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    Hongkong Is Hard To Attract Consumer Groups Of Young Tourists From The Mainland.

    2016/5/7 20:13:00 63

    HongkongMainland MarketYoung Tourists

    The May 1 "small golden week" holiday started yesterday. Hong Kong The tourism, retail and hotel industries agreed that the mainland group was down by half as compared with the same period in previous years. People in Tsim Sha Tsui and Mong Kok are obviously more people, but many mainland travelers who carry suitcase shopping are coming back and forth. On the Guangdong Road, most of the shops outside the shop are no longer in Grand condition, but the drugstore, grocery store and Mong Kok shoe Street shop are still bustling. Visitors from Shenzhen reflect that there are too many visitors in recent years, plus the lack of scenic spots.

    Due to the continuous decline in the number of visitors to the mainland, the Guangdong Road on May 1 "small golden week" has only a queue of people outside a famous shop. On the contrary, most of the shopping travellers focus on ordinary consumer goods, including cosmetics, sports shoes and groceries. Some retailers said that the number of mainland tourists in May 1 was reduced by about 30% to 40% compared with the same period in previous years. Many mainland travelers reduced their consumption due to the mainland's "sea fishing" tariff, the economic downturn and the depreciation of the renminbi.

    "They liked to buy it before, but now because of the new tariff in the mainland, there are more or less psychological pressure, and many people dare not buy more than two thousand yuan," Xu said. The nearby dragon city big pharmacy store was packed with passengers, but there was a shop assistant who said that in the past, people queued for payment during the golden week were outside the shop. There is a parallel marketing of parallel aquatic cosmetics store, but the introduction of low to half price concession customers, but the response is general.

    Miss Chen from Shenzhen came shopping with her college classmates yesterday. She said that the average annual consumption of about 3000 yuan was two or three years ago, but in recent years it only cost 200 to 300 yuan, mainly Buying masks and Korean cosmetics, and will not stay overnight. She said, "there are too many people here. They are crowded everywhere. Even if there are many concessions, they will not play here." She believes that Hongkong should develop scenic spots with cultural characteristics, such as Cheung Chau and Tai Ping Ching, to attract young tourists from the mainland. Otherwise, if there is a holiday, they will usually choose to play in domestic cities, such as Xiamen and Hangzhou.

    Mr. Liang, a passenger in Guangzhou, worked with 6 workmates to join the cruise on three nights and two nights at sea. "Actually, they have been here many times because they have not tried to play with a cruise ship." he said that the cost of participating in the shopping group was only 40 yuan in the past, but it was "totally not fun". This time it cost $890 to report to the regiment, so it was very worthwhile to pack it.

    stay Shoe street, Mong Kok The head of the shop surged, and the clerk frequently opened the bill. Shop sale Limited edition sneakers Over the past ten years, Mr Liang said that because of the 70% revenue of mainland tourists, the number of mainland customers has been reduced directly to business. He said, "the local people usually only buy a pair of shoes, but the mainland customers will buy them for their relatives and friends, and their purchasing power is quite different." Yu Wen jewellery clerk at Nathan road said that the ratio of mainland tourists has dropped to 30% since two or three years ago. "Over seven of them have become local acquainted customers in recent years, so the impact of mainland tourists has not been much reduced. Instead, it has been driven by mother's day recently, and business is good."

    The number of visitors to the mainland continued to decline. The Tourism Industry Council said that the number of visiting Mainland groups during the May 1st week was half less than the same period last year, and only more than 100 groups a day. The hotel industry also pointed out that the occupancy rate of some hotels in Kowloon area could reach 80% to 90% yesterday, but it will drop to 60% and 70% after that. The industry recommends that other features of Hong Kong should be promoted to attract different passengers.

    In recent years, there has been an increase in the number of mainland tourists during the May 1 golden week. Statistics from the Immigration Department showed that during the May 1 Golden Week (2014, 1 to 3 days in May), the number of mainland tourists visiting Hong Kong people was 388 thousand, down slightly by 1.6%, but in 2015 it rose to more than 440 thousand, rising by nearly 14% a year. As of 9 last night, 424 thousand people had arrived at various ports, including Hong Kong residents and passengers.

    Yesterday, the chairman of the Tourism Industry Council, Huang Jin Da, pointed out that since the beginning of this year, the mainland group has fallen by 40% to 50% a year, and there has been no improvement in the May 1 holiday. The mainland group has dropped from an average of more than 300 to more than 100 in the same period last year. The occupancy rate of the hotels in Hong Kong is also very common. Li Hancheng, director general of the hotel owners association, said that the house prices fell by about 10%. The occupancy rate of yesterday and today is relatively good. The hotels in Kowloon district are adjacent to the shopping hotspots, occupying 85% to 90% of the total occupancy rate, but only 3 days after the golden week. He believes that tourism in the past has paid much attention to the mainland market and should attract more tourists.

    The regional Federation of industry and Commerce and Wan Chai District Council held a shopping festival in Tongluowan yesterday, with nearly 40 retail businesses participating. The organizers present gifts and coupons on the spot to attract a large number of people and visitors. Li Wulin, President of the Federation of industry and Commerce in Hong Kong, believes that the rebuilding of mainland travelers' confidence in Hong Kong will lead to a further local retail business.

    Li Wulin said that at present, the retail industry in Hong Kong has entered a "cold winter". Many businesses are struggling. It is hoped that this event will revive the confidence of merchants and travellers. He said that Hongkong used to be the main destination for mainland tourists. However, in recent years, there were frequent incidents of unwelcome visitors from mainland China. The yen exchange rate has been strong recently. Li Wulin believes that rebuilding the confidence of mainland tourists to Hong Kong will help boost the local retail industry again.


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