDA said.

"You have to believe in our abilities, and now many of the store owners come to ask us for them."

PDA said that with the increase in the cost of physical store operations, trafficking

It is hard to guarantee the revenue of exclusive stores, and can only mix high imitation shoes to increase profits.

In Putian, in 2013, the price of a pair of Nike's top running shoes was only 150 yuan, while the price in the exclusive store was over 1000 yuan.

Some of the brand's sales strategies have also embarrassed some of the stores. They are tired of cleaning up inventory products for brands all year round, and get very few salable goods.

Gao Qiang is an agent of Nike. He thinks Nike is good at starving marketing and has a good grasp of market rhythm.

Nike's strategy for offering AJ shoes is hunger marketing.

"For example, there are only a small number of physical stores in Beijing. When AJ11 black red is on sale, it is known that there are only 4 terminal stores in the city.

Often a physical shop has only about 40 pairs of quantity, so it has to take the strategy of Yaohao.

"For AJ shoes, Nike never allows agents to place orders," he said.

Tell us in advance what kind of products the dealer may sell, what products match colors, but shoes do not allow us to place orders. When the time is allocated, the number of Nike is the last word.

At the same time, Nike will control the sale of AJ shoes.

Another

Yu Liang complained, "the number of AJ11 giving us the Chinese market is 1/10 of that in the US market, but there is a lot of demand for Chinese consumers.

I also understand that after all, the first thing is scarce, and second no vendor can rely on one shoe to maintain long-term competitiveness. Nike also wants to guarantee the sale of other products, especially those incorporating the latest technology. "

By March 2013, the customers of Putian high imitation footwear industry were not only from China, but the United States and Russia had become their biggest export customers. According to the insiders in Putian, the proportion of domestic and foreign sales of this industry is about 1:1.

The prevalence of high imitation shoes in Putian has also attracted the attention of the United States.

In September 2007, the New York police seized 291699 pairs of fake Nike from Broolyn's two warehouses, and China, New York and at least 6 states in the United States launched a strike at the same time.

The US "anti fake" action opened up the entire network of counterfeiting: China's high imitation Nike arrived in New York, often through UPS from New York to Buffalo, Rochester, Pittsburgh and other ten places.

An official from the immigration and customs administration said that the market value of the goods was more than 31 million dollars. "It is very difficult to confirm the source of the fake goods, the customs documents are all fake, but they may come from Putian".