China Sports Brand Giant 361 Degree Reached Strategic Cooperation With Centric Software

In May 4th, China sports brand giant 361 degrees confirmed that it chose PLM (product life cycle management) solution of Centric software.

Founded in 2003, it is a comprehensive sports goods brand integrating brand, R & D, design, production and distribution. Its products include sports shoes, clothing and related accessories, children's wear, high-end outdoor and many other categories.

The 361 degree brand proposition is "more than one love". As China's leading sports brand, the 361 degree has rich experience in sports resources cooperation and product development, and insists on providing products with both design and technology for sports loving consumers.

In addition to China, the 361 degree expansion began in 2013, including the United States, Europe and South America, and became the official partner of the 2016 Brazil Olympic Games and Paralympic Games.

"361 degrees is going from wholesale to"

The strategic pformation will be aimed at the ultimate consumer demand and let design and R & D take the lead in the market.

How to launch new products according to the needs of the market and become the challenges faced by the company in the expansion business, which has higher requirements for our products' independent design and supply and development capabilities.

361, Mr. Chen Jianci, vice president of information and logistics center, said, "in order to make the product more professional, enhance product independent design, and cooperate with external suppliers in the design and development phase, that is, suppliers can make the later orders more fast and shipped faster, and then achieve the integration of offline and offline sales channels in the sales stage, we decide to help us achieve internal grooming by purchasing PLM software."

From the software point of view, to assist 361 degree to enhance product R & D capability is the breakthrough point of Centric: to establish an integrated and collaborative platform for product planning and design and development, to establish standardized management and control for design and research, and to accumulate and precipitate knowledge base.

Furthermore, we should further improve the strategic cooperation with suppliers and establish a close cooperation mechanism for purchasing and design research and development.

Speaking of the final determination of cooperation with Centric software, Mr. Chen Jianci commented: "traditional PLM software only focuses on process management. What we are looking for is a solution that really focuses on shoes and clothing industry. Centric is such a PLM solution provider.

Centric understands the needs of enterprises in footwear industry, and fully supports our multi brand operation mode.

Centric PLM is very flexible and has the flexibility to adapt to the rapid development of enterprises.

Of course, our Centric software interface is friendly and easy to use, which is also appreciated by our evaluation team.

However, we finally decided to select Centric software because of the high degree of professionalism of Centric consultants, which made us confident in this cooperation. "

Speaking of cooperation with 361 degrees, Mr. Chris Groves, general manager of Centric software, said: "we are very honored to be able to choose Centric PLM at 361 degree to assist them in strategic pformation and expansion in the international market.

With the rapid growth of Centric in the Chinese market, we are looking forward to serving more famous sports brands like 361 degrees.

About 361 degrees

361 degrees is a comprehensive sports products company integrating brand, R & D, design, production and distribution. Its products include sports shoes and clothing and related accessories, children's wear, high-end outdoor and many other categories.

In June 30, 2009, it successfully landed on the Hongkong capital market at 361 degree, with the stock code of 01361.HK.

361 degree stick to collectivize multi brand strategy, in 2009, 361 degree children's brand was born.

In 2013, 361 degrees reached strategic cooperation with the top professional outdoor brand ONE WAY from northern Europe, further strengthening the development strategy of 361 degree group and multi brand.

As a global driver

The 361 degree brand and products have brought hundreds of millions of people to sport.

361 degree is China's multi national team's equipment exclusive supplier, and has become the world 28 national Olympic Committee, as well as some specialized team's equipment supplier.

In Asia, it helped Guangzhou Asian Games in 2010 and Inchon Asian Games in 2014.

Worldwide, the 361 degree is the senior partner of the 2011 World University Games and the 2014 Youth Olympic Games, and will support the Rio Olympics in 2016.

At the same time, it provides professional sports equipment for Kevin, Lok Fu, Marbury, Dexter, Li, Sun Yang, Ning Zetao, ye Shiwen, Yang Xu and other world-class athletes in different sports fields.

About Centric Software, Inc.

Centric software, from Silicon Valley headquarters to offices in various fashion cities around the world, is constantly innovating for the most famous brands of fashion, retail, footwear, luxury and consumer goods.

The most important product of the company, Centric 8 PLM, provides customized product planning, product development, procurement, business planning, quality control and product style management for the rapidly developing consumer goods industry.

The Centric Centric solution, as an extension of Centric 8 PLM, is tailored for small businesses, enabling them to directly learn from the industry's innovative technology and key industry knowledge.

Centric software has won many industry awards, including the Frost, Sullivan, the retail, fashion and apparel industry PLM PLM global product differentiation Excellence Award. It was also named as one of the world's top 100 Private Companies of Red Herring in 2013 and 2015 respectively.

Centric is a registered trademark of Centric software company.

Other brands and product names belong to their respective owners.